Navigation Entrepreneurship and Transforming Hospitality.

1. VOL 01 | ISSUE 03 | MAR 2024 ntrepreneur Inspiring Entrepreneurs to the World ne MANAGING DIRECTOR, HOTEL DE SOVRANI Go to Digital

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3. ntrepreneur Inspiring Entrepreneurs to the World ne VOL 01 | ISSUE 03 | MAR 2024

4. DeskA Arpita Banerjee Editor's As we prepare to celebrate International Women's Day, we are delighted to unveil the latest edition of Entrepreneur One. This Special Edition for 2024 not only commemorates the achievements of women in entrepreneurship but also serves as a testament to our unwavering commitment to delivering exclusive insights into the captivating world of business. Within the vast landscape of dreams and aspirations, entrepreneurship emerges as a realm where dreams are woven into tangible plans, strategies are meticulously crafted, and goals are set to navigate the challenging terrain of business. With each turn of the page, our magazine serves as a chronicle of these endeavors, shedding light on the nuanced journeys of individuals who have not only dared to dream but have translated those dreams into reality. The entrepreneurial journey, as depicted in the pages of this edition, is a tapestry of determination, resilience, and unwavering commitment. We acknowledge the struggles, the triumphs, and the ever-thin line between success and failure that entrepreneurs navigate. Entrepreneur One does not merely offer business insights; it endeavors to be a catalyst for personal growth. Through curated articles and captivating life stories, we aim to inspire and motivate our readers to embark on their unique entrepreneurial journeys. In this edition, titled "Most Inspiring Women Entrepreneurs to Watch in 2024," we shine a spotlight on trailblazing women who have defied the odds and carved their paths in the business world. Their stories of courage, perseverance, and innovation serve as beacons of inspiration for aspiring entrepreneurs everywhere. We invite you, our cherished readers, to immerse yourselves in the narratives within these pages, to learn, to reflect, and to be inspired. Your feedback is invaluable to us, as we continuously strive to evolve and serve you better. Entrepreneur One is not just a magazine; it is a community where dreams are nurtured, and success stories are celebrated. Managing Editor

5. ntrepreneur Inspiring Entrepreneurs to the World ne VOL 01 | ISSUE 03 | MAR 2024 | Rs. 249 PUBLISHER SUNIL KUMAR BUSINESS HEAD RINKY YADAV MANAGING EDITOR ARPITA BANERJEE MARKETING & OPERATIONS HEAD EDITORIAL CONTRIBUTORS APEKSHAA JALOTA, AALIYA WASEEM, AYUSHI VERMA, SANJANA PATTANKAR, AYUSHMAN PRATYUSH, DIPANWITA PRUSTY, STHITIPRAJNA PANDA DEEPAK SINHA CORPORATE TEAM ADITI SINGH, ANAMIKA SINGH, RIYA YADUVANSHI RELATIONSHIP MANAGER HARSHA GEHLANI DATA RESERCH & ANALYSIS SONIKA SINGH, SHALU BARJATYA, NEHA SINGH, RAHUL KUMAR, PUJA VISHWAKARMA DESIGN & CREATIVE HEAD LAKSHIT JAIN FINANCE HEAD TECHNICAL HEAD SHIVAM KUMAR AMARDEEP SINGH TOMAR CIRCULATION MANAGER RAGHAV MAHAJAN VIVEK SHARMA DIGITAL MARKETING MANAGER VISHAKHA SINGH Entrepreneur One is also available on Registered Office Just Go Digital 47/2A, Ground Floor Block -WZ, Village Basai Darapur, Delhi -110015 Website:- www.entrepreneuronemedia.com Email:- info@entrepreneuronemedia.com Copyright @2024 Entrepreneur One Media, All Rights Reserved Reproduction in whole or part of any text, photography, or illustrations without written permission from the publisher is prohibited. While the publishers made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.

6. DR. MARIAM SHAIKH FOUNDER & CEO DR. NIDHI BAJAJ GUPTA FOUNDER NISHU MIGLANI FOUNDER AND MANAGING DIRECTOR Explore the journey of Dr. Mariam Shaikh, Founder and CEO of MS Education Consultants, in this brief interview. From her beginnings in the education sector to the vision behind her consultancy, Dr. Shaikh shares insights and advice for aspiring entrepreneurs in the field. Join us in uncovering the inspiring narrative of a leader dedicated to shaping the future of education consultancy in the UAE. The very vision of Merahki is “Empowering Humanity towards a holistic life through body-mind soul integration” At Merahki we believe that most often our physical pain is related to our mind and emotions. Search Quest Consultants is recognized as a full-spectrum recruitment services company catering to diverse workforce needs across industry verticals. Established in 2008, the organization comprises a dedicated team of professional recruitment consultants offering specialized talent acquisition services for the strategic human capital programs of numerous top-tier enterprises. COVER STORY KAMALINI PAUL M.D. | HOTEL DESOVRANI In this exclusive interview, we delve into the captivating journey of a young entrepreneur who, against the backdrop circumstances, navigated the complexities of the hospitality industry to emerge as the Managing Director of Hotel De Sovrani. From the challenges of stepping into a leadership role at a tender age to redefining luxury and accessibility, she shares insights into the innovative practices and sustainability initiatives that set Hotel De Sovrani apart. of unexpected DILSHAD BILLIMORIA FOUNDER, MANAGING DIRECTOR AND CHIEF FINANCIAL PLANNER Our strategy for identifying new growth opportunities lies in continuous innovation and adapting to our clients' evolving needs. We actively engage with clients through our informal Client Advisory task force, gathering feedback to evolve our services. Our client-centric approach and commitment to technology and process improvement help us identify and seize new growth opportunities.

7. 24 NAVIGATING THE WORKPLACE Challenges Faced by and Strategies for Achieving Balance Women WRITTEN BY: DIPANWITA PRUSTY | ENTREPRENEUR ONE NICOLE RODRIGUES FOUNDER & CEO OF NRPR GROUP PRATHIMA INOLU CHIEF DESIGNER AND EXECUTIVE DIRECTOR AVLOKITA DAYAL CO-FOUNDER & CMO, AMPLIFY NRPR Group is one of the leading independent public relations and creative marketing agencies in the United States, rooted in its mission to reshape and elevate the PR industry on a global scale. They serve marquee businesses from startups to Fortune 500 companies, Fortune 50 CEOs, and innovators across the FinTech, HealthTech, sports, entertainment, technology, and consumer products spaces (to name a few). “ Women entrepreneurs are often underestimated, but they have a lot to offer. They are usually better at multitasking, networking, and taking risks. they tend to be less risky, more efficient, and better at delegating tasks. These qualities can lead to a successful business. Amplify is a boutique creative agency that focuses on Digital Marketing and Design. We firmly believe that an agency is only as good as its people, which is why we strive to hire the brightest, most talented, and most inspired professionals.

8. MANAGING DIRECTOR, HOTEL DESOVRANI 08 | Entrepreneur One | March’24

9. NAVIGATING ENTREPRENEURSHIP AND TRANSFORMING HOSPITALITY: AN INSPIRING JOURNEY OF KAMALINI PAUL AND HOTEL DE SOVRANI In this exclusive interview, we delve into the captivating journey of a young entrepreneur who, against the backdrop of unexpected circumstances, navigated the complexities of the hospitality industry to emerge as the Managing Director of Hotel De Sovrani. From the challenges of stepping into a leadership role at a tender age to redefining luxury and accessibility, she shares insights into the innovative practices and sustainability initiatives that set Hotel De Sovrani apart. Join us as we explore her personal experiences, triumphs, and exciting future plans that promise to reshape the landscape of hospitality in India. BACKGROUND AND JOURNEY Q. Could you share a bit about your background and what led you to pursue a career in the hospitality industry? Suddenly responsibility and grief, I had no choice but to step into the shoes meant for family and business. Maneuvering through my father's real estate projects with the aid of compassionate allies, I grappled with the disarray and challenges of the real estate market, an intimidating landscape for a newcomer, especially one barely out of adolescence, practically a child. With the completion of my graduation, a pivotal decision awaited me to fully commit to Hotel De Sovrani, a move that led me onto an unexpected, yet profoundly rewarding, path within the hospitality industry over the past eight years of my life. finding myself at the crossroads of My journey into entrepreneurship took an unconventional path, weaving a story quite different from the typical narratives of business pioneers. Unlike those with grand aspirations for running a business or those stumbling upon a groundbreaking idea, I found myself thrust into the realm of entrepreneurship at the tender age of 18. Growing up in the warm embrace of a nuclear business family, my father, a revered realtor celebrated for his unique architectural designs, was at the helm of the distinguished D C Paul Group Construction. Through trials and triumphs, this journey has not only shaped me as an entrepreneur but also infused life into the legacy my father left behind. Yet, I am grateful for where I am today. As the eldest child, my father often told me to that as the eldest child, I would have to manage his business when he grew old. However, in my carefree and happy-go-lucky youth, such musings were but distant echoes. The kaleidoscope of my life abruptly shifted hues when my father, the pillar of our family and business, Mr. Prasanta Paul, succumbed to cancer and suddenly passed away a month before I turned 18. 09

10. Q. What inspired you to take on the role of Managing Director at Hotel De Sovrani? HOTEL DE SOVRANI Q. How do you approach maintaining a balance between luxury and accessibility for your guests? The decision to step into the role of Managing Director at Hotel De Sovrani was not a grand entrance into a world of privilege but rather a journey marked by resilience, learning, and overcoming formidable challenges. I had joined as an executive director in the company. Having started my journey at De Sovrani at a young age, I gained valuable insights into the hospitality industry, particularly in the context of India where luxury is often associated with grandeur and affluence. However, I recognized that elements contributing to the perception of luxury, such as hygiene, human management, etiquette, and courtesy, are not necessarily high-cost components. Upon my entry into the hotel, despite being surrounded by an experienced management team, it grappled with poor brand recall, a negative online reputation, and unsatisfactory customer feedback. As a recent graduate stepping into the industry, inexperienced and leaned heavily on the wisdom of the existing management team. I was admittedly In embracing a more unconventional approach, I challenge the traditional belief that luxury is exclusively tied to opulence and hefty price tags. While we uphold certain elements with a touch of extravagance, our focus extends to providing economical alternatives through a carefully curated selection. Take, for example, our approach during festivals like Durga Puja, where we offer two buffet options —one premier and higher-end with exotic items, and another with a similar but shorter menu featuring top delectable items. This allows us to cater to a diverse range of income brackets. To my astonishment, I encountered limited assistance and internal resistance from within my own management. An atmosphere was created where employees were subtly encouraged to present problems, hoping that, as a young woman, I might opt for an easier path abroad or through marriage. Refusing to conform to these expectations, I chose to carve my own path. Lacking formal hospitality management education, I committed myself to learning every facet of the business, delving into departmental workflows and standard operational procedures. This outsider perspective, though met with skepticism initially, turned out to be an advantage, allowing me to inject a fresh approach into the hotel's operations. Hotel De Sovrani gradually began to thrive, despite the initial doubts from my team and the broader Bengal market. The first, a premier selection, boasts exotic items and a higher-end experience. In contrast, the second option features a similar, albeit slightly shorter, menu with equally delectable items. This intentional duality enables us to extend our hospitality to a diverse range of income brackets. It's a small but meaningful step in redefining luxury, making it more accessible and inclusive for everyone. However, if there's one factor that truly helps us maintain a genuine 'balance,' it's our commitment to exceptional customer service. The acclaim for our customer service echoes throughout Kolkata. Whether opting for an economic or premier experience, guests at De Sovrani are welcomed into a world of tranquillity, care, and joy, emphasizing that our commitment to service excellence transcends the choice of option and is accessible to all who visit. These challenges became my training ground, shaping me for the role and the hurdles that leadership inevitably brings. In 2019, winning the title of the Best Upscale Independent Hotel marked a pivotal turning point. This is when, on the mutual request of my team and my family, I assumed the role of Managing Director to the company. It was not just my triumph but a collective achievement fueled by the unwavering support of my team and family. Their support has been the cornerstone of my success. Today, I take pride in managing Hotel De Sovrani and its affiliated brands, which include a café, food kiosk, and budget hotels—all successfully built and continuously overseen. This journey isn't one of entitlement but a testament to resilience, learning, and the pursuit of success against all odds. 10

