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Building and Growing Successful Facebook Fan Pages - 2013 PowerPoint Presentation
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BrentCsutoras

Building and Growing Successful Facebook Fan Pages - 2013 - PowerPoint PPT Presentation

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Building and Growing Successful Facebook Fan Pages - 2013
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  1. www.kairaymedia.com

  2. Building Your Facebook Fanpage • Avatar and Header Images • Less than 20% text • Header image reflects brand values (not just a Brand advertisement) • Call-to-action OK! www.kairaymedia.com

  3. Building Your Facebook Fanpage • About Us • Short description vs Description • 20 – 25 characters with URL Graph Search • Full Description Include social links • • • Timeline Chronology • Past events • Past milestones • Pre-dated posts www.kairaymedia.com

  4. Building Your Facebook Fanpage • Apps • Customize Tab Image • 114x74 Social Apps Contests Coupons / Offers • • • • Locations • Claim your pages • Encourage check-ins • Vanity URL • Facebook.com/username • Only once, so be careful • Someone got your name? • Appeal to Facebook • Up to 2 months www.kairaymedia.com

  5. How Facebook Works • Edgerank (Affinity + Weight + Decay) • Affinity • • • • • How connected you are to someone Visit pages Mutual friends Connected actions One-Way! • Weight • • • • The value of a users action Comments > Likes Photos > Links Could be individually adjusted • Decay • How long since posted www.kairaymedia.com

  6. Growing Your Fanpage • Content Strategy is Key • Understand all update types • Research • Photo > Link • Engaging  • Content Calendar • Trends • Twitter, Google+, Reddit, etc • Analyze what works • Improve Edgerank • Affinity = Get people to your fanpage • Weight = Get people engaging www.kairaymedia.com

  7. Growing Your Fanpage • Improve Affinity • Drive people to fanpage from your site • Modules • Content referencing fanpage • Contests / Giveaways • Link to fanpage in updates • Encourage fans to Get Notifications • Improve Weight • Engaging updates • Questions • Fill in the blank • Photos • Like / share • Quotes • Puzzles / Riddles / Trivia • Know what is trending • Know your fan’s activity times www.kairaymedia.com

  8. Growing Your Fanpage • Gearing up for campaign • Increase Egderank prior to important campaigns • 2 to 3 days prior • Outreach • Content Contributor / Manager • Joining Groups • Relevant to your page • Get Listed • Slow and long play, but valuable • Ads • Boost Post www.kairaymedia.com

  9. Maintain 1 post per day schedule • Use scheduling • Watch overall stats for when to ‘boost posts’ • Natural winners • Monthly check on trends, tactics, and insights • Adjust accordingly • Track Facebook blogs and groups, for new features and changes www.kairaymedia.com

  10. Metrics That Matter • Fan Reach • Unique number of users reached by your content • Helps determine your Edgerank quality • Page Insights > Post Level Data (Export) www.kairaymedia.com

  11. Metrics That Matter • Engagement Per Post • Number of people clicked anywhere in your post. • Determines your updates appeal • Insight Overview Dashboard > Page Posts www.kairaymedia.com

  12. Metrics That Matter • People Talking About This • Number of people actually sharing, liking, or commenting. • Shows engagement of updates, potential Viral success • Insight Overview Dashboard > Page Posts www.kairaymedia.com

  13. Resource / Reference Links • • • • https://www.facebook.com/help/257661877677443/ https://www.facebook.com/help/343548832389235/ https://www.facebook.com/help/contact/208282075858952 Apps collection - http://bitly.com/bundles/mendokusai/1 Thanks to Kristel Cuenta who helped me in putting this presentation together. • • • http://facebook.com/wittykittymi https://twitter.com/kristelcuenta https://plus.google.com/116449026452748357950/posts • http://www.searchenginejournal.com/6-interesting-facebook-tricks-you- might-not-know/63125/ www.kairaymedia.com

  14. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairay Gplus.to/brent www.kairaymedia.com @kairaymedia @brentcsutoras www.kairaymedia.com