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Consumer Buying Behavior

Consumer buying behavior refers to the set of decision-making activities of a consumer involved in buying and using products or services

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Consumer Buying Behavior

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  1. Consumer Buying Behavior Involvement in purchasing Decision Click Here

  2. Learning Objective • Consumer buying behavior • Types of Buying behavior • Involvement in purchasing decision • Stages of Buying Process

  3. What is Consumer Buying Behavior? It refers to the set of decision-making activities of a consumer involved in buying and using of product or services

  4. Complex Buying Behavior Variety seeking buying behavior Habitual Buying Behavior High involment-Premium products Low involvement- New products Low Involvement- Frequent purchase Types of Buying Behaviour There are four types of buying behavior observed in consumers with respect to involvement in buying decision Dissonance-Reducing Buying Behaviour High Involvement-infrequent purchase

  5. Complex Buying Complex buying behavior is when a consumer is buying a product that carries high-risk factors.Customers are highly involved while buying these products Examples Cars, houses or heavy machines

  6. Consumers tend to do impulsive buying. they easily switch brands and such products usually of low prices. Consumers Involvement is very low. Examples: Buying ice cream, chips or trying a new resturant Variety seeking Buying Behaviour

  7. Dissonance-Reducing Buying Behavior Like complex buying behavior, This type of buying also contains high involvement of consumers but the buying is an infrequent or one-time investment on a particular product

  8. This type of buying requires little or no involvement from the consumers.It's a frequent buying of daily routine products Example: Toothpaste, soaps, gum Habitual Buying behavior

  9. Stages of Buying Need Recognization At this stage, consumers realize the need for a particular product. For Instance, the old washing machine is not working properly so the consumer will realize the need for a new washing machine Information Search • Now consumers will start to search for the washing machines brands available. The will gather the maximum information of a product from various resource

  10. Evaluation of alternatives After gathering the information, consumers will now evaluate the available options based on their needs, price, functionality, and features of a product. Purchase decision After evaluating all the options customers will now make a decision on whether to buy this product or not Post-purchase evaluation In the end, if the consumer is satisfied with the products.They tend to buy tit again for the next time

  11. Thankyou For more info visit: www.researchomatic.com

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