digital marketing course in KPHB

1. digital marketing course SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. examples of what a good SEO strategy includes Keyword optimization. First is keyword optimization. ... Optimizing on-page elements. ... Improving the backend of your site. ... Creating user-friendly pages. ... Creating content. ... Building links. ... Analyzing your competition. ... Optimizing for voice search. Types of SEO White-Hat SEO. When you hear someone say white-hat SEO, that means the SEO practices that are in-line with the terms and conditions of the major search engines, including Google. ... Black-Hat SEO. ... Gray-Hat SEO. ... On-Page SEO. ... Off-Page SEO. ... Technical SEO. ... 2. Readability Check Another important part of writing content for SEO is to make sure that your content is easy to read. This is especially important for people who read articles on their phones, which is about 85% of adults in the United States. A few ways to make your content more readable are: Breaking up big chunks of text. These can look long and intimidating to readers, and they may click off your page before they get through everything. Including lists. Lists are a great way to break up that text and give readers important information quickly. Bolding important information. This will call the reader’s attention to what you deem essential for them to know. Use headers. Breaking your content into sections will allow readers to jump to the sections they find important instead of making them wade through your content until they find what they’re looking for. Readers want to find their information quickly. In fact, the average time a person stays on a web page