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Marketing in an Altered Reality World

Virtual Reality and Augmented Reality have started to really dominate the discussion when we talk about how the internet will be used and presented to us in the near to distant future. Companies like Google, Apple, Facebook, Microsoft, HTC, and more, are dedicating an enormous amount of time and money into the future of Altered Realities. This presentation will detail not only the technology available today and coming tomorrow, but also provide examples of how companies are taking advantage of marketing through both VR & AR.

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Marketing in an Altered Reality World

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  1. @brentcsutoras

  2. Aqua Gauntlet (2000) #SEJThinktank @brentcsutoras

  3. #SEJThinktank @brentcsutoras

  4. Your New Eye: Tokyo Underground App https://youtu.be/ANgLiyPW1yI ?t=1m35s #SEJThinktank @brentcsutoras

  5. Cardboard VR #SEJThinktank @brentcsutoras

  6. InMind VR https://youtu.be/IRjpWpZlXA4?t=1m10s #SEJThinktank @brentcsutoras

  7. Altered Reality is.. Immersive – Users are less distracted Impactful – Richer emotion generating experiences Memorable – We remember more visually and when locations are involved. Unique – People are excited by the early technology Useful – The experience tends to provide more value #SEJThinktank @brentcsutoras

  8. Altered Reality Industry is Growing Fast “..with revenues from virtual reality products (both hardware and software) projected to increase from 90 million U.S. dollars in 2014 to 5.2 billion U.S. dollars in 2018. The number of active VR users is forecast to reach 171 million by 2018. According to recent forecasts, revenue from virtual reality head-mounted displays is expected to grow from 685 million U.S. dollars in 2015 to 3.89 billion U.S. dollars in 2018.” ~ Statista #SEJThinktank @brentcsutoras

  9. Altered Reality Industry is Growing Fast Digi-Capital believes that mobile AR could become the primary driver of a $108 billion VR/AR market by 2021, with AR taking the lion’s share of $83 billion and VR $25 billion. #SEJThinktank @brentcsutoras

  10. Augmented Reality VS Virtual Reality Augmented.com summarizes this nicely, stating that “Virtual Reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.” #SEJThinktank @brentcsutoras

  11. #SEJThinktank @brentcsutoras

  12. Altered Reality Technologies Google Glass • Magic Leap • Oculus Rift • PS4 VR • HTC Hive • HoloLens • Cell Phone / Tablets • #SEJThinktank @brentcsutoras

  13. How To Use Altered Reality in Marketing #SEJThinktank @brentcsutoras

  14. Altered Reality Technologies • Facebook / YouTube Supported • 360 Cameras are relatively cheap • Interesting Without VR #SEJThinktank @brentcsutoras

  15. #SEJThinktank @brentcsutoras

  16. https://www.facebook.com/StarWars/videos/1030579940326940/ #SEJThinktank @brentcsutoras

  17. #SEJThinktank @brentcsutoras

  18. https://youtu.be/lrukPBOEdqg?t=1m15s #SEJThinktank @brentcsutoras

  19. https://www.youtube.com/watch?v=59J8JrqD5yE #SEJThinktank @brentcsutoras

  20. https://youtu.be/aJmEkcJtUL8?t=57s #SEJThinktank @brentcsutoras

  21. Your Own Google Cardboard #SEJThinktank @brentcsutoras

  22. Augmented Reality Apps #SEJThinktank @brentcsutoras

  23. https://youtu.be/CmFh3AkTCTg?t=40s #SEJThinktank @brentcsutoras

  24. https://youtu.be/wKwLBWCKs94?t=31s #SEJThinktank @brentcsutoras

  25. https://youtu.be/p_Q7eA-C6X0?t=9s #SEJThinktank @brentcsutoras

  26. https://itunes.apple.com/us/app/flow-powered-by- amazon/id474664425?mt=8 #SEJThinktank @brentcsutoras

  27. Thinking About Tomorrow https://youtu.be/YJg02ivYzSs?t=1m20s #SEJThinktank @brentcsutoras

  28. Resources http://www.rm.is.ritsumei.ac.jp/~tamura/paper/tamura2_clc.pdf https://pdfs.semanticscholar.org/bba5/37fac3290f77cdb67f9d5f68111d0db12adc.pdf https://www.facebook.com/help/828417127257368 https://support.google.com/youtube/answer/6178631?hl=en https://techcrunch.com/2017/01/11/the-reality-of-vrar-growth/ #SEJThinktank @brentcsutoras

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