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Hospitality and Seasonality

Hospitality and Seasonality. Holli Howard, 2010. Hospitality/Tourism Industry. All of these industry segments share a common characteristic: All rely on providing a quality service experience to the guest.

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Hospitality and Seasonality

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  1. Hospitality and Seasonality Holli Howard, 2010

  2. Hospitality/Tourism Industry • All of these industry segments share a common characteristic: All rely on providing a quality service experience to the guest.

  3. Group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel Promote travel and vacations Tourism Industry

  4. Hospitality Industry • Group of businesses composed of establishments related to lodging and food-service management. • Examples include: catering companies, casinos, restaurants etc.

  5. Other Providers • Recreational facilities • Planning/meeting facilities • Sports/entertainment facilities

  6. Good vs. Service • Good-tangible • Service-intangible • Products can be goods or services. • Most products in H&T industry are services.

  7. Product Variables • Perishability-probability of a product ceasing to exist or becoming unusable within a limited amount of time • Ex. Hotel rooms that aren’t being rented for the night, fish at a restaurant that didn’t get ordered, rooms on a cruise ship that were not booked when cruise set sail

  8. Product Variables • Intangibility- a state of being abstract, as are things that can’t be touched. • Ex. Experiences guest receive • Changeability-a condition of being subject to change or alteration. • Ex. Guest isn’t pleased with room and chooses to switch

  9. Product Variables • Seasonality-concept that certain destinations appeal to travelers at certain times of the year, based on climate and geography. • “High season” is the most expensive season and the most desirable period because of holidays, vacations and weather.

  10. Seasonality • Cold-weather -destinations • Ski resorts • Warm-weather destinations • Beaches/water activities • National Parks • Foreign countries • Mountains • Competitive Market-all destinations must offer something for everyone throughout each season in order to be successful

  11. Review • Explain the segments of the hospitality and tourism industries. • Draw a venn diagram showing the differences between goods and services. • Identify 4 variables of hospitality and tourism products.

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