11. INDUSTRY TRENDS Q. In your opinion, what are the current trends shaping the hospitality industry, and how is Hotel De Sovrani adapting to them? The very essence of the hospitality value proposition underwent a significant transformation. Customers, now more than ever, exhibit heightened awareness of their personal preferences. They seek out brands that not only offer more than what is expected but also align their practices with missions and goals reflective of individual preferences. The imposed pause during the pandemic prompted individuals to reflect on their desires and preferences in a more conscious manner. In the present landscape, several trends are significantly influencing the hospitality industry. One noteworthy aspect is the dynamic nature of the Indian market, marked by policy changes and the emergence of pristine holiday destinations, coupled with the diversification of tourism into realms like detox, adventure, and sustainable tourism. However, transformative shifts, it would be remiss not to underscore the pervasive impact of digitalization. amidst these However, it is crucial to acknowledge that despite the challenges brought about by the pandemic, Hotel De Sovrani, successfully navigated the chaos. Maintaining a team of nearly 200 people during those challenging times speaks to our resilience and commitment. As we move forward, it is imperative to leave behind the immediate impacts and issues caused by the pandemic. Digitalization is changing the hospitality industry, affecting how we do marketing, serve guests, and handle money. This big shift has brought improvements to customer experiences, with things like digital menus and online billing becoming common. The industry has changed a lot, even places without a physical bar now have teams for social media, showing how deeply it's connected to the digital world. Human beings possess an inherent capacity to adapt, change, and eventually move beyond challenging circumstances. While we cherish the lessons learned, it is equally important to focus on the bigger goals and missions that lie ahead instead of continuously pondering on the last or our Indian company, situated in one of the fastest-growing economies. By doing so, we embrace the transformative power of human resilience and progress beyond the temporary setbacks caused by the pandemic. Digitalization empowers guests to make informed, independent choices and contribute to the promotion or avoidance of tourist destinations. This shift has facilitated flexible pricing models, introduced high-end food delivery services by five-star establishments, and enabled prospective guests to virtually experience a room's ambiance through 360-degree views before physically stepping into it. LEADERSHIP & CHALLENGES Q. As a woman in a leadership role, what challenges have you faced in the hospitality sector, and how have you overcome them? In essence, the incremental yet pivotal steps taken in digitalization have revolutionized how hospitality is consumed and experienced today. These advancements not only refine the industry's operations but also contribute to fostering more optimal and meaningful guest experiences. Starting my journey in the hospitality world and adulthood brought along a mix of nerves and pushback. It was like a double jab, impacting both my entry into grown-up life and my job, all while teaching me profound lessons about the place of women. Q. How has the pandemic influenced the way Hotel De Sovrani delivers its services and interacts with guests? Right from the beginning, I faced challenges because society had this deep-seated belief in traditional gender roles. People looked at my mom with sympathy, thinking a daughter couldn't handle the family business as well as a son. From dealing with complex rituals to taking charge of the business, every step felt like a constant battle to prove that daughters were just as capable. The pandemic served as a compelling testament to the ability to find innovation amid adversity. While the hospitality industry faced substantial losses and costs, it catalyzed intriguing changes both among customers and hoteliers, including Hotel De Sovrani. 11

12. Being a woman entrepreneur in hospitality became an ongoing struggle. The idea of a woman managing hotels brought up unexpected thoughts and questions. Overcoming these challenges needed not just problem- solving skills but also a tough mental strength to ignore society's biases against women in leadership. Whether dealing with the pandemic, launching new ventures, or navigating the real estate sector where our other projects are, skepticism was always there. People found it hard to believe a woman in her twenties could lead successfully. We actively promote team-building activities and programs every 1-2 months. Reaching any budgetary or goal-oriented milestone becomes a cause for internal celebration, emphasizing the idea that, as a team, we face challenges, endure hardships, and celebrate victories together. Rather than simply labeling us as a family, I see us as a community of individuals with initiative and high skills. Our collective strength lies in uniting to bring about positive change within our organization and beyond. But today, our hotel is a market leader, smashing preconceived notions. Personally, I've received national recognition and support, bagging awards like the Times Businesswoman of West Bengal in 2023 and the APJ Abdul Kalam Award of Excellence in the same year. I won't sugarcoat it – validating my work because of my gender is a real challenge. I fight every day, but this struggle has only made me a stronger leader. It helps me tackle issues in more strategic ways, using people's prejudices to my advantage in negotiations. In essence, while the journey remains a continuous struggle, I find strength and a unique advantage in overcoming these challenges, turning me into a more resilient and strategic leader. Q. How do you foster a positive and inclusive work environment for your team? Frequent interactions and casual conversations play a crucial role in grasping each team member's perspective on their growth within the organization. I strongly believe that a team should embody diverse and high skill sets rather than echoing the same skills and ideas as the boss. This way, it becomes a personal mission rather than a corporate vision. I prefer recruiting individuals from various backgrounds and learning experiences, and I especially value it when they possess a higher level of intelligence than myself. This is where we truly generate new value. I genuinely enjoy delegating responsibilities but, at the same time, if someone falls behind, I take it personally and complete the task. This somehow instills a sense of embarrassment at proving incapable, as it reflects that a senior has to step in. 12 | Entrepreneur One | March’24

13. INNOVATIONS AND SUSTAINABILITY Q. Are there any innovative practices or initiatives at Hotel De Sovrani that you are particularly proud of? Q. How is the hotel incorporating sustainability practices in its operations? Hotel De Sovrani has evolved into a hospitality experience that transcends the traditional boundaries of a corporate business hotel, offering a holistic and enriching experience in the Kolkata market. While there are numerous initiatives that transformation, one particular endeavor stands out as a source of pride. Sustainability is ingrained in the very fabric of our hotel's ethos and practices, reflecting our longstanding commitment to environmental responsibility. We have implemented a range of initiatives to minimize our ecological footprint and promote sustainable living. contribute to this In terms of energy conservation, we utilize energy-saving motion lights, employ a heat pump for hot water, and operate an Effluent Treatment Plant to manage water usage responsibly. Embracing an eco-conscious approach, we exclusively use organic cleaning agents and eco- friendly packaging, decorations, and corporate gifts. Our commitment to sustainability extends to daily operations, where we uphold a zero-waste policy. Digital bills, menus, and marketing boards not only streamline our processes but also contribute to reducing paper waste. I take immense pride in our association and collaborations with various sports endeavors, focusing on the promotion of unique sports. Notably, we collaborate with the Motor Sports Association to host an annual corporate rally car with 200 participants or more, carrying forward the legacy of my father who was a car racer during a time when car rallies dominated the Indian sporting landscape. Beyond rallies, we actively engage in hosting marathons, cooking competitions, children's swimming competitions, and more. To combat food wastage, our menu is thoughtfully curated, emphasizing the use of local, fresh, and organic produce. We actively promote farm-to-table food experiences through various food festivals. Additionally, our used cooking oil finds purpose in biodiesel firms, and food waste is repurposed into bio manure. Despite perceptions of the hospitality industry as unidirectional, I had faith that our offerings could resonate with personal initiatives and missions. Hotel De Sovrani is also deeply committed to corporate social causes, actively contributing to the upliftment of underprivileged children, promoting girl child education and training, and providing internship opportunities for girls and women. Our dedication extends to caring for the community, as seen in our efforts to feed nearly 100 street dogs daily and our involvement in the neutering of approximately 50 dogs since October. As a testament to our dedication to sustainability and compassion for animals, particularly during the pandemic, I initiated a small endeavor. The unused parts of uncooked chicken and bones are repurposed to brew a nourishing stew and rice for street dogs, offering them a wholesome alternative to scavenging for sustenance in garbage. While the hospitality sector often emphasizes customer- centric innovations, our commitment extends beyond our immediate impact to encompass contribute to building a better society for tomorrow. These endeavors have not only strengthened our connection with the community but have also played a pivotal role in expanding and developing our audience further. Our commitment to sustainability goes beyond mere practices; it reflects a genuine passion for responsible business operations and a desire to contribute positively to our environment and community. We are proud to be at the forefront of sustainable hospitality practices, embodying our dedication to a greener and more compassionate future. initiatives that In essence, our mission and innovation extend beyond attracting customers and creating seamless experiences; we aspire to make a meaningful contribution to society and foster a better tomorrow. 13

14. PERSONAL INSIGHTS Today's environment poses additional challenges, especially with the prevalence of social media. The allure of instant gratification and the belief in easy success can be enticing. Many young individuals seek to maintain a perfect work-life balance and are unwilling to compromise. While I appreciate this mindset, I believe the passion and happiness derived from striving for true growth and excellence are often overlooked. The pursuit of genuine success requires more than just surface-level efforts. At 28, I still believe in the old-school approach to success. Success, in its truest form, demands focus, hard work, and perseverance through all hardships. It's crucial to resist the allure of quick wins and instant recognition. Building a lasting legacy and achieving significant milestones take time, energy, experience. Therefore, my advice to aspiring individuals is to embrace the journey, stay committed to their goals, and understand that genuine success is a product of dedication and enduring effort. and accumulated Q. How do you maintain a work-life balance while managing such a prominent position? Maintaining a work-life balance is paramount, and I actively steer away from the common mistake of prioritizing work over all other aspects of life, a practice I observed in our parents' generation. Q. What advice do you have for aspiring individuals looking to make a mark in the hospitality industry? Being approximately 14 hours a day to my professional responsibilities. However, I firmly believe in the importance of taking time off to engage in diverse activities. Last year, I ventured into the thrilling world of surfing, and this year, my goal is to obtain a scuba diving license. My interests extend to equestrianism, regular gym sessions, and weekend boxing training. a self-confessed workaholic, I dedicate For aspiring individuals venturing into the hospitality industry, my advice is simple yet profound: "Embrace the hardship and keep going." In any field, hard work is a non-negotiable requirement, but the hospitality industry, particularly for young adults like myself, presents unique challenges. Working long hours, including during festivals, celebrations, and national holidays, is the norm. Realizing that Sundays and holidays may not equate to leisure and accepting that a 9-5 schedule is a rarity can be an initial personal battle. As an interesting twist, De Sovrani and I share the same birthday, making our annual anniversary celebration precede personal birthday festivities. The key is to persevere, stay focused, refrain from complaining, and carry on with unwavering hope. Despite my demanding schedule, I make it a point to spend quality time with my mother every Sunday, cherishing those moments. However, my ultimate weakness and the key to achieving a balanced life is my pet dog, Boltu. As a pitbull, Boltu's formidable appearance may intimidate others, but he is, in reality, a gentle baby. Boltu has instilled in me a deep love for dogs and a commitment to improving the lives of street dogs too. Regardless of how hectic my day is, I ensure to take Boltu for a 10-minute drive daily, as it is his favorite routine. He serves as the anchor in my life, contributing significantly to maintaining a better work-life balance than my friends, family, can attest to. Thus, all hail to dogs for their unwavering companionship and the invaluable balance they bring to our lives! 14 | Entrepreneur One | March’24

15. FUTURE PLANS Q. Can you provide a glimpse into the future plans for Hotel De Sovrani? While the dream is grand, we are taking measured and strategic steps every day to realize this vision. The plan is to secure funding and open ten more budget properties in beach and religious towns around East India in 2024. This expansion aims not only to provide affordable and comfortable stays but also to contribute to the growth of tourism in these regions. Hotel De Sovrani, having achieved significant prominence in its 11 years of operations, is poised for a future that goes beyond the conventional expectations for an independent upscale hotel. While some may argue that we have reached the pinnacle of our success, I firmly believe that we are just scratching the surface of our potential. I am personally thrilled and confident about pushing this mission forward, and I invite our readers to join us on this exciting journey as we work towards building POZ Hotels into a new stature, making budget hospitality a significant player in India's hospitality landscape. Stay tuned for more updates and developments! Our vision for the future doesn't revolve around replicating the same business hotel model; rather, it's centered on diversification and the creation of more premier and exclusive offerings for Bengal. As a part of this strategic expansion, we introduced Poz Hotels, a budget hospitality brand, two years ago. Poz Hotels currently provides comfortable and economical stays in holiday destinations around Darjeeling and Gangtok. Our commitment to disrupting and elevating budget hospitality in India is a personal goal, and we are actively working towards growing this brand. CLOSING THOUGHTS Q. Is there anything else you would like to share with our readers about your journey or Hotel De Sovrani? Recently, we inaugurated a state-of-the-art banquet facility, conference rooms, and the first automatic retractable glasshouse rooftop café in the financial hub of Kolkata, just two months ago. This addition underscores our dedication to providing innovative and customer- centric experiences. In my entrepreneurial journey with Hotel De Sovrani, a crucial lesson learned is to see opportunity in every adversity. Regardless of challenges, maintaining faith is key; good days will come. If facing hardships at work, remember consistency is vital. De Sovrani overcame changes and losses, emerging as the city's top hotel, led by a young girl. The message is simple: nothing is impossible with belief and persistence. Looking ahead, my mission is to leverage our expertise in hospitality to create experiences that not only elevate but also bring refreshing innovations to the people of the state. We aspire to change perspectives and offer visionary experiences that go beyond the ordinary, setting the stage for a dynamic and transformative future for Hotel De Sovrani. The journey is long, the mission ongoing, but with a powerful mantra (mine is my team), goals are attainable. Success is a journey, and dedication paves the way for remarkable accomplishments. Q. Are there any upcoming projects or initiatives that our readers should be excited about? Absolutely! In 2024, our primary focus and venture that holds immense promise is the expansion and elevation of POZ Hotels to new heights. Drawing inspiration from the impressive budget hospitality offerings in Southeastern countries like Thailand and Vietnam, my vision is to tap into the vast untapped potential for economical hospitality in India. I firmly believe that the development of budget hospitality can play a pivotal role in promoting and enhancing tourism in our country. March’24 | Entrepreneur One | 15

