Which Social Media Platforms Are Right For Your Business

1. Call Us: 1-256-319-3470 info@ftxdigital360.com Which Social Media Platforms Are Right For Your Business? As a business owner, you’re probably aware that social media should play a role in your digital marketing strategy. But which platforms should you invest your time in? There are many social media platforms to choose from. In fact, new social platforms hit the internet regularly, which can be overwhelming for business owners who are trying to keep up. The good news is that you don’t have to. When it comes to using social media to promote your business, accrue followers, and increase brand awareness, there are only five major platforms to consider. Those are: ● Facebook ● Instagram ● Twitter ● LinkedIn ● YouTube www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com Should you create profiles and attempt to publish on all of these platforms? Absolutely not. As counterintuitive as it may seem, if you try to tackle managing accounts and publishing content on all five of these social media platforms, you will cause the adverse effect of diluting your brand and weakening your digital presence. Ensuring that social media marketing works for your business will depend on choosing the right platforms. Each social media platform offers users a different experience. Each platform provides brands with advantages and disadvantages. And each social platform must be carefully analyzed for its business marketing potential. In this article, we will assess the major platforms listed above to help you determine which ones will best serve your marketing goals. GET CLEAR ON YOUR SOCIAL MEDIA MARKETING GOALS In order to reach your social media marketing goals, you must first get clear on what those goals are. Social media goals can range widely from one business to the next. Some companies strictly use social media platforms to sell directly to consumers. Others choose platforms that will enable them to collect thousands of followers, because building general awareness about their brands is their greatest goal. Company owners who want to promote their B2B businesses might expect their social media marketing efforts to result in gaining podcast subscribers and website visitors since those are their two biggest conversion channels. www.ftxdigital360.com

3. Call Us: 1-256-319-3470 info@ftxdigital360.com What are your social media marketing goals? Your answer will depend on the following factors, so first ask yourself: ● What type of business do you own? ● Who are your clients or customers? ● Which social media platforms do they spend the most time on? ● What type of information do you want to impart to your targeted audience via social media and what would be the best content form to communicate that information to them? Let’s take a look at each question, the possible answers, and how your particular answer will inform your social media marketing goals. What Type of Business Do You Own? The first major differentiator is whether you own a B2C company—”business-2-consumer” company—or a B2B company—”business-2-business” company. The industry in which your company operates is the second major differentiator. B2B companies that operate within the manufacturing industry, for example, will have very different social media marketing goals than B2C companies that operate as pet supply stores, golf & country clubhouses, or 24-hour diners. Certain social media platforms will serve B2B companies better than B2C ones, while other social media platforms will benefit retailers more so than restaurants, all of which we will examine further in this article. For now, simply identify the nature of your business. Read Full Blog www.ftxdigital360.com