slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Marketing in an Altered Reality World PowerPoint Presentation
Download Presentation
Marketing in an Altered Reality World

Loading in 2 Seconds...

play fullscreen
1 / 29

Marketing in an Altered Reality World - PowerPoint PPT Presentation


  • 2 Views
  • Uploaded on

Virtual Reality and Augmented Reality have started to really dominate the discussion when we talk about how the internet will be used and presented to us in the near to distant future. Companies like Google, Apple, Facebook, Microsoft, HTC, and more, are dedicating an enormous amount of time and money into the future of Altered Realities. This presentation will detail not only the technology available today and coming tomorrow, but also provide examples of how companies are taking advantage of marketing through both VR & AR.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Marketing in an Altered Reality World


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    aqua gauntlet 2000

    Aqua Gauntlet (2000)

    #SEJThinktank

    @brentcsutoras

    sejthinktank

    #SEJThinktank

    @brentcsutoras

    your new eye tokyo underground app

    Your New

    Eye: Tokyo

    Underground

    App

    https://youtu.be/ANgLiyPW1yI

    ?t=1m35s

    #SEJThinktank

    @brentcsutoras

    cardboard vr

    Cardboard VR

    #SEJThinktank

    @brentcsutoras

    inmind vr

    InMind VR

    https://youtu.be/IRjpWpZlXA4?t=1m10s

    #SEJThinktank

    @brentcsutoras

    altered reality is

    Altered Reality is..

    Immersive – Users are less distracted

    Impactful – Richer emotion generating experiences

    Memorable – We remember more visually and when

    locations are involved.

    Unique – People are excited by the early technology

    Useful – The experience tends to provide more

    value

    #SEJThinktank

    @brentcsutoras

    altered reality industry is growing fast

    Altered Reality Industry is

    Growing Fast

    “..with revenues from virtual reality products (both hardware and

    software) projected to increase from 90 million U.S. dollars in 2014 to

    5.2 billion U.S. dollars in 2018. The number of active VR users is

    forecast to reach 171 million by 2018. According to recent forecasts,

    revenue from virtual reality head-mounted displays is expected to grow

    from 685 million U.S. dollars in 2015 to 3.89 billion U.S. dollars in

    2018.” ~ Statista

    #SEJThinktank

    @brentcsutoras

    altered reality industry is growing fast 1

    Altered Reality Industry is

    Growing Fast

    Digi-Capital believes that mobile AR could become the primary driver

    of a $108 billion VR/AR market by 2021, with AR taking the lion’s

    share of $83 billion and VR $25 billion.

    #SEJThinktank

    @brentcsutoras

    augmented reality vs virtual reality

    Augmented Reality VS

    Virtual Reality

    Augmented.com summarizes this nicely, stating that “Virtual

    Reality offers a digital recreation of a real life setting, while

    augmented reality delivers virtual elements as an overlay to the

    real world.”

    #SEJThinktank

    @brentcsutoras

    sejthinktank 1

    #SEJThinktank

    @brentcsutoras

    altered reality technologies

    Altered Reality Technologies

    Google Glass

    Magic Leap

    Oculus Rift

    PS4 VR

    HTC Hive

    HoloLens

    Cell Phone / Tablets

    #SEJThinktank

    @brentcsutoras

    how to use altered reality in marketing

    How To

    Use Altered

    Reality in

    Marketing

    #SEJThinktank

    @brentcsutoras

    altered reality technologies 1

    Altered

    Reality

    Technologies

    • Facebook / YouTube

    Supported

    • 360 Cameras are

    relatively cheap

    • Interesting Without VR

    #SEJThinktank

    @brentcsutoras

    sejthinktank 2

    #SEJThinktank

    @brentcsutoras

    sejthinktank 3

    #SEJThinktank

    @brentcsutoras

    https youtu be lrukpboedqg t 1m15s

    https://youtu.be/lrukPBOEdqg?t=1m15s

    #SEJThinktank

    @brentcsutoras

    https youtu be ajmekcjtul8 t 57s

    https://youtu.be/aJmEkcJtUL8?t=57s

    #SEJThinktank

    @brentcsutoras

    your own google cardboard

    Your Own

    Google

    Cardboard

    #SEJThinktank

    @brentcsutoras

    augmented reality apps

    Augmented Reality Apps

    #SEJThinktank

    @brentcsutoras

    https youtu be cmfh3aktctg t 40s

    https://youtu.be/CmFh3AkTCTg?t=40s

    #SEJThinktank

    @brentcsutoras

    https youtu be wkwlbwcks94 t 31s

    https://youtu.be/wKwLBWCKs94?t=31s

    #SEJThinktank

    @brentcsutoras

    https youtu be p q7ea c6x0 t 9s

    https://youtu.be/p_Q7eA-C6X0?t=9s

    #SEJThinktank

    @brentcsutoras

    https itunes apple com us app flow powered

    https://itunes.apple.com/us/app/flow-powered-by-

    amazon/id474664425?mt=8

    #SEJThinktank

    @brentcsutoras

    thinking about tomorrow

    Thinking About Tomorrow

    https://youtu.be/YJg02ivYzSs?t=1m20s

    #SEJThinktank

    @brentcsutoras

    resources

    Resources

    http://www.rm.is.ritsumei.ac.jp/~tamura/paper/tamura2_clc.pdf

    https://pdfs.semanticscholar.org/bba5/37fac3290f77cdb67f9d5f68111d0db12adc.pdf

    https://www.facebook.com/help/828417127257368

    https://support.google.com/youtube/answer/6178631?hl=en

    https://techcrunch.com/2017/01/11/the-reality-of-vrar-growth/

    #SEJThinktank

    @brentcsutoras