16. EMPOWERING FUTURES: DR. MARIAM SHAIKH'S JOURNEY FROM EDUCATION LEADERSHIP TO ENTREPRENEURSHIP WITH MS EDUCATION CONSULTANTS Explore the journey of Dr. Mariam Shaikh, Founder and CEO of MS Education Consultants, in this brief interview. From her beginnings in the education sector to the vision behind her consultancy, Dr. Shaikh shares insights and advice for aspiring entrepreneurs in the field. Join us in uncovering the inspiring narrative of a leader dedicated to shaping the future of education consultancy in the UAE. Active participation in international entrepreneurship groups enables me to mentor and share experiences with women starting their entrepreneurial journeys. My dedication to student engagement and success remains a top priority, driving my mission in the business world. INTRODUCTION AND BACKGROUND Q. Can you share with our readers a bit about your background and journey that led you to establish MS Education Consultants? I am Dr. Mariam Shaikh, the Founder and CEO of MS Education Consultants. Born in Mumbai, India, I have resided in the UAE for 38 years. With a career spanning over 35 years in education, I've held diverse roles, achieving significant milestones. My journey began in the 1980s with the establishment of my preschool, leading to roles in K-12 schools and as a Senior Leader at renowned universities in the UAE like Canadian University Dubai, Heriot-Watt University Dubai Campus, and Amity University Dubai. In January 2020, I retired as VP of Amity University Dubai, planning to manage my home and Art Gallery in Mumbai. Unexpectedly, the lockdown altered my plans, prompting a realization that retirement wasn't my desired path. Instead, I aspired to establish my company in Dubai, founding MS Education Consultants. Fueled by a passion for Higher Education, Student Recruitment, Marketing, Strategic Development, International Relations, and Student Experience, my mission is to guide students globally, aiding them in making informed university choices and realizing career aspirations. My entry into the business world was motivated by a commitment to student success. Witnessing students achieve study goals and career aspirations brings immense excitement. A substantial part of my journey involves mentoring and supporting future leaders, with a particular focus on women entrepreneurs. DR. MARIAM SHAIKH Founder & CEO 16 | Entrepreneur One | March’24

17. Q. What inspired you to venture into the field of education consulting? Word spread about the quality of education, UK-based curriculum, and imported playground equipment, leading neighboring children to join. The preschool quickly grew, prompting the hiring of additional staff to accommodate around 10 children aged 2-4, preparing them for kindergarten. As the demand increased, I moved to a larger facility, securing sponsorship from Shaikha Aliya, a prominent local figure in Ras al Khaimah. The nursery, named Hadana Shams al Worood or Sunflower Nursery, received recognition from the Education Ministry, marking a significant milestone in my journey. After my long career in the field of education and being around students, I came to the realization about my true passion. My inspiration to enter the field of education consulting was driven by the remarkable students I engage with and the belief in the transformative power of education to shape a brighter and more equitable future. Daily encounters with the unique stories, dreams, and resilience of these students reinforce the significance of my work and the potential to make a positive impact on the world through education. Over the years, my involvement in education expanded to leading a large K-12 school, transforming it into one of the largest Asian schools in the UAE with over 7000 students. Transitioning to the Higher Education Sector, I played a pivotal role in establishing foreign university branch campuses in the UAE, including the University of New Brunswick in Dubai Knowledge Village. This initiative aimed to encourage foreign universities to set up campuses in Dubai. Each student I come across possesses distinct narratives, aspirations, and challenges. Witnessing their unwavering commitment to pursuing educational and career objectives, despite obstacles, is truly motivating. These students, representing diverse backgrounds and cultures, fuel my passion for education and empowerment. The excitement in their eyes upon entering a foreign university campus or the sense of achievement upon securing a scholarship underscores the potency of education. It serves as a reminder that knowledge transcends boundaries, and with proper guidance and support, individuals can overcome any hurdle. Contributing to the growth of student populations at universities like Canadian University Dubai, Heriot-Watt University Dubai Campus, and Amity University Dubai, I embarked on a new chapter in 2020 with the founding of MS Education Consultants. Passionate about advising and mentoring students in choosing the right university, I find immense joy in sharing their excitement as they reach their study destination and achieve their career aspirations. Q. What are three words you would like to use to describe yourself? I would describe myself as authentic, passionate, and persistent. In my professional journey, authenticity has been the cornerstone of my approach, staying true to my values and principles. My passion for education has been the driving force behind my tireless dedication, evident in my commitment to guiding students and supporting their academic journeys. Additionally, persistence has been a defining trait, allowing me to overcome challenges and achieve my goals, both as an educator and as an entrepreneur in the field of education consulting. Q. What were some of the biggest challenges you faced in your early career as an educator? In the course of my business endeavors, I've encountered various challenges that have significantly contributed to my personal and professional growth. I firmly believe that success is attainable for those armed with smart habits and a positive 'Can Do' attitude. Making intentional changes in behavior and mindset has proven to yield rewarding results. These experiences have shaped me into a resilient professional with a clear vision of my goals and an unwavering commitment to achieving them. EARLY LIFE AND CAREER Q. Can you tell us about your early life and you’re beginning into the vast field of education? Transitioning from a senior professional role in a university to entrepreneurship marked a significant challenge. The shift from receiving a monthly salary to the dynamic life of an entrepreneur, where constant effort is required to generate funds, presented an initial adjustment. Women in business often face diverse challenges, with the pressure stereotypically "male" attitudes such as competitiveness and aggression. It was way back in the 1980’s…. My husband had been posted to Ras Al Khaimah as the Airport Manager for Kuwait Airways Corporation. I had heard a lot about the UAE, and we joined him on this posting. With our son enrolled in the Indian School Ras al Khaimah and our two-year-old daughter, Sakeen, in need of a preschool, I discovered limited options and decided to establish one in our villa. This unique preschool featured a spacious garden with various animals like rabbits, a dog, a tortoise, and a mini zoo for birds. to conform to March’24 | Entrepreneur One | 17

18. However, I strongly believe that success as a female CEO lies in staying true to oneself and finding one's own voice. Authenticity is the key to surpassing preconceived expectations. Despite the change from being associated with a company, my 35 years of trust and expertise in the education sector proved invaluable, leveraging my established reputation. Q. How have MS Education Consultants helped students achieve their academic and professional goals? MS Education Consultants has played a pivotal role in helping students achieve their academic and professional goals through a comprehensive and personalized approach. Our commitment to excellence and a global perspective is reflected in the following ways: Another challenge involved navigating the landscape of being a female entrepreneur in a male-dominated industry. Earning respect in such environments can be a struggle for many women CEOs. However, I have embraced this challenge, recognizing it as an opportunity for growth. Being a woman entrepreneur in Dubai is viewed as a blessing, even in a male-dominated context. 1. Guidance in University Selection: We assist students in identifying the right programs and universities that align with their academic interests and career aspirations. Our team provides thorough research and information to ensure that students make informed decisions about their educational journey. 2. application processes for international universities can be challenging. MS Education Consultants offers hands-on support, aiding students in preparing compelling applications, and ensuring documentation is in order. Application Support: Navigating the complex MS EDUCATION CONSULTANTS Q. What was your vision for MS Education Consultants when you founded it? that all necessary When I established MS Education Consultants, my overarching vision was to create a dynamic space that revolves around empowering students to realize their academic and career aspirations. I envisioned a comprehensive support system that goes beyond traditional consultancy, offering students personalized guidance and assistance in navigating the intricate landscape of global education. 3. Internship Opportunities: Recognizing the importance of practical experience in today's competitive job market, MS Education Consultants is gearing up to introduce new internship opportunities. This initiative aims to enhance students' skills and provide them with valuable industry exposure, aligning with their professional goals. 4. Consultants is committed to continuous improvement and innovation in the field of education. We are developing innovative learning programs tailored for both students and educators, creating development and academic growth. Innovative Learning Programs: MS Education The goal was to build a consultancy that serves as a bridge between aspiring students and esteemed educational institutions worldwide. I aimed to create an environment where students receive expert advice, and meticulous support in university selection, application processes, and visa guidance. Moreover, my vision extended to facilitating strategic collaborations with renowned universities, fostering a network that opens diverse opportunities for students seeking quality education. opportunities for skill 5. Networking and Collaborations: Through strategic collaborations with renowned educational institutions, we provide students with access to a diverse network of opportunities. These partnerships open doors for internships, research collaborations, and other avenues that contribute to students' academic and professional development. universities and In essence, MS Education Consultants aims to be a beacon of guidance for students, providing them with the tools and insights needed to make informed decisions about their educational journey. The vision encompasses a commitment to excellence, personalized service, and a global perspective, positioning the consultancy as a trusted partner for students aspiring to shape their academic and professional futures. 18 | Entrepreneur One | March’24

19. LEADERSHIP AND ENTREPRENEURSHIP Q. What are your leadership principles, and how do you apply them in your role as director of MS Education Consultants? Q. What are your thoughts on the future of education in the UAE and the region? In navigating challenges within our business endeavors, I advocate for a positive 'Can Do' attitude and strategic behavior changes. As the director of MS Education Consultants, my leadership principles are rooted in creating enthusiasm and fostering communication within the team. I embrace a transformational leadership approach, focusing on effective delegation to empower and develop my team members. The future of education in the UAE and the broader region holds great promise and is marked by several noteworthy trends and developments: The UAE's commitment to becoming a hub for international education is evident in its efforts to establish partnerships with renowned global universities. This fosters a diverse and inclusive educational environment, offering students access to a broad range of academic programs and cultural experiences. The education sector in the UAE is increasingly focusing on fostering innovation and entrepreneurship. This includes initiatives to develop students' critical thinking, problem-solving skills, and creativity, preparing them for the challenges of a rapidly evolving global economy. Understanding counterproductive, I encourage delegation to multiply our accomplishments while boosting my employees' confidence and skills. This leadership style extends to our work with students, where creating an environment for them to express their academic and career interests is crucial. We assist students in higher studies by helping them identify suitable programs and universities, providing application support, and guiding them through visa processes. This approach empowers students to take responsibility for their educational and career choices. that controlling every aspect is The UAE has been at the forefront of embracing technology in education, and this trend is expected to continue. The integration of cutting-edge technologies, such as artificial intelligence, virtual reality, and online learning platforms, will enhance the overall learning experience and provide students with more personalized and interactive education. There is a growing emphasis on Science, Technology, Engineering, and Mathematics (STEM) education to prepare students for the demands of the future job market. The UAE recognizes the importance of nurturing a workforce with strong skills in these areas to contribute to innovation advancements. Q. What advice would you give to aspiring entrepreneurs in the education sector? For aspiring entrepreneurs in the education sector, I offer the timeless advice that it's never too late to set new goals or embrace fresh dreams. This belief has been a guiding principle in my entrepreneurial journey, igniting innovation and progress at every stage of my life. and technological The entrepreneurial path is undoubtedly challenging, requiring a deep passion for your business idea. Passion is the fuel that keeps you going when faced with difficulties, setting successful entrepreneurs apart. In the dynamic world of business, continuous learning is essential. Stay updated on trends, strategies, and technologies through workshops, seminars, and reading. By recognizing the importance of continuous learning, there is a growing emphasis on lifelong learning initiatives. This involves providing opportunities for individuals to upskill and reskill throughout their careers, ensuring that the workforce remains adaptable and competitive. The UAE places a strong emphasis on cultural and moral education to instill values and ethics in students. This holistic approach aims to develop well-rounded individuals who contribute positively to society. Crafting a well-thought-out business plan is crucial—it serves as your roadmap to success, aiding in understanding your business, securing financing, and forming partnerships. Efficiently managing time and finances, prioritizing tasks, and remaining adaptable in the face of shifting landscapes are essential skills for success. The COVID-19 pandemic has accelerated the adoption of e- learning, and this shift is likely to persist. Educational institutions are expected to continue incorporating online and hybrid learning models, offering flexibility and accessibility to a diverse student population. Building relationships is key, connecting with mentors, peers, and potential customers provides valuable insights and support no matter which industry. Networking serves as a bridge to meaningful relationships that can contribute to your entrepreneurial journey. In summary, the future of education in the UAE and the region is poised for innovation, technological advancement, and a holistic approach to nurturing well-rounded commitment to global partnerships, STEM education, and continuous learning reflects a forward-thinking vision for the education sector in the years to come. individuals. The Expect unexpected challenges, and approach them with creativity and resourcefulness. opportunities for growth, learning, and determination to succeed. Stay true to your vision and values, as they anchor your entrepreneurial journey. Embrace setbacks as Remember, you are not alone—seek guidance, find mentors, and build a supportive network. Embrace passion, persistence, and a commitment to continuous learning. Success is within reach, and I am confident that you can achieve it on your entrepreneurial journey. March’24 | Entrepreneur One | 19

