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Statistics Project Ideas.

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Statistics Project Ideas.

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  1. SEARCH ENGINE OPTIMIZATION (SEO) Statistics Project Ideas

  2. PRESENTATION OVERVIEW • Search Engine Basics • What is SEO? • Need of SEO • Page Ranking • How page Ranking Done • SEO Tools • Advantages and Disadvantages • Conclusion

  3. What is SEO? Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic in organic search results. This is done by increasing the visibility of a website or web page on a search engine without paying for it.​ * SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

  4. Need of SEO If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site.

  5. SEARCH ENGINE BASICS Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. ​ Some of the popular Search Engine are Google,Bing,Ask,Bing,Baidu,e.t.c

  6. Working of Search Engine A Search Engine operates is a three manner-: ​ Web Crawling Indexing Ranking and Serving Results

  7. Types of Search Engine Search Engine are categorised in two categories based on their result gathering- Crawler-Based Search Engines Human-Powered Directories

  8. How to Conduct Keyword Research Brainstorming Surveying Customers Applying Data from KW Research Tools Term Selection Performance Testing and Analytics

  9. Page Ranking The ranking is the basic criteria by which organic Search Engines index and then retrieve documents. ​ Page rank calculation tools Google Toolbar www.faganfinder.com/urlinfo/ www.alexa.com

  10. How page Ranking Done An organic search engine software spider is a piece of software that acts like an electronic librarian who cuts out the content pages of every book of library in the world sorts them into a extremely large master index. ​ The basic principal is that the index is made from the actual content of site.

  11. SEO TOOLS Google Analytics  Mozbar Ahrefs SEMrush

  12. Key Concepts Web site appears in the returned matches depends on 5 factors: -Which Keywords the user entered -Your web page Keyword Density for these keywords -Your web page Keyword Prominence (page location) for these keywords -Your Link Popularity – the number of other sites that link to you -Your link and keyword Relevancy ​

  13. ADVANTAGES OF SEO Perspective (Global / Regional) Targeted Traffic Increase Visibility High ROI (Return on Investment) Long term positioning Cost-effective Flexibility

  14. Conclusion Unique Content Link Friendly Formatting Avoid Black Hat SEO Content relevant keywords Market Awareness Unique HTML page title for everylanding page

  15. THANK YOU!

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