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BENEFITS OF DIGITAL SIGNAGE

Digital signage is the sub segment of signage which uses the technologies such as LCD,LED and Projection to display content that includes digital images, video, streaming media and information.Now a days the signage industry has made an abrupt change. It is a new and experimental way to reach and influence the people.

Bluerhineindustries
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BENEFITS OF DIGITAL SIGNAGE

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  1. BENEFITS OF DIGITAL SIGNAGE

  2. DIGITAL SIGNAGE • Digital Signageis a form of electronic display that shows television programming, menus,information, advertising and other messages. • Mainly utilize technologies such as LCD, LED, plasma displays or projected images to display content. • Can be found in private and public environments. • Great tool for marketing a new product and promoting brand awareness.. • Emerging communication technology.

  3. BENEFITS OF DIGITAL SIGNAGE • Cost Effective • Improve Sales • Enhance branding and image • Improve internal communication • More attention from customers • Dynamic • Digital Connectivity

  4. COST EFFECTIVE • Provides additional revenue for enterprising business owners. • It elevates the status of certain brands,services or suppliers • Can reduce the cost of traditional campaigns by saving money on printing and distribution. • Digital signages in Dubai are cost-effective

  5. IMPROVE SALES • Helps to create product awareness among people • New offers and promotions can be added instantaneously. • Provides quick focus among customers.

  6. ENHANCE BRANDING AND IMAGE • Helps to disseminate the information • Electronic messaging provides a high - tech look to the retail location • Brand strengthening improves sales, membership enrollment and customer retention.

  7. MORE ATTENTION FROM CUSTOMERS • Digital displays grab attention. Eg: Traditional signs, Product displays, Mannequins etc • It can leverage motion. • Offers entertainment to the viewers in malls, shops etc • Helps to communicate better • Creates an everlasting impression.

  8. DYNAMIC • Can be changed automatically. • Easy to control and can be modified quickly. • Combination of bright colours and displays makes it hard to ignore. • Helps to deploy any content at any time from any location makes more dynamic

  9. DIGITAL CONNECTIVITY • Can aggregate with social media content, display RSS feeds and weather updates along with advertisements. • Creates a new avenue to customer engagement and feedback strategies. • Helps customers to give feedback instantly. • More consumers trust peer to peer communication than traditional advertising. • It promotes the brand and reinforce trust.

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