20. EMPOWERING LIVES THROUGH HOLISTIC WELLNESS: DR. NIDHI BAJAJ GUPTA'S JOURNEY WITH MERAHKI HOLISTIC WELLNESS INTRODUCTION AND INSPIRATION As Mahatria says that a human being has 5 personalities, mental, intellectual, emotional, and spiritual. Hence if through consistently sitting in the seat of silence we can tap into our spiritual powers then all the other personalities like the body, mind, intellect, and emotions will be taken care of. So instead of only treating our patient for the current pain they have, we add therapies that can also help them in their mental, emotional, and spiritual well-being. Q. Can you share a brief background about yourself and what inspired you to start Merahki Holistic Wellness? I was born and brought up in South Mumbai in a large Marwari joint family. It taught me a lot in terms of culture and how to get along with people of all age groups. One awesome thing has been that my father always wanted daughters and he raised my sister and me as sons. This has helped me a lot in my entrepreneurial journey to be so much more self-dependent. My school JB Petit has had a huge impact on me. Our principal Ms Darasha used to make us do various forms of meditation, she used to speak about renaissance, etc and that helped me to always think globally. My Jai Hind College and Sancheti physiotherapy years also greatly shaped my personality. The biggest transformation was when I had the Grace of experiencing my Guru Mahatria (diviner of the path of Infinitheism) in 2002 where I understood the power of my being is more important than only doing, the magic of Silence and the infinite potential of the human spirit. One of the main reasons to start Merahki Holistic Wellness (MWH) is a very personal one. My mother has conquered 2 advanced stage cancers-breast and brain tumor and lived for 10 years longer than predicted by medical science through the power of Faith in Mahatria, natural home remedies, meditation, and certain holistic therapies. This created a strong desire in me to make a difference to thousands across the globe to live a healthier life through a holistic approach to life. HOLISTIC APPROACH Q. How would you describe the holistic wellness approach at Merahki in a few key points? The very vision of Merahki is “Empowering Humanity towards a holistic life through body-mind soul integration” At Merahki we believe that most often our physical pain is related to our mind and emotions. For example, if a person has upper shoulder pain usually it comes because they are feeling burdened by too many responsibilities they are carrying, if someone has a very stiff body it could be because they have rigid and inflexible thoughts, if someone has leg pain constantly it could be because they are not able to pursue their dreams and go places in life that they want to. DR. NIDHI BAJAJ GUPTA Founder 20 | Entrepreneur One | March’24

21. SERVICES AND IMPACT CHALLENGES AND REWARDS Q. What specific services or programs does Merahki offer, and how have you seen them positively impact individuals? Q. Have you encountered any challenges in promoting holistic wellness, and how have you navigated them? I feel one of the biggest challenges is that many are yet not practicing the concept of prevention being better than cure. Many people seek wellness when they are unwell and in pain. But once the pain is better they again stop taking care of their health. Physiotherapy for Musculoskeletal issues Neuro Rehabilitation Pediatric rehabilitation Post-operative physiotherapy Women’s Health Fitness for children Counseling/Access Bar Therapy/Bach Flower Remedies/Pranic Healing Nutrition consultation Therapeutic yoga Sports rehabilitation Mindfulness and Meditation We have been constantly educating people through corporate sessions, talks at various schools and colleges, through our social media pages about being consistent with their wellness journey so that the chances of aches and pains and diseases are minimized and they can enjoy a much better quality of life. Q. On a personal level, what aspect of your work at Merahki do you find most rewarding? Q. Can you share a standout success story from someone who benefited significantly from Merahki's holistic programs? Honestly, till two years back the most rewarding part for me was to interact with my patients, and actually help them towards healing, and when I used to see them feeling so much better I used to have this inner fulfillment. One of our 78-year-old young patient had a severe bout of rheumatoid arthritis. He used to come to us in a wheelchair. We initially used to give him basic treatment like Ultrasound to reduce the inflammation, sujok therapy, and gentle stretches. Then he started feeling better and started using a stick for walking. We gradually added more holistic therapies like vedic nutrition, mobilization, craniosacral therapy, cupping, dry needling, and graded exercises. We are happy that now he is able to walk without a stick, he drives, he recently went to London and Singapore. The best part was that last week he told us that now he would like to develop his biceps and if possible grow his hair back on his scalp. It has been very fulfilling for us to experience his journey from struggling to take a few steps to walking with so much more confidence and wanting to again live his life to his fullest at the age of 78. Over the last four years, I have been moving towards building Merahki as an organization/as a brand so have started building a team. Currently, the most rewarding thing for me would be to see any of my team members happy personally and professionally and when I receive messages from my patients about how any of my team members have helped them it gives me immense happiness as a mother would feel when their child is praised. FUTURE VISION Q. Where do you see the future of holistic wellness heading, and how does Merahki plan to contribute to that vision? Like this, we have many success stories which make us feel it is all worth it. Research shows that holistic wellness is no longer a luxury but becoming a necessity. Especially after the Covid-19 pandemic, people are becoming so much more health conscious. So many are now eating immune-booster foods, exercising, doing yoga for respiratory health, and seeking mindfulness and meditation to enhance their mental and emotional well-being. PHILOSOPHY AND PERSONALIZATION Q. What core principles guide your holistic philosophy, and how do you customize your programs for individual needs? I can see Merahki is becoming a one-stop solution for many of our clients as within this one umbrella they are able to receive guidance on all 4 pillars of wellness-nutrition, exercise, ways to sleep better/be more restful, and meditation. These are the main values of Merahki We will surpass the expectations We will respect and empathize with others’ feelings We will treat everyone equally We will serve with love and devotion We will focus on addressing the cause We will aim for holistic solutions We will protect the privacy Fun and creativity are an integral part of what we do We consistently help ourselves and others to learn and grow Meditation and introspection are an integral part of what we do We will lead by example For so many of our patients, Merahki is just not a noun, but an experience, an emotion. Some of my patients have told us that when they write their gratitude journal me and my team comes first on their list. March’24 | Entrepreneur One | 21

22. ADVICE FOR WELLNESS SEEKERS 2023- Dr Nidhi Bajaj Gupta has received the WOW Wellness and Spiritual Awards 2023. Q. What advice do you have for individuals looking to incorporate holistic practices into their daily lives? 2023-Was selected as “the top 10 most promising wellness coaches in India by the Silicon India Magazine” One very important life lesson I have learned from my Guru Mahatria - we are ‘Human Beings’ and not ‘Human doing’. Yet most of us are simply moving from doing one activity to the other. If we can consistently work towards strengthening our being then our doing will effortlessly become better. Life will become so much more fulfilling. 2023-Was invited onboard as a Health Guru on the Rediff Guru platform. In 2024-Dr Nidhi recently won the Global Naari Samman Award 3.0 Women Achievers organized by WEICI India. Also, I wish for more people to understand that our body is the only vehicle we have to achieve any of our dreams. I see so many still especially in the corporate and finance world work almost for 14 hours plus-no time for health, no time for family, no time for self-growth or to seek silence. Then what is the purpose of them earning so much fame or wealth if it is coming at the cost of their peace, family, and health. I feel if even 1.5 hours are devoted towards taking care of our body, mind, and soul in various ways we can start experiencing such a magical life. CLOSING THOUGHTS Q. Is there anything else you'd like readers to know about Merahki Holistic Wellness or your personal journey? Recently my husband and I have adopted two beautiful children and yes I am striving to balance my professional as well as personal life. It is not easy but yet very fulfilling. Again would like to re-iterate over here that only because I take care of my health I am able to 44 run around with my children as well as manage Merahki well. In fact, when my kids see me roll out my yoga mat every morning they have started doing exercises too. Let us become a blazing inspiration for wellness for our gen next. I feel that is one of the best gifts we can give them. When we say love you to our family it should come with a great sense of taking responsibility for our wellness first as when we are not well the people who suffer the most are our loved ones. AWARDS AND ACHIEVEMENTS EXPRESSIONS OF GRATITUDE In 2016-awarded as the top 50 inspiring entrepreneurs by a popular UK-based company called WeAreTheCity. I attribute my success to my Guru Mahatria, diviner of the path of Infinitheism. I have heartfelt gratitude for my parents, sister Megha, husband Parikshit, in-laws, my school/college and physiotherapy teachers, family, friends, my company mentor (Mr. Arun: founder@inPace solutions), and patients, Also, I have heartfelt immense gratitude for my core Merahki team (Dr. Payal, Dr. Kajal, Dr. Tanya, Dr. Supriya, Mrs. Shikha, Ms. Pooja, Ria, Sneha, Vaibhav, and our helper staff). They are excellent at their work and very compassionate too. I feel blessed to have them. They are like family to me. In 2016-awarded as ‘India's top 5 unsung heroes’ by a corporate company called FEI to recognize her contribution to the field of healing through scientific and artistic ways. In 2016-along with her family were awarded ‘The Power of We’ award by the prestigious spiritual mentor MahatriaRa, diviner of the global path of Infinitheism. 2017, 2018, 2019 -was invited as the youngest speaker for a World Spiritual Confluence to inspire wellness and spirituality in corporate environments. Let us together make a difference one life at a time... 2019-She has co-authored a book called ‘One Woman, Two Advanced Cancers, Conquered’ along with her sister Megha Bajaj which has been helping cancer families across the globe and also helping many people towards the prevention of diseases. 22 | Entrepreneur One | March’24

23. www.ePuja.co.in

24. NAVIGATING THE WORKPLACE Challenges Faced by and Strategies for Achieving Balance Women WRITTEN BY: DIPANWITA PRUSTY | ENTREPRENEUR ONE WOMEN IN THE WORKPLACE OFTEN FACE VARIOUS CHALLENGES THAT CAN AFFECT THEIR PROFESSIONAL GROWTH AND WELL- BEING. SOME OF THESE CHALLENGES INCLUDE: Gender Bias and Stereotypes: Women may encounter biases and stereotypes that can influence how they are perceived and treated in the workplace. This can manifest in subtle ways, such as being overlooked for promotions or assigned stereotypical roles. Unequal Opportunities: Women may face barriers to advancement, including limited access to leadership roles and opportunities for career development. This can be due to systemic issues within organizations or industries. Work-Life Balance: Balancing professional and personal responsibilities can be challenging for women, especially those who are caregivers. The expectation to manage both work and family commitments can lead to stress and burnout. Pay Disparity: Gender pay gaps persist in many industries, where women are often paid less than their male counterparts for similar roles and responsibilities. Lack of Representation: The absence of women in leadership positions can contribute to a lack of role models and mentors, making it more difficult for women to envision and pursue leadership roles. 24 | Entrepreneur One | March’24

25. TO ADDRESS THESE CHALLENGES AND ACHIEVE A BETTER BALANCE, BOTH INDIVIDUALS AND ORGANIZATIONS CAN TAKE PROACTIVE STEPS: Promoting Diversity and Inclusion: Organizations should actively work to create inclusive environments that value diversity. This includes implementing policies and practices that promote equal opportunities for all employees, regardless of gender. Equal Pay Initiatives: Organizations should conduct regular pay equity assessments to identify and address gender pay gaps. Transparent salary structures and policies can help ensure fair compensation for all employees. Leadership Development: Investing in leadership development programs for women can help build a pipeline of qualified female leaders. Encouraging women to pursue leadership roles and providing the necessary training and resources are crucial steps. Flexible Work Arrangements: Providing flexible work schedules, remote work options, and supportive family leave policies can help women manage their professional and personal responsibilities more effectively. Promoting a Healthy Work Culture: Fostering a culture that values work-life balance, open communication, and mutual respect can benefit all employees. This includes challenging gender stereotypes and biases within the organization. Mentorship and Sponsorship Programs: Establishing mentorship programs can provide women with guidance and support in navigating their careers. Sponsorship programs, where senior leaders advocate for the advancement of women, can also contribute to breaking down barriers. Ultimately, achieving a balance for women in the workplace requires a concerted effort from both individuals and organizations to challenge existing norms, foster inclusivity, and create environments that enable all employees to thrive. March’24 | Entrepreneur One | 25

26. search uest MEET NISHU MIGLANI, FOUNDER AND MD OF SEARCH QUEST CONSULTANTS - A VISIONARY LEADER IN TALENT ACQUISITION ABOUT SEARCH QUEST CONSULTANT Search Quest Consultants is recognized as a full-spectrum recruitment services company catering to diverse workforce needs across industry verticals. Established in 2008, the organization comprises a dedicated team of professional recruitment consultants offering acquisition services for the strategic human capital programs of numerous top-tier enterprises. Over a short span of time, Search Quest Consultants has solidified its position as the favoured recruitment partner for marquee clients and career professionals alike. KEY PERSON & HER RESPONSIBILITIES Nishu Miglani, the Founder and Managing Director of Search Quest, brings over 31 years of industry experience, including roles at prestigious firms like Manpower and ABC Consultants. With a Masters's in Civil Engineering, Nishu oversees critical business functions such as sales, strategy, and Leadership Level Talent Acquisition. Her hands-on approach extends to executing CXO searches and implementing effective recruiting processes. Nishu's dynamic leadership, coupled with her distinguished military background as a former Lieutenant in the Indian Navy, underscores her commitment to excellence and positions her as a driving force behind Search Quest's success. specialized talent WHO ARE THEIR CLIENTS? Search Quest Consultants boasts a prestigious clientele, encompassing Fortune 100 and Fortune 500 companies, as well as Investment Banks' Technology and Operations captive centre . Moreover, the organization serves a diverse range of clients, including IT product companies, IT services companies, mid-size tech startups, e-commerce ventures, and digital marketing firms. SEARCH QUEST CONSULTANT USP Search Quest specializes in addressing critical hiring challenges such as scarce resources, high attrition, and skills gaps. The Company excels in providing ramp-up recruitment solutions for greenfield projects, facilitating swift and efficient launch of operations for businesses. Having served 100+ global clients and recruited over 5000 candidates, Search Quest boasts a remarkable track record. Notably, 90% of their placed candidates remain with their organizations for over three years, underscoring the company’s commitment to quality placements and long-term success. NISHU MIGLANI Founder and Managing Director 26 | Entrepreneur One | March’24

