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Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether considered subjective or objective, while ignoring other perceivable information. William James (1890) wrote that "Attention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought.
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SushruthA COLLEGE OF NURSING Attitude Mr. Dipankar Maiti Nursing Tutor Sushrutha College of Nursing
characteristics (Knowledge)
Cont.. (Confirmed)
components CAB -according to Katz
Functions of attitude Katz suggests that attitudes perform the following 4 functions
Measurement of attitude Opinion Survey & Self-report methods Voluntary behavioral methods Public opinion polling -earlier : Galvanic skin response , pupillary reaction test -presently: electromyography recording from the major facial muscles(but still not established successfully) Attitude Scales -Thurstone attitude scale -Likert scale -Guttman’s Scalogram
Thurstone attitude scale Likert scale
Galvanic skin response electromyography recording from the major facial muscles
Effects of attitudes on meaningful Learning & retention List of correct attitudes for a successful & efficient nurse -Kempf & Averill