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Health Belief Model (HBM) Becker & Rosenstock (1984). The extent to which they believe they’re susceptible to the associated behaviour. Their perception of the severity of the consequences of getting the said ‘disease’ or in the case of food behaviour.

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health belief model hbm becker rosenstock 1984
Health Belief Model (HBM) Becker & Rosenstock (1984)
  • The extent to which they believe they’re susceptible to the associated behaviour.
  • Their perception of the severity of the consequences of getting the said ‘disease’ or in the case of food behaviour.
  • Together these two functions determine the perceived threat of the consequence, and in addition become ‘cued to action’.
hbm in action
HBM in action..

Perceived

Susceptibility

I eat junk I will

always be obese

Belief in personal

health threat