27. GOALS OF THE COMPANY Search Quest aims to meet identified high-growth revenue targets while establishing itself as the preferred recruitment solutions provider across their target audience. They strive to benchmark for systems and efficiency across the industry, ensuring optimal service delivery and client satisfaction. Moreover, Search Quest’s commitment to being loved by its people and partners underscores their dedication to fostering strong relationships and delivering exceptional value. As they pursue these goals, they endeavour to become the employer of choice for top talent from the industry, further solidifying the company’s position as a leader in talent acquisition. HOW DO THEY ENCOURAGE PEOPLE IN THEIR ORGANISATION At Search Quest, a modern work environment is cultivated, emphasizing employee motivation and engagement through transparent communication and teamwork. The company fosters innovation and creativity while expressing gratitude and recognizing exceptional performance. Search Quest offers one of the most rewarding incentive and bonus structures in the industry, tailored to recognize and reward employee contributions effectively. changing needs of the workforce, especially in technology recruitment, Search Quest flexibility on a case-by-case basis, catering to employees across PAN India. Recognizing the provides work-from-home CHALLENGES OVERCOME Since its establishment in 2008, Search Quest's journey has been guided by a commitment to the right values and systems. Leading from the front daily, the focus has been on motivating the team and retaining high performers in the competitive landscape. Through unwavering passion, Search Quest secured the right clients and ensured high-quality delivery consistently. To fellow women leaders, the advice is to believe in themselves and their vision, cultivate confidence and resilience, and support and empower other women in their field, recognizing the strength in unity. ADVICE TO READERS For young entrepreneurs, here are essential tips: Find your passion, understand your market, manage your finances, be prepared to make sacrifices, seek mentorship, stay informed about business, plan meticulously, and surround yourself with talented individuals. Remember, life is short, so seize opportunities and aim to leave a lasting legacy through your entrepreneurial endeavors. tireless effort and NEW TRENDS IN THE MARKET & THE STRATEGIES ADOPTED? Some notable industry trends include the widespread adoption of artificial intelligence (AI), which has applications across various sectors due to its limitless potential. Another significant trend is the emergence of autonomous vehicles, which has garnered attention from both automotive companies and technology providers, offering opportunities in both B2B and consumer markets. Additionally, the decentralization of finance is expected to continue, with cryptocurrencies being a prominent aspect along with other trends in finance and investments. It's worth noting that all business strategies ultimately boil down to five core elements: cost, quality, distribution, technology, and intellectual property (IP), which serve as the foundation for organizational growth and success. March’24 | Entrepreneur One | 27

28. INTERVIEW WITH DILSHAD BILLIMORIA: INSIGHTS INTO FINANCIAL PLANNING AND WEALTH MANAGEMENT Q 1. How does Dilzer Consultants measure success, and what metrics do you use to track growth? At Dilzer Consultants, we measure success beyond traditional financial metrics. Our focus is on the depth and quality of our client relationships, the resolution of their issues, and the longevity of our engagements. For instance, the average tenure of our clients is over 15-18 years, and I am personally still serving our first client for 23 years. This reflects our commitment to building meaningful relationships and solving our client's problems, which are the proper measures of our growth and success. Q 2. What strategies do Dilzer Consultants use to identify new growth opportunities? Our strategy for identifying new growth opportunities lies in continuous innovation and adapting to our clients' evolving needs. We actively engage with clients through our informal Client Advisory task force, gathering feedback to evolve our services. Our client-centric approach and commitment to technology and process improvement help us identify and seize new growth opportunities. DILSHAD BILLIMORIA Founder, Managing Director and Chief Financial Planner 28 | Entrepreneur One | March’24

29. Q 3. How does Dilzer Consultants stay ahead of the competition, and what steps do you take to maintain a competitive edge? Q 6. How does Dilzer Consultants leverage technology to drive growth, and what investments have you made in this area? We stay ahead of the competition by focusing on personalized service, technological innovation, and a client-first approach. Our ability to listen to clients and guide them effectively sets us apart. We provide unbiased advice, backed by in-depth analysis and scientific data, distinguishing us from our competitors. Our commitment to continuously improving our processes and leveraging technology for client servicing ensures we maintain our competitive edge. We extensively leverage technology to enhance our services and internal efficiency. We have invested in CRM systems, online meeting platforms, internal chat applications, digital marketing tools, and digital agreement signing processes. This technology integration facilitates online transactions, reporting, and supports environment, significantly contributing to our growth. automates a portfolio work flexible Q 4. How does Dilzer Consultants approach women’s empowerment, and what initiatives have you taken? Q 7. What are the key challenges that Dilzer Consultants has faced regarding growth, and how have you overcome them? As a female leader in the financial advisory domain, my presence at Dilzer Consultants inherently supports women's empowerment. While we do not have specific initiatives outlined here, the firm's ethos likely reflects this stance. Our key challenges have involved maintaining personalized client expanding our client base and integrating technology. We have overcome these by fostering a culture of continuous learning, adapting to technological changes, and maintaining a client- first approach. Our focus on comprehensive service delivery and improvement has been crucial in overcoming these growth-related challenges. relationships while Q 5. What role does innovation play in Dilzer Consultants’ growth strategy, and how do you foster a culture of innovation within the company? continuous process Innovation plays a pivotal role in our growth strategy at Dilzer Consultants. We foster a culture of innovation by continuously refining our services based on client feedback and embracing technological advancements. Innovation for us is not just technological; it also involves improving our processes and communication within our team. Q 8. What are the future growth plans for Dilzer Consultants, and how do you plan to achieve them? Our future growth plans involve expanding our client base while maintaining the quality and personalization of our services. We aim to achieve this by further harnessing technology for efficient service delivery, staying adaptable to industry trends, and continuously improving our processes. Emphasizing client engagement and leveraging our strong client relationships will also be integral to our growth strategy. encouraging open March’24 | Entrepreneur One | 29

30. Nicole Rodrigues Founder & CEO of NRPR Group “Entrepreneurship requires self- discipline. Starting a business from scratch is one of the hardest things to do, and there’s a reason why most businesses fail. There will be hard days and obstacles that can derail you from what you set out to accomplish. You will have deadlines to meet, fires to put out, and multiple people to satisfy. You must compartmentalize your emotions in order to properly manage clients and your entire team while running your company efficiently” - Nicole Rodrigues Dynamic Lady in The Field of Marketing THE ORIGINS AND PURPOSE OF NRPR GROUP’S PREMIER AGENCY MODEL NRPR Group is one of the leading independent public relations and creative marketing agencies in the United States, rooted in its mission to reshape and elevate the PR industry on a global scale. They serve marquee businesses from startups to Fortune 500 companies, Fortune 50 CEOs, and innovators across the FinTech, HealthTech, sports, entertainment, technology, and consumer products spaces (to name a few). NRPR is headquartered in Beverly Hills with top-tier talent working across the country to support their growing local and international client base. The NRPR team reflects their agency’s core values: purpose, passion, integrity, inclusion, representation, results, and commitment to excellence. The clients and media personnel know that they can expect to collaborate with mission-minded listeners, partners, and master communicators — who are as passionate about the brands and businesses. NRPR is intentionally setting the standard for the future agency model, understanding that it requires storytellers, editors, publicists, and marketing minds to work together, seamlessly in tandem, to capture the true essence and soul of brands and share those powerful stories with the audiences who need to hear them most. NRPR and all of their subsidiary/ affiliate brands (including Beverly Hills Boss and Perfect Pitch Podcast) were ultimately created for and for the needs of those they serve — namely: their clients, the media, and aspiring leaders of tomorrow. 30 | Entrepreneur One | March’24

31. HOW NRPR ADAPTS & OVERCOMES INDUSTRY-WIDE CHALLENGES NRPR serves major brands, businesses, and thought leaders from startups to Fortune 500 companies across the globe and has really stood out as an agency that uplifts innovators in web3, NFTs, cybersecurity, health tech, MedTech, entertainment, and philanthropy. Throughout 2020, their clients were facing new and unprecedented challenges in their businesses from the pressures of the pandemic, prompting them to reconsider how to best approach their communications strategies. In response to that demonstrated need, NRPR expanded its core offerings portfolio by launching its newest divisions, NRPR Productions and NRPR Business Pro (Biz Pro™), which allows them to support nascent clients with pre-launch logistics ranging from legal entity creation to brand identity and design. PROBLEMS AND OBSTACLES FACED DURING THE PANDEMIC In addition to the best-in-class, multi-channel public relations services the firm offers (including strategic narrative development, brand positioning, marketing communications, content creation services, digital and social media marketing, influencer/media relations and executive thought leadership management), NRPR is also the only PR agency in the industry to offer cutting-edge, multimedia content creation services through NRPR Productions and end-to-end, pre-launch business development strategy and support through NRPR BizPro™. Like countless business owners and leaders, the pandemic posed an ongoing series of make-or- break-it challenges that NRPR’s team also had to navigate over the last several years. They had to reimagine their internal processes and client relations as they moved to 100% virtual operations, while the fundamental landscape of their industry was also undergoing a massive transformation. Many of their clients had to pivot or pause their business operations, though NRPR was able to help many of them identify net-new value ads and opportunities to innovate within that time of uncertainty. Nicole Rodrigues is the founder and CEO of this industry-defining agency. She is superbly proud to be able to say that everything she has, she built from scratch out of her long-standing vision to positively elevate the way in which PR is done in the modern era. Not just that, but she managed to do so without any investors or outside partners. She has been working in public relations for 22+ years, developing and successfully executing strategic campaigns for some of the biggest names in business, including Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, Heal, MobiTV, and the Oakland (now Las Vegas) Raiders. Throughout that journey, Nicole knew that PR practices, agencies, and personnel needed to evolve alongside the markets, disruptors, and audiences they serve and that was the only way to do so. Nicole has been leveraging her unmatched expertise in PR and digital marketing for more than two decades, helping clients at various funding stages get to the next level. However, she’s unnerved to see that many communications professionals are being taught to employ cold, impersonal practices that are weakening the art of public relations and assigning a sales-like quality to their industry. Mass pitching. Blind pitching. Disjointed campaigns. Nicole and her team truly believe in the magic of what they do, which is why she built an agency model that leverages the talents of storytellers, writers, and publicists who can connect with key journalists and influencers in an authentic, tailored, and productive manner. Nicole founded NRPR Group in 2014 to better serve visionary clients, to thoughtfully partner with and support members of the media, and to increase the standard of excellence in this industry she loves. Now, more than 8 years later, NRPR is the award-winning, industry-leading agency she always dreamed of. Nicole is extremely proud of how far the company has come in that time, and of how closely they’ve held to their core values at every step along the way. Nicole believes in doing PR the right way and fostering an organic synergy between clients, the media, and their target audiences. As a woman of Hispanic and Middle Eastern descent in an industry where 90% of the female labor force is white, it’s absolutely necessary for her to stand out and differentiate NRPR’s services through a value-based business model that is carrying them and the PR industry as a whole into the future. The self-funded female founder has recently completed her MBA with a concentration on entrepreneurship at UCLA’s Anderson School of Management (graduating in the top 15%) while she continued to lead the agency full-time. This was easily one of the biggest challenges she has ever taken on, but one of the best for her business and one that Rodrigues is so grateful to have made it through better than she started. Another would be having made it through the pandemic without taking on any outside funding and without layoffs. March’24 | Entrepreneur One | 31

