Socializing JD Edwards Leveraging Social Media: Get in the Game! Ward Quarles Dawn Fredrickson Lorrie Noll Oracle JD Edwards CCE February 3, 2015
Agenda Welcome and Introductions Content & Communications Engineering (CCE) JD Edwards – Creating A Social Community Ideas on Collaborative Social Marketing Partnering and Next Steps 1 2 3 4 5 #jdesummit
Introductions • Content & Communications Engineering Team • Ward Quarles • Dawn Fredrickson • Lorrie Noll • Sheila Ebbitt • Align with JD Edwards Engineering • Focus on Marketing for JD Edwards • Social, Events, General Announcements, SellJDE, OPN, Partner Newsletters, Oracle.com, White Papers, Sell Sheets, Profit Magazine
Modern Mysteries • How did ancient Egyptian's build the Pyramids? • What happened to DB Cooper after the hijack and escape? • Can WE make a difference with Social Media?
Investment in Social Media • Time to Get Started – Embrace social technologies that can help gain a competitive advantage. • It Takes a Village – Incorporate social media to continuously promote our organizations. Everyone’s involvement is crucial! • Who Knows our Business Better – When developing a social media strategy, executives need to bring in their knowledge of the business. • Training for the Race – Developing a social media training program to create a common language for everyone to communicate. • Create a Social Culture – Our organizational culture needs to be open for social media to become a tool for progress.
Be Informed, Share, Get Connected TheOracleJDEdwards @OracleJDEdwards JD Edwards Professionals JD Edwards BlogAttitude@Altitude My Oracle SupportCommunities
Social for JD Edwards – Our Focus at Oracle • Twitter – @OracleJDEdwards • Links to relevant content and photos • Retweets • LinkedIn Group – J.D. Edwards Professionals (JDE) • Postings to JD Edwards community • Links to relevant content and photos • JD Edwards Blog – Attitude@Altitude • Regular content to JD Edwards audience
JD Edwards Social Terminology Handles – User name on Twitter @OracleJDEdwards, @wardquarles Hashtags – Metadata preceded with the number sign #JDEdwards, #ERP, #mobile, #jdesummit Groups – Professionals in the same industry J.D. Edwards Professionals (JDE) Blogs – Website with reflections, comments, and hyperlinks provided by the writer Oracle JD Edwards, Lyle Ekdahl, Mark Hurd, Oracle Cloud
Social Media Goals • Grow our Social Media presence, followers, and recurring content • LinkedIn Members • Twitter Followers • Frequency of Content • Subscribers across the eco-system • Expand the voices for JD Edwards • Enlist our JD Edwards partners
Social Media Intelligence • Intelligence – Gather from Social Media sites • Monitoring – Remain agile, informed and identify top trends • Analytics – Understand drivers, key influencers, and segments initiating conversations about our JD Edwards products and services • Engage – Customers expect us (Support and Engineering) to listen and respond online
By the Numbers for Oracle JD Edwards • @OracleJDEdwards – What message would you send today to 4,981 of your closest JD Edwards Contacts? • J.D. Edwards Professionals (JDE) – Would the same message be relevant to 16,909 members of your LinkedIn Group for JD Edwards? • @KemButler – One of our highest contributors on Twitter with 645 Tweets and 989 Followers. • Ward Quarles – 1,871 professional Connections on LinkedIn with a network of 13.8 million contacts.
Discussion – How do WE Socially Communicate? • Let’s discuss ideas on Social communications • Do you have a Social media policy? • How do we partner “better” socially? • What can we do to grow our communities? • How do we get more JD Edwards customers connected Socially? • Would your organization commit to regular reviews and discussions? • Do you accept Lyle’s challenge to add 3 customers to our Social channels?
Want to Discuss Social Marketing for JD Edwards? • Contact JD Edwards Content & Communications Engineering • Ward Quarles – email@example.com • Lorrie Noll – firstname.lastname@example.org • Dawn Fredrickson – dawn.Fredrickson@oracle.com