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Choosing The Right Shipping Partner & Strategy for Your Online Store

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5 attributes you should look for in an ideal shipping partner and 3 shipping strategies that can transform your ecommerce business from average to an industry leader.

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Choosing The Right Shipping Partner

& Strategy for Your Online Store

There are certain factors which determine the success of an E-commerce

business. Apart from the quality of products an online store is offering and the

amount of advertising it is doing, a significant aspect that wins customers is the

‘Shipping’ of the products. In an e-commerce business, the customer is virtually

dealing with the seller. He chooses the product online and buys the same only

through a few clicks. In spite of the effortless process, the customer is satisfied

only when the product reaches him physically.

It is not enough that the product reaches the customer, but it should be in its

best condition and must reach the customer at the earliest. This is one of the

things an online buyer is concerned about. If there is anything a buyer cares

about after the quality and cost of the product, it’s the shipping of the product.




Therefore, to provide a great shopping experience to its buyers and grow its

business, an ecommerce business must focus on the shipping strategy of the


Attributes of An Ideal Shipping Partner

To follow a seamless ​shipping strategy​​, you will require the right ​shipping

partner​​. Here are some aspects of a shipping partner that should help you

determine the right partner for you.

1. Service and Accountability

The first and foremost thing to look at is the category of service your carrier

partner is offering. When a shipping company is tying up with an e-commerce

business, they should be very transparent about the time period they need to

deliver the parcel(s).’Today’ shouldn’t be ‘or tomorrow’ in any case. In the

competitive ecommerce market, you must be at a position to inform your buyer

at every step about the whereabouts of their product and the exact day and

time when the shipment is reaching the buyer. You can only do so when your

carrier company is accountable to you at every step. As a thumbrule go ahead

with the leading courier and shipping companies in your country. For example

for US it might be FedEx or UPS, for UK it might be Royal Mail, for Australia it

might be Australia Post or​​Star Track Shipping​.

2. Delivery Rates

For any business, it holds very crucial to manage cost. While tying up with a

carrier partner, you must compare the rates with the industry standards. Since

the shipping industry is full of unpredicted liabilities and accidents, your

business should be fully equipped with the knowledge of insurance regarding

the products you trust your shipping partner with. All the extra charges and

surcharges should also be made clear beforehand to avoid any conflicts later. To

ensure that all your shipping rates are updated live on your online store, you




might consider using your shipping partner’s API to display live rates. For

example ​Australia Post Shipping provides live rates for its freight charges

through its API.

3. Location

The success of an e-commerce business is as vast as the area it covers. The more

geographical corners you can touch the more you grow. This factor is also to be

considered while choosing a shipping partner. The company should be

transparent about the areas they cover and the quality of service they provide in

certain areas. Whether they function only locally, inter-state, or international, is

surely a concern for your business. Compare the service days various service

providers are offering and go for the most promising one.

4. Flexibility

It’s very important for a shipping company to be flexible with its services. Since

the work is to move shipments beyond boundaries, there are bound to be

uncertain occurrences which might delay the delivery. It’s the responsiveness of

the carrier company that matters then. Do question whether they have other

options, like to send it through other services so that your customer is not kept


5. Updated Technology

Nothing sells without technology today. Since the very base of your business is

technology, the partners who are facilitating the growth of your business to a

considerable level, should also be technologically updated. Your shipping

partner must have up to date shipping technologies and an ability to integrate

with other companies to complete the task in case their services are interrupted

for some reason.




Effective Shipping Strategy

Shipping is an undoubtedly a critical aspect for your ecommerce business. It

directly influences customers’ experiences and therefore makes or breaks the

reputation of your business. Therefore, it becomes really important to adopt a

proper shipping strategy for your online store. ​Here are some crucial points to

keep in mind to enhance your store’s sales through an effective shipping


1. Free Shipping

When it comes to online shopping, additional shipping costs were found to be

the primary reason for abandonment of shopping carts. Free shipping definitely

acts as a consumer driver. If providing free shipping is keeping your sales at loss,

you can try distributing the shipping costs evenly among the products. The buyer

won’t feel the burden of that ‘extra cost’ then. It hence enhances your sales

without affecting your revenue accounts.

2. Cash on Delivery

Cash on delivery of a product is the most popular thing about e-commerce

businesses these days. People love to shop when they are certain that they are

not spending a penny before they get to hold their product. You will need to tie

up with your carrier partner for this service but it’s definitely worth it. Most

people are now looking for Cash on delivery as one of the factors while buying

any product online. If your carrier partner is an expert at this, there is less at

stake and a lot to win back.

3. Same or Specific Day Shipping

Now when the seller is alluring customers with new and different facilities, one

of the latest’ happens to be same day delivery. Now a customer doesn’t have to

wait for days to receive their product. This surely makes online shopping




experience better for them. You can charge some extra bucks for that but

demand transparency from your carrier partner about the places/ cities where

they can provide these services hassle free. You can also provide specific day

delivery to lure customers who might want to gift to their acquaintances on

special days.


Shipping is an integral part of any e-commerce business that deals in selling of

physical products. It might break or make your company’s branding. A customer

will stay and come back when they know that their products will be delivered in

its best form. One messed up transaction might lead your business to lose that

customer forever. A well formed shipping strategy does not only satisfy your

existing customers but helps in boosting your sales to a significant level.



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