32. WHAT THE FUTURE HOLDS FOR BUSINESSES AND NRPR GROUP Nicole Rodrigues says “It’s important to understand that we’re still in the early phases of immersive technology innovation and development. Web3 and the metaverse are going to unlock so many opportunities for digital marketing and consumer engagement, but brands and businesses are still experimenting with the various virtual technologies that will enhance their customer experience. The brands that are successful in capturing new customers through immersive technologies will set the standards for what will become the new normal in 10-20 years. For NRPR, in particular, it’s less about utilizing these new technologies ourselves and more about developing a deeply nuanced understanding of them, how they will evolve, and how they will impact our clients and their industries”. ADVICE AND GUIDANCE FOR ENTREPRENEURS First, organization goes a long way. Entrepreneurs must put scalable, sustainable systems in place from the jump because they’ll need them when their business really starts to succeed. Nicole further added, “You won’t have time to reinvent the wheel, and you’ll have to rely on a solid structure to keep track of everything happening all at once. A solid organization helps you prioritize your tasks and focus without losing sight of the big picture. For example, I “zero out” my inbox daily and have my team manage their inboxes, as well, so we can start each new day with a fresh slate. Nicole Rodrigues is so proud of the fact that NRPR managed to make it through intact without having to take on any outside funding or resort to staff layoffs, but it took almost every ounce of her energy and capacity as a human being to see her team and clients through that season. Not only that, 2022 was an extremely tumultuous time in Nicole’s personal life, she lost 12 family members in less than 12 months, making it by far one of the most difficult years of her life. She had to remain strong and optimistic as her team’s leader, even on days when that felt impossible to do. Still, those challenging times only reinforced the values and principles that have carried Nicole this far into her career. THE FUTURE OF NRPR NRPR’s evolution has been (and will continue to be) largely dictated by the needs, goals, and interests of the clients they serve. NRPR is continuing to grow their client base, reputation, reach, revenue, team, and offerings portfolio. In addition to their seasoned account assistants, coordinators, and executives, NRPR also has dedicated Writing, Operations, Editing, and MarComms departments. Each department plays a role in the overall ecosystem to achieve the best possible outcomes for their clients. In the coming years, Nicole hopes to have helped usher in a new era of public relations, one in which publicists and members of the media work together, seamlessly and symbiotically, for the best possible coverage and impact by continuing on their mission and upholding their proven PR playbook. NRPR has built an incredibly efficient and talented team over the last few years, and Nicole is looking forward to leveraging the strength of their foundations to pursue some of their biggest goals yet. The brands they’ve served up to this point have given NRPR a great understanding of where they excel, and they are now in a place where they can start being very deliberate with the clients they take on. Nicole wants the team to get more involved with the direction of the company moving forward, and in 2023 they are perfectly positioned to manifest their ideal client roster. It’s important to try to keep personal problems separate from your business endeavors, but you shouldn’t do so at the expense of your health. Sometimes self-discipline entails stepping away to prioritize your self-care. That said, as a leader, you should strive to always maintain a level head, inspire good energy, and keep your mind on work when in the office.” HOW NICOLE DEFINES SUCCESS In Nicole’s experience, “success” is a fairly transitive concept and really depends on where you’re at in your journey to determine. When she was just starting out in her career, for example, success looked like doing her job well and performing at the highest level possible. As Nicole gained more ambition she never attached success to a fixed point in time or accomplishment. She just always knew in her gut that the small steps she was taking to establish herself in the industry would lead to bigger things for her and the impact that she wanted to make on the world. That’s what the journey’s all about. For Nicole, true success has also been determined by the success of those around her from NRPR’s team to their clients, media partners, industry, and communities. As a mentor, a teacher, and a mother, it fills her with inexplicable joy to see others succeed and blossom in their own right and in their own lanes. MAPPING THE CONSUMER’S DIGITAL EXPERIENCE Entrepreneurs must be keenly aware of their business’s digital discovery process in order to identify which specific points of contact and campaigns are attracting new customers. It’s no secret that more consumers are using digital mediums to find brands or businesses that match their needs, so tightening up that approach and staying in tune with the brand’s digital experience is crucial. Nicole further added that “If you can clearly map out the full digital consumer journey, you’ll be able to track, monitor, and act upon the traffic on each of your channels. From there, you can strategize how to better capture new clients and build your funnel around those inflection points, whether through referrals, social media, SEO, or earned media.” 32 | Entrepreneur One | March’24

33. Managing people is hard, but it's something many arborists will need to do if they set up their own businesses. The owner of Divami core services has some insightful thoughts on UX Strategy, UX & UI Design, User Research, Development services”. and Design-led D E S I G N L A B S ABSTRACT Jawaharlal Nehru Quotes: "You can tell the condition of a nation by looking at the status of its women."An increasing number of startups and new businesses have been founded in India over the last decade, the majority of them by men. While many Indian women have a lot more skills and entrepreneurial ambitions, it is often more difficult for them to succeed because of society and lack of support. Female entrepreneurship is gaining attention and importance in light of the evidence regarding new business creation for economic growth and development. Women are one of the most relevant untapped resources if you talk about entrepreneurship. DIVAMI DESIGN LABS has set innovative footprints in India regarding women entrepreneurs. In this article, an attempt has been made to give the complete journey and challenges related to DIVAMI DESIGN LABS - a women's entrepreneurship that can help you boost your confidence to do something in life. ABOUT DIVAMI DESIGN LABS Prathima Inolu, Chief Designer and Executive Director of Divami Design Labs. Her role is to lead UI/UX Design Development agency to work at the juxtaposition of clients and their teams to ensure a seamless product that caters to end-user requirements and aligns with business objectives. Prathima Inolu and Design-led Chief Designer and Executive Director Divami Design Labs Divami's core service offerings are UX Strategy, UX & UI Design, User Research, and Design-led Development services for B2B SaaS platforms, Technology Software products, Enterprise Digital Transformation Projects, eCommerce marketplaces, and Consumer Applications. They have worked with some of the biggest names in the tech and SaaS industry, including Google, HCL, Collins Aerospace, DarwinBox, and so on. LEADING FROM THE TOP “ Women entrepreneurs are often underestimated, but they have a lot to offer. They are usually better at multitasking, networking, and taking risks. they tend to be less risky, more efficient, and better at delegating tasks. These qualities can lead to a successful business. RightData, Zenoti, March’24 | Entrepreneur One | 33

34. Chief Designer and Executive Director, Divami Design Labs REGARDING SERVICES & DETERMINATIVE DECISIONS BY DIVAMI LABS MAKE-OR-BREAK MOMENTS Prathima Inolu has always been surrounded by people who inspired and motivated her to live life to the fullest and thus, she developed a "never give up" attitude. After completing her master's in the States, She started as a QA Engineer and then moved to the role of SR. Divami Design Labs is on a mission to help people achieve and accelerate success by Designing Growth through their Design Strategy, UX/UI Design, and Design- led Development. Unlike others, they work with a user- first approach. With empathy as their core tenet, they go deeper to understand the problem statement that a client is trying to solve and offer solutions that cater to that. This deeper understanding helps curate AHA moments by saving users time/money or convenience and ensuring the habit of using the product is inoculated above anything else. Software Engineer at Synopsys. However, Prathima Inolu considers Divami Design Labs to be the defining force in her career. The make-or-break moment happened at least a decade ago when she decided to quit a well-rounded tech career and take the plunge toward Entrepreneurship. INDUSTRIAL MANIA Divami lab’s number one priority is to build a high- performing team and that means solving their challenges to enable them, facilitating interactions, and tearing down silos by building trust and nurturing relationships with the ecosystem's clients, employees, and other stakeholders. The essential leadership style stands firm on the pillars of effective delegation and communication while fostering leadership at every level of the organization. New trends in the UI/UX space are constantly evolving and include a wide range of design elements and features aimed at making the user experience more engaging and intuitive. One of the latest trends in the use of micro- interactions is small interactions within a website or app, such as a button changing color when clicked or a pop-up message appearing. Another trend is motion design, becoming increasingly crucial in UI/UX, as it can guide users through an app or website and provide visual feedback on interactions. 34 | Entrepreneur One | March’24

35. Voice interfaces are also becoming more popular; with the increasing popularity of voice assistants like Alexa and Google Home, voice interfaces are becoming more common in UI/UX design, which allows users to interact with devices using natural language. The dark mode is a design trend involving a dark background and light text, which can be easier on the eyes in low-light environments and save battery life on mobile devices. COUNSEL TO THE READERS Being a problem-solver requires a change in attitude first. A problem-solving attitude is characterized proactive, curious, and persistent. It involves taking ownership of a problem and being willing to try to find a solution. This means being open to new ideas and perspectives, being willing to experiment and take risks, and not giving up when faced with obstacles. Additionally, it also involves being able to think critically and creatively and being able to apply different problem-solving techniques and tools. In short, a problem-solver is willing to change their perspective and be flexible and persistent solutions. by being Personalization is becoming more prevalent in UI/UX design, as it allows for a more tailored user experience by tailoring the content and layout to the individual user's preferences. Virtual and augmented reality is becoming increasingly popular in UI/UX design, as it allows for a more immersive user experience and can be used for product visualization, training, and gaming. Additionally, accessibility is becoming more and more critical for UI/UX designers, making sure that their designs are accessible for people with disabilities and also older people. in finding MECHANIZATION AND ITS IMPACT The world of Design is fast-moving - ever-changing! People have seen many new concepts getting introduced in the last few years. General awareness of UX & Design has increased in every industry. Everybody wants to get their product's UX right. At the same time, users' time is precious, and the see-through changes in how they consume information. Personalized, Conversational, Simple & Time efficient Designs are preferred the most. Mobile First & Responsive designs made a massive difference in Design thinking a few years ago; this continued to introduce adaptive design patterns, mainly focussing on limiting the features to usage patterns on respective devices. W O M E N We can do it. Optimism vision. Motivation for others. Excellent entrepreneur. Nowhere but up. HOW WE CHEER UP EMPLOYEES? It is a grim reality that women are generally expected to manage an enormous amount of invisible labour—taking responsibility for their families while managing their careers. Also, the havoc caused by COVID-19 has laid immense pressure on every working woman. The situation is challenging as the women are ideally expected to "Juggle it all," while sometimes their work takes a back seat. To emerge from this, women need support. And, from what she can say from her own experience and what she has heard in her network is, “women are carrying it off well even during these challenging times”. March’24 | Entrepreneur One | 35

36. POWER-UPyour 10 Health Tips for Women in Business HUSTLE Written by: Rinky Yadav | Entrepreneur One Running a business is a marathon, not a sprint. But between meetings, deadlines, and the never-ending to- do list, it's easy to leave your health on the back burner. Here are 10 tips for women in business to prioritize their well-being and become the unstoppable force their ventures deserve: FUEL YOUR BODY RIGHT MOVE IT MOVE IT BREAKFAST IS THE BOSS Don't skip the most important meal! Pack a quick protein and fiber-rich breakfast to keep your energy levels steady through the morning. THE POWER OF BREAKS Don't get glued to your chair! Get up, stretch, or take a short walk every hour to boost circulation and energy levels. SNACK SMART Ditch the vending machine. Stash healthy snacks like nuts, fruits, or yogurt at your desk to avoid unhealthy cravings. STAIRWAY TO SUCCESS Skip the elevator whenever possible. Taking the stairs is a simple way to sneak in some extra movement. HYDRATION HERO Keep a reusable water bottle by your side and sip throughout the day. Being well-hydrated improves focus and combats fatigue. FITNESS ON THE FLY Can't carve out a large chunk of time? Short bursts of exercise, like a 15-minute bodyweight workout, can make a big difference. 36 | Entrepreneur One | March’24

37. MIND YOUR MENTAL WELL-BEING TAME THE STRESS DRAGON Practice stress-management techniques like deep breathing or meditation. A calm mind leads to clearer thinking and better decision- SISTERHOOD IS STRONG Build a support network of fellow businesswomen. Share experiences, celebrate wins, and lean on each other during challenging times. making. POWER DOWN TO POWER UP Set boundaries and disconnect after work. A good night's sleep is crucial for cognitive function and overall DON'T BE AFRAID TO DELEGATE You don't have to do it all yourself! Delegate tasks to free up time for self-care and prevent burnout. health. Remember, a healthy you equals a thriving business! By incorporating these tips into your daily routine, you can ensure you have the energy, focus, and resilience to take your venture to the next level. Bonus Tip Schedule regular check- ups with your doctor to stay on top of your health. SoLadies prioritize your well-being watch yourSuccess & soar! March’24 | Entrepreneur One | 37

38. A DESIGN-FOCUSED COMPANY THAT CREATES SOLUTIONS FOR PEOPLE REGARDING SYSTEM HOLDINGS System Holdings is a design-focused company that creates solutions for people. The company home in on the problems and barriers that prevent individuals from moving to the next level and leverages cutting-edge and emerging technologies such as AI and NLP to create solutions. Every element of the company's approach is centered around making people's lives easier, whether it relates to functionality, ease of implementation, or cost-effectiveness. As a result, the company helps businesses of all sizes to boost agility and save money. For example, Xpert Technologies is streamlining financial and business management processes for SMEs across the UK, while award-winning Salhan Accountants is renowned for technological innovation and exceptional customer service. Dr. Anjulika Salhan, CEO VITAL PERSON As a fintech entrepreneur and two-time English Women's Award winner, Dr. Anjulika Salhan has over 25 years of experience in leveraging technology to solve complex problems across diverse sectors. Her expertise in mathematics, computer science, and engineering has enabled her to bring innovative ideas and products to market swiftly and profitably. System Holdings Company is an innovative financial technology specialist that creates technology and provides financial services for small and medium enterprises. The company's mission is to make it easy for SMEs to leverage the best fintech solutions cost-effectively, thereby helping them become more efficient and sustainable. During her tenure at Malvern Panalytical, a Spectris Company, she led the development of technology for high- tech instruments using laser technology, ultrasound, and enhanced digital imaging. She was also instrumental in creating technology for detecting oil bubbles in the sea with Schlumberger, and in developing a mathematical model for oil well cement with Rugby Cement. System Holdings is a people-centric company that prioritizes the well-being of its customers, staff, and suppliers. The company's approach is inclusive, and it believes that great fintech should be accessible to everyone, regardless of their background or financial situation. System Holding's goal is to provide high-quality and affordable financial technology solutions that meet the needs of its customers and help them achieve their goals. Currently, as the managing director of System Holdings, Salhan Accountants, and Xpert Technologies, she is committed to using emerging technologies to help businesses become more agile and efficient. At Salhan Accountants, she has enhanced their processes and client services by leveraging technology, Technologies, she is revolutionizing business processes for SMEs across the UK. and at Xpert 38 | Entrepreneur One | March’24

