Boost Your Business Using Social Media Platforms

1. Boost Your Business Using Social Media Platforms emultify.com/boost-your-business-using-social-media-platforms Every day more consumers are going online browsing through pages of social media platforms. This consumer behavior leads to the continuous increase of online transactions, simply because social media platforms are free and engaging. business businesses should take advantage of this trend as many other businesses and companies are continuously following suit. Popular social media platforms such as Youtube, Facebook, Twitter, and Instagram are making good money out of the traffic as users are more comfortable browsing the internet on their mobile phones. As most business businesses transition from offline advertising to digital marketing, it is wise to direct focus on the avenues presented by social media applications. From well-established business agents down to business agents who are new to the industry, our useful tips are listed below so you can fully explore the potential of social media applications: Business Page for your Social Media Account Create dedicated online accounts for business purposes. A good example is the Business Page for Facebook. business businesses can publish products listing updates locally, communicate with customers or create useful posts for potential product buyers. Other popular social media accounts such as Twitter and Instagram offer business accounts as well. Proper placing of Hashtags You can optimize the traffic to your social media posts by using keywords relevant to your business. It is recommended to use one to two hashtags which will help you to target a more specific group of audience. Although hashtags can help drive traffic from potential products or product buyers, placing too many hashtags can be annoying. In addition, placing hashtags to words that are not relevant to your niche can cause your account or post to be suspended. So make sure you don’t overdo it. Instagram for example allows a maximum of 30 hashtags per photo. Twitter on the other hand recommends 1 to 2 hashtags per post but you can use as many as you wish. Popular hashtags related to a niche say for business are #Realestate, #Realtor, #Realestateagent, #Newproducts, #House Hunting and #Broker. 1/3

2. Value Content on Posts. Similar to your business website contents, delivering excellent posts is the main component of your social media advertising. Find relevant content that is built around your business niche. You can engage your readers further by adding high-quality images and videos. Further, hook your potential buyers through using testimonials and quotes. They can be positive testimonials from past clients or you can also choose to post personal quotations. With more interesting posts, your page can grow better traffic by the likes and share it gets from a satisfied audience. Take Advantage of the Social Media Tools Available You can optimize your productivity by using optimized tools available on the web. There are many social media optimization tools that are free to use. These are user-friendly tools that business agents can explore and help create original content. A good example is Hoot Suite, this tool allows you to schedule posts on your stories. Other tools included in this social media tool are content curator, analytics, monitoring, and team management. Other social media tools allow you to browse through their stock images for a minimal fee such as Shutterstock, Canvas and Buffer. Submit Business Posts Regularly The right timing and frequency of posting your stories in the social media platforms will drive more traffic to your pages. Depending on the niche, but for a business, you can search for trends in your local area to know any upcoming events. It also depends on the available products listing you have in the market. Start testing several posts during the day and evening and monitor the frequency of how followers view your posts. But don’t just limit it to timed posts, take note of any upcoming holidays and see if you can create content that is relevant to that. Conclusion: business Businesses today are now more engaged in the social media stream and this is a great opportunity for smaller business firms to establish their brands. business agents should take advantage of business social media services as it is a manageable strategy with very small initial costs. Always update yourself with the latest trends about business that can build around your posts and content. Don’t be afraid to ask for help from website content writers and technical people who can optimize your social media advertising. Engaging in social media marketing also means you should be engaged with your customers. As you manage your posts, you can comment and like other well established publishers as well. 2/3

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