Top 5 Effective Email Marketing Tips to Boost Sales

1. Call Us: 1-256-319-3470 info@ftxdigital360.com Best 5 Email Marketing Tips In terms of optimal digital marketing strategies, email marketing remains one of the core channels to directly communicate with consumers. Email marketing can be personal, informative, and lucrative. In nearly every industry, businesses of all sizes benefit from marketing directly to their customers, clients, and subscribers via email. There is a direct correlation between a company’s email campaign performance and the overall marketing success of that company. Put simply, the open rate, clickthrough rate, and conversion rate of a business’ email marketing campaigns will make or break their business growth. How successful are your email marketing campaigns? In order to understand whether your campaigns are successful or dismal, you first have to look at the average email benchmarks for your industry, including the average open rate, the average clickthrough rate, the average click-to-open rate, and the average unsubscribe rate. www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com Across all industries, the overall email marketing statistics for 2020 were: 18% average open rate 2.6% average clickthrough rate 14.1% average click-to-open rate 0.1% average unsubscribe rate Take a moment to check out your email marketing metrics across all the campaigns you ran in the past six months. How do those averages compare to those 2020 statistics? Now, compare your averages to the campaign averages held by industries that typically benefit from email marketing the most: If your company’s email campaign averages fall short, then the tips contained in this article will help you increase conversions and grow your business. USE PROFESSIONALLY WRITTEN COPY Present professionally written emails, period. This is the most important piece of advice we will ever give you regarding your email marketing campaigns. You could even stop reading this blog post right now and focus solely on generating professional-level content, and your email marketing campaigns will achieve a higher conversion rate than you’re currently seeing. Today’s consumers are smart and unforgiving. You cannot afford to launch email campaigns that contain typos, misspellings, and funky wording for obvious reasons. But it’s especially critical to use correct grammar, syntax, spelling, and punctuation, because email copy that falls short of this standard will reflect poorly on your brand and could damage your business’ reputation. Not to mention, poorly written copy generally fails to convey a clear message. www.ftxdigital360.com

3. Call Us: 1-256-319-3470 info@ftxdigital360.com Remember: if your recipients can’t understand you, they won’t be able to engage with you. Here are some Tips: 1.Your Subject line needs a Hook. 2.Make Sure Your preview Text Intrigues. 3.Structure Your Copy Like the Pros. 4.Convey a Crystal Clear Message. 5.Your Call to Action Needs to Pop. Read Full Blog www.ftxdigital360.com