39. GOALS AND FUTURE ENDEAVOURS OF SYSTEM HOLDINGS The main business goal of Xpert Technologies is to democratize technology, making it accessible and affordable for businesses of all sizes. The company is committed to providing top-quality software and advice without putting customers under financial strain. Xpert Technologies has gained recognition for offering software licenses along with accountancy services to SMEs. The company aims to expand its client base and increase the use of automation in service delivery in 2023. With a focus on the seamless integration of technology, Xpert Technologies is dedicated to making technology more accessible and affordable for businesses of all sizes. HOW SYSTEM HOLDINGS ENCOURAGE THEIR EMPLOYEES? To encourage people working in their organization, it is important to provide them with support and training to complete their work effectively. This includes assisting them with training to complete work and also assessing their skills such as their agility, team player, adaptability, ability to adapt to changing technologies, and how well they care for customers' requests. Additionally, it is important to set clear expectations and goals, provide opportunities for feedback, recognize and reward their achievements, provide opportunities for growth, create a positive work environment, and foster a positive work culture. By doing so, organizations can help their employees feel empowered and motivated to succeed. ASSOCIATED COMPANIES Xpert Technologies is dedicated to solving the problem of expensive software licenses for small and medium-sized enterprises (SMEs). The company's mission is to bring the best innovation and automation to SMEs, enabling them to streamline processes and increase business agility without breaking the bank. CHALLENGES FACED BY THE COMPANY As the primary leader of System Holdings, Dr Salhan has encountered significant challenges in serving the SME market, especially micro-businesses. These businesses often face enormous challenges due to their limited resources and lack of knowledge about available services. To address this, the individual made it a priority to provide comprehensive solutions and support to their clients. One successful example is a market trader they supported from the beginning. Through their services and guidance, the trader expanded their business and now sells 60,000 lines worldwide through eBay and Amazon. Xpert Technologies has developed its solutions in partnership with Salhan Accountants, the award-winning accountancy practice. The suite of solutions includes invoicing, reporting, analytics, leave management, and more, and is completely free to Salhan clients. This means that SMEs can work more efficiently, gain easy access to useful features and analytics, and save money at the same time. With Xpert Technologies, SMEs can benefit from innovative technology without the burden of expensive licensing fees. Dr Salhan’s aim has always been to offer a full solution for small businesses, guiding them through the process and providing essential tools and software. The biggest challenge they faced was helping micro-businesses understand their needs and providing them with the right solutions. This led to the inception of Xpert Technologies, where the individual could handhold clients and offer cloud-based accounting, HR, and invoice processing software free of cost. Analytics was another challenge, as it is often seen as a service only for large businesses with dedicated teams. Xpert Technologies is a team of experts dedicated to helping small and medium-sized enterprises (SMEs) manage their finances effectively. The company provides a range of solutions, from payroll and account management to bookkeeping, budgeting, and VAT compliance. Xpert Technologies understands the unique needs of SMEs and is committed to providing tailored solutions that meet their specific requirements. To overcome this, Dr Salhan devised a system that automated analytics using APIs and cloud-based technology, enabling them to provide analytics at no cost, effortlessly to thousands of clients on a regular basis. By providing comprehensive solutions and support to micro-businesses, the individual has helped them overcome significant challenges and expand their businesses. This demonstrates their commitment to empowering businesses of all sizes and providing them with the tools and resources they need to succeed. As a Salhan client, Xpert Technologies offers its clients access to its Xpert Technologies software suite, completely free. The suite encompasses a range of solutions, including invoicing, reporting, analytics, leave management and more. This means that SMEs can streamline their processes, increase their business agility, and save money on software licensing fees. One of the key differentiators of Xpert Technologies with Salhan Accountants is that they are is not just an accountancy practice or just a technology company, but they are a fintech company. The company is constantly innovating and striving to provide the latest technology solutions to its clients. This means that SMEs can benefit from the latest technology advancements, all while saving money on software costs. ADVICE TO THE READERS Dr. Anjulika Salhan stated “It is crucial to follow our passions and work hard to achieve our goals. By doing so, we can bring our ideas to life and make a meaningful impact on our lives and the lives of others. It is important to stay motivated and focused on our objectives, even when faced with challenges and obstacles. With determination and perseverance, we can overcome any obstacle and achieve our desired outcomes. Following our passions also allows us to bring our unique perspectives and ideas to the table, leading to innovation and progress. When we work hard to actualize our passions, we are more likely to be successful and fulfilled in our careers and personal lives. So, it is important to stay true to ourselves and pursue our passions with vigor and determination”. March’24 | Entrepreneur One | 39

40. AMPLIFY: REVOLUTIONIZING DIGITAL MARKETING AND DESIGN THROUGH HUMAN-CENTRIC APPROACH Today, we have the pleasure of speaking with Avlokita Dayal, Director and Co-Founder of Amplify, a boutique creative agency specializing in Digital Marketing and Design. Avlokita and her team are dedicated to delivering exceptional results by leveraging their expertise and understanding of human behavior. Let's delve into the interview to learn more about Amplify and their unique approach to the industry. Q. Can you please tell us in brief about Amplify? Avlokita: Amplify is a boutique creative agency that focuses on Digital Marketing and Design. We firmly believe that an agency is only as good as its people, which is why we strive to hire the brightest, most talented, and most inspired professionals. Our goal is to ensure that our client's brands receive exactly what they're looking for from people they genuinely enjoy working with. We take pride in creating work that deeply impacts people's lives by enriching their experiences through a profound understanding of human behavior. Our ultimate aim is to perfectly match our client's brand requirements with a comprehensive understanding of their target audience, allowing us to create memorable and meaningful work. Q. Tell us about the key person? What is her role and responsibility in the company? Avlokita: At Amplify, our key person is Adhish, who is my business partner, co-founder, and creative director. Together, we form a dynamic team. While Adhish oversees the creative side of the agency, I handle the digital aspects, including strategy, hiring, and business development. It's a collaborative effort, and we work together to ensure that our clients receive the best possible service. Q. Who all are your clients? Avlokita: We are fortunate to have worked with a diverse range of clients. Some of our esteemed clients include ITC Hotels, Kings Punjab, Network18, Acro Paints, Nolte India, DLF Emporio, The Chanakya, SpiceJet, Shangri-La New Delhi, Indian Accent, The Leela, Dettol (Reckitt Benckiser), Dainik Jagran, Swachh Bharat, Germany Tourism, and Organ India, among others. Avlokita Dayal Co-Founder &  CMO,  Amplify 40 | Entrepreneur One | March’24

41. Q. How are you different from people working in a similar domain? Q. What are you looking forward to accomplishing most in 2023? Avlokita: What sets us apart from others in the industry is our commitment to keeping it real and managing expectations when working with brands. Digital marketing has its pros and cons, and we ensure that everyone we work with is well aware of these factors. By doing so, we can leverage digital platforms to their maximum potential and achieve the results we set out to accomplish. Drawing upon my background in psychology, I prioritize understanding consumer behavior and creating strategies that resonate with a brand's target audience rather than catering solely to their internal teams. It's crucial to remember that our marketing efforts are for our customers, not ourselves. Avlokita: In 2023, our primary focus is on getting luxury brick-and-mortar brands back in the game. We aim to provide them with the confidence to run larger campaigns and effectively engage with their audiences once again. By leveraging our expertise and understanding of consumer behavior, we want to help these brands regain their market presence and achieve their objectives. Q. What are the new trends you see in the industry today? Avlokita: In the digital marketing industry, we are witnessing several new trends. Insightful paid promotions have become prevalent paired with brands opting for more qualified and accomplished influencers that truly connect with their industry to promote them. Additionally, content is shifting toward motion and video formats. Brands that want to captivate their audiences need to allocate budgets to regularly create engaging video content, which is a field we excel in, as my business partner & co-founder Adhish Duggal specials in this. It is truly the best way to connect with your customers so they choose your brand over the competition. Q. How and why it is important to map your digital customer experience journey? Avlokita: Mapping the digital customer experience journey is of paramount importance. However, before doing so, it is essential to understand the brand's digital objectives and align them with customer expectations. Today's customers are more informed, have greater exposure, and expect a lot from brands, especially considering the myriad of options available across industries. Therefore, it is crucial to first understand your brand, its target audience, and objectives, and then determine how these factors will influence the consumer's journey when interacting with your brand online. Q. What challenges do you have to overcome to get here today? Avlokita: The biggest challenge we face is being honest with brands, which can come at a certain cost. However, we firmly believe in being upfront and achieving success together rather than saying what a client wants to hear to secure the account, only to fall short of expectations or compromise on quality soon after. This practice has allowed us to have clients for 6 years while the company 7 years old. We are dedicated to producing quality work and being personally involved every step of the way to leverage digital platforms as best possible keeping a brands objectives in mind. We value brands that appreciate and see the value in this collaborative approach. At Amplify, we work with brands, not for them. We amplify their expertise and get them the results they seek. Q. What is the goal of your company, and how are you planning to achieve it? Avlokita: Our primary goal at Amplify is to be a boutique agency that prioritizes quality control. We believe that this can only be achieved by working with the best professionals who excel in their dedicated tasks. Our goal is to always be a 30-people, 30-brand agency that consistently produces the best creative & digital work in the industry. We want to reach a point where brands aspire to be on our client roster, recognizing the value and excellence we bring to their marketing efforts. Q. What does success look like to you? Q. What were the challenges faced by the company during the pandemic? And how did you overcome them? Avlokita: Success, for me, entails producing quality work and fostering a strong and happy team. It’s about maintaining a healthy work-life balance for myself and every person in my organization. Striking that balance and achieving excellence in our work is what truly defines success for Amplify. Avlokita: Like many businesses, we faced challenges during the pandemic. Since we primarily work in the luxury segment, most of our clients had to shut down or experienced limited footfall even after reopening. We had to rework our strategies not only for them but also for ourselves. However, we also had the opportunity to assist new brands that emerged during the pandemic. We helped them set up their business strategies and marketing approaches to effectively reach their target audiences. Q. As a leader of your organization, what important decision you make for the company? Avlokita: As one of the leaders in the organization, I make most of the operational decisions. My business partner oversees the creative and tech side of the company and I handle various aspects, including hiring, pitches, strategies, content planning, approvals, and advertising strategies. I have an amazing team supporting me, but it's crucial for me to be personally involved to ensure the success and growth of every individual and in turn the company. Q. How are new immersive technologies making a positive impact on enterprises? And what new technologies are you using in your organization? Avlokita: At Amplify, we utilize various software tools to enhance creativity and innovation in our design work, with AI leading the way. Additionally, we leverage VR & various installation to execute integrated online-offline campaigns, driving offline footfall to our client's digital platforms. These immersive technologies have had a positive impact on enterprises, enabling us to deliver compelling experiences and achieve our client's goals effectively. Q. How do you encourage people working in your organization? Avlokita: At Amplify, we encourage our employees to be independent and provide dedicated training to help them grow. If they meet our quality standards and prove to be reliable and accountable for themselves and the work, we empower them to excel on their own. Additionally, we provide incentives to team members who bring in business, keeping them motivated. When selecting team members, we look beyond just technical experience and focus on what each person brings to the company to help it grow as the industry we are in is constantly evolving and we need to keep up to stay ahead. March’24 | Entrepreneur One | 41

42. VIJAYA DIAGNOSTIC CENTRE - A DELIGHTED JOURNEY TOWARDS GOOD HEALTH A study related to the organization should contain an analysis of its financial performance, market position, and competition, customer satisfaction and loyalty, operational efficiency and effectiveness, employee satisfaction and turnover, legal and regulatory compliance, and social and environmental impact. REGARDING ORGANISATION Vijaya Diagnostic Centre is one of the well-established players in the diagnostic industry in South India. They have a clear focus on providing inclusive diagnostic services, the organization executes over 140 centers in 20 cities across the country. They are known for their vital service skills for delivery. Vijaya Diagnostic Centre is one of the impactful technologies and is staffed by a team of over 2500 skilled professionals, which includes some of the best radiologists, pathologists, and healthcare experts in the country. The company was established in the year 1981 by Dr. S. Surendranath Reddy, who is considered the backbone of diagnostic services in a single location. The first center was established in Himayat Nagar and it offers a wide range of tests in pathology and radiology. In the long run, Vijaya Diagnostic Centre has amplified its services and has become one of the largest players in the industry. BACKBONE OF THE COMPANY Taking over the baton from Dr. S Surendranath Reddy, Ms. Suprita Reddy who now holds office as the CEO & Managing Director of the company is the face of the organization and heads operations and general conduct of business. Having formally joined the company in 2002, she was instrumental in growing the company’s span of reach from 6 centers in 2002 to a staggering 140+ centers spread across 20 cities today. The company today has a yearly turnover of FY23 Annual Revenue of 459.2 Crs with a Net Profit of 84.6 Crs and FY24 Q1 Revenue is 121 Cr with a Net profit of 26 Crs. The expert workforce comprises a skilled and experienced team of over 2500+ professionals consisting of the country’s top radiologists, pathologists, and healthcare professionals. MS. SUPRITA REDDY CEO & Managing Director 42 | Entrepreneur One | March’24

43. With its innovative approach and commitment to customer satisfaction, Vijaya is poised to continue its success in the future. ABOUT PATRON Vijaya is one of the leading B2C integrated diagnostic chains across India with a high brand recall. They are trusted due to their commitment to customer delight and have an enormous presence in the public and private sectors. They are licensed with over 1000 public and private companies, corporates, banks, and institutions. Some of their notable public sector clients include CGHS, ECHS, SBI, RBI, NABARD, SIDBI, HPCL, IOC, and Electronic Corporation of India. They also have a strong presence in the corporate/private sector, with clients such as ADP Private Limited, Aurobindo Pharma, Biocon, Broadridge, Coromandel International, Deloitte, Dr.Reddys, East Man Chemical, GMR Group, Hyundai Motors, Infosys, L&T Metro, MSN Labs, My Home Industries, Pfizer Healthcare, Powergrid, Punjab National Bank, TCS, The Sirpur Paper Mills, V-Guard industries & Vodafone Idea. DIGITAL CUSTOMER EXPERIENCE JOURNEY Vijaya Diagnostics recognizes the impact of technological advancements on the customer experience. As a result, the company is committed to mapping customer behaviors to align its services with their needs, gather insights for improvement, optimize customer ultimately deliver a comprehensive and fulfilling experience at all times. touchpoints, and In its quest for complete digitization, Vijaya has successfully launched a user-friendly mobile app for radiology and pathology investigations. This innovative app provides a seamless and enhanced patient experience, setting the company apart in the diagnostic industry. Furthermore, Vijaya is proud to announce the successful rollout of a fully functional e-commerce website, which enhances the company's online presence and customer experience. Vijaya Diagnostics is known for its proficiency in assembling specialized diagnostic investigations and examinations, and they have a huge network of healthcare partners. They pass on the benefit of their volume-based pricing to their partners, offering affordable pricing for these specialized tests. WHAT MAKES VIJAYA DIAGNOSTIC CENTRE’S SKILLS AND EXPERIENCE STAND OUT? Vijaya has been at the forefront of introducing advanced technologies and sophisticated equipment in the diagnostic space since its inception. The company's unique business idea of providing integrated diagnostic services all under one roof was a novel and unaddressed concept in the 1980s, and it continues to differentiate Vijaya from its competitors even today. AMBITION OF VIJAYA DIAGNOSTIC The main goal of Vijaya Diagnostic is to meet with a balance between quality, reliability, accuracy, and affordability, while always prioritizing the needs of the customer to enhance their overall experience. To achieve this goal the organization invested in advanced technology, sophisticated equipment, and the best available talent and skills in the diagnostic field. This allows the company to expand their reach and move closer to their customers while ensuring that it provides the same high- quality services across all locations. Vijaya's customer-centric approach has driven the company to focus on convenience and easier access. The company majestic a hub and spoke model, which was different from other players in the diagnostic space, by making every spoke resourcefulness apart from being a feeding source to hub centers. This idea ensured that customers could lay hands on services with ease and convenience. The organization’s resolution to expand into tier 2 and tier 3 cities and untapped markets is a smart move, as it allows them to provide more people with access to diagnostic services, even in areas where services are previously unavailable. Additionally, it's important to maintain the same level of quality, sustainability, and capability to perform a wide range of tests in all locations. Vijaya is focused on providing extensive diagnostic services to its customers, and the company has built a reputation for being a leader in the diagnostic space. 43

44. CHALLENGES FACED DURING COVID Vijaya Diagnostic has gone through a tough-challenging period but has emerged stronger and more resilient as a result. It's great that they had strong processes in place for business conduct, which helped their organization navigate the pandemic and maintain its reputation as a provider of high-quality healthcare services. TRENDS IN INDUSTRY The rapid advancement of technology has changed the way customers interact with businesses. Today's customers have a bunch of options available to them at their fingertips, making them the real kings of the market. To keep up with this changing landscape, Vijaya Diagnostics has taken significant steps towards introducing a mobile app and e-commerce website to enhance the customer experience and streamline our processes. complete digitization by It's also impressive that Vijaya Diagnostic Lab was one of the first to be approved by the government for conducting screening tests, and that has successfully taken on the responsibility of publishing error-free results on the state government's portal. This demonstrates their commitment to providing accurate and reliable information to the public during a critical time. In addition to this, the organization is constantly working on optimizing every touchpoint in the customer journey through digital mapping. This helps them to offer a wholesome customer experience at all times. Furthermore, with the growing preference for convenience and faster reach to service delivery, Vijaya Diagnostics is expanding rapidly to bring their trustworthy services closer to their customers. The main aim is to be as close as possible to the customers, setting them apart from the competitors in the diagnostic space. IMMERSIVE TECHNOLOGIES AND ITS IMPACT Vijaya is always at the forefront of introducing cutting-edge technology and advanced equipment to revolutionize the diagnostic industry. The organization believes that by staying ahead of the curve in terms of technology advancements, they can offer their customers the best possible experience. The pandemic has brought about significant changes in the diagnostic industry, with many unorganized players entering the market. However, as the effects of the pandemic subside, customers are increasingly shifting their focus towards trusted, organized service providers like Vijaya, which has over 4 decades of expertise in the sector. The area where Vijaya Diagnostics is heavily investing is in the field of AI, which has taken the world by storm. By using algorithms on historical disease trends and health information, They are able to provide more accurate, reliable, and specific diagnoses for rare disease types, which helps organizations deliver faster and more effective treatment. With the dedication and commitment to accuracy and quality, the company is well-positioned to stay ahead of the competition and continue to provide their customers with the best possible service. In addition to AI, the company is constantly innovating and adopting the right technology to optimize their processes and improve the overall customer experience. Recently, they have implemented a comprehensive LIMS that has enabled them to streamline operations and enhance efficiency across their vast network of centers. Vijaya Diagnostics has also introduced a robust and easy-to-use mobile app for radiology and pathology investigations, as well as a fully functional e-commerce website, which has been well received by their customers. DIFFICULTIES ENCOUNTERED BY VIJAYA DIAGNOSTICS TO ACHIEVE THIS POINT The path to growth and success is often fraught with challenges that must be met and overcome. A willingness to adapt and adopt new approaches is essential for growth and success. For the owner, taking over the family business from his father was a daunting task that required a great deal of confidence and the acceptance of the team. However, with a readiness for change and a commitment to effective leadership, she was able to overcome these challenges and build a strong, cohesive team that has been with him since the inception of the business. Another significant challenge the organization faced was the need to completely overhaul their business model to the hub and spoke approach. Despite initial resistance from the team, Vijaya Diagnostic was able to successfully implement this change by leveraging positive persuasion and motivation. This new approach allowed the organization to streamline their operations and improve efficiency and ultimately set it apart from the competitors in the diagnostic space. The organization is more dedicated to using the latest technology to provide our customers with the best possible service. 44 | Entrepreneur One | March’24

45. WHAT DOES SUCCESS LOOK TO THEM? At Vijaya Diagnostics, success is mainly focused and is defined by the trust that the customers have placed in them for many years. As they continue to grow and approach business, the primary key is to focus on maintaining, keeping, and improving the quality of the services and reputation. HOW DOES VIJAYA DIAGNOSTIC ENCOURAGE EMPLOYEES? The spokesperson stated that “ the approach has to be taken for choosing and interacting face to face with the team is commendable. Mainly focusing on the personality, zeal, and work ethic of employees is a much more effective way of building and growing a successful team than solely relying on educational qualifications or institutional reputation. Vijaya Diagnostics are very proud to offer comprehensive diagnostic services within the same enclosure which sets them apart from other players in the market. Additionally, they have consistently demonstrated the highest growth rate compared to other players in the diagnostic space. The dedication to creating a family-like environment where all employees are treated equally, approachable, and valued is also a great way to foster a positive work atmosphere and guarantee that everyone feels heard, valued, and respected. The organization's commitment to quality is evident in the extensive training and certification programs that provides for their team members. The organization strives to ensure that their team is occupied with the latest knowledge and skills to provide the highest level of service to their customers. Providing certain facilities like -medical benefits, job security, and health insurance, are some ways to show that the company cares about their employees' well-being and financial security. These types of benefits are not only important for employees' physical and mental health, but they also help to motivate and retain top talent”. Vijay Diagnostics also understands the importance of staying ahead of the curve in terms of technology and innovation. This is why they are constantly investing in new equipment and software to improve their services and provide their customers with the best possible experience. STRATEGIES FOR THE COMPANY’S GROWTH The CEO of the company has always emphasized the importance of continuous improvement and making progress toward better customer experiences. To achieve this result, Vijaya Diagnostics has taken several conscious and informed steps. IMPORTANT DECISIONS TOOK BY THE COMPANY As the CEO of a leading diagnostic services provider, the spokesperson understands the importance of making strategic decisions that drive success and growth. One of the key decisions She made was to prioritize continuous improvement, not only for herself but also for her entire team. She trusts that if anyone wants to be successful, they must always be looking for ways to do things better and more efficiently. Firstly, they have made a customer-centric approach a priority by keeping a close ear to the ground and tailoring their service offerings accordingly. The organization has also adopted a data-driven approach to decision-making, which helps them to make informed choices about expanding their business. To enhance the actual speed and efficiency, the organization has decided to expand both organically and inorganically. They have also concentrated on expanding to tier 2 and tier 3 cities, along with parallel expansion in developed metros. To achieve this, She has implemented several modifications, consisting of having processing units in every center, moving to a hub and spoke model, and adopting new technology and processes to enhance the client's experience and streamline operations. These major decisions were not easy, but they were very important to post their company as a leader in the healthcare industry. Vijaya Diagnostics has conducted market research and analysis to select the best locations for expansion, based on market trends and customer needs. Their hub-and-spoke model has been implemented differently, with each spoke becoming a service-offering facility as well as a feeding source for hubs. In response to these modifications, She mainly focused on prioritizing client's needs and preferences, which helped them create more effective service offerings and expand the company's business. By adopting a customer-centric approach, Vijaya Diagnostics was able to build a strong reputation and establish itself as a trusted provider of quality diagnostic services. By adopting these strategies, the organization aims to become a leader in their industry and provide consistent, high-quality customer experiences. March’24 | Entrepreneur One | 45

46. FUTURE ENDEAVOURS In the near future, the company will focus on organic growth. However, if they find a potential partner whose ideology, ethics, and business operations align with Vijaya Diagnostics, they may consider adding an inorganic growth mode. Their expansion strategy will involve consolidating the presence in core geographies and then expanding into tier 2 and tier 3 cities. They will also look for new opportunities to expand into untapped areas. ADVICE TO THE READERS The path to success is to have an aim and goal in life and the grit and determination to work towards achieving it, no matter how hard the road is or how many challenges one might have to encounter and overcome in the process. But nobody should stop believing that a never-say-die attitude towards life and the boldness to step out of one's comfort zone is crucial for success. Additionally, think about “humility is the most important virtue and that it should be coupled with dedication, hard work, and a burning zeal to make things happen”. 46 | Entrepreneur One | March’24

47. PRESS RELEASE IIT ROORKEE COGNIZANCE The Annual Technical Fest of IIT Roorkee COGNIZANCE Quantistico Scientia | 15th - 17th March, 2024 Cognizance 2024, IIT Roorkee's annual tech-fest, is set to be held from March 15th to 17th. As one of Asia's largest events of its kind, it has achieved remarkable recognition for showcasing talent and advancing careers in technology and society. This year's event is themed 'QUANTISTICO SCIENTIA', aiming to foster excellence among India's youth in various cutting-edge domains. Pro-nights add a celebratory element to Cognizance with an array of stand-up comedies, concerts, and entertainment shows. These events not only enrich the fest's atmosphere but also provide a platform for participants to unwind and enjoy. Cognizance stands out not just for its technological emphasis but also for its social consciousness. The tech-fest actively pursues social initiatives such as SAVE, focusing on environmental sustainability; FIFA, aimed at food provision; CARES, a Covid awareness and relief effort; and UTSE, a talent search in Uttarakhand. These efforts have garnered recognition from UNESCO and support from Indian institutions like the Ministry of Tribal Affairs and USERC, demonstrating the fest's commitment to enhancing societal wellbeing. The festival boasts over 20 workshops with a focus on innovative technology and business sectors. These are hosted by leading companies and aim to introduce emerging fields such as Artificial Intelligence, Machine Learning, App and Web Development, and Cybersecurity. Notable workshops will be conducted by industry giants such as Intel, IBM, Zoho, GeeksforGeeks, Techdefence, and Agrob, to name a few. The fest also presents a valuable opportunity for participants to delve into financial subjects with workshops on Blockchain and Stock Market by esteemed organizations such as Avalanche and the Bombay Stock Exchange (BSE). Inviting curious minds from colleges nationwide, Team Cognizance encourages participation in this prestigious event, promising an enriching experience with the potential to learn, innovate, and network in a thriving atmosphere of knowledge and technology. Numerous events across technical and non-technical categories are staged, where students can compete and present their prowess. Some highlight events offering substantial cash prizes totalling 50 lakhs INR include Arma, Flight Fury, Sky Maneuver, and Innovwave. Apart from these competitive events, departmental challenges organized in collaboration with IIT Roorkee's departments promise to test and recognize the expertise of India's brightest student minds. For those interested, registration is open, and the IIT Roorkee campus awaits your arrival for this compelling three-day tech festival. https://www.cognizance.org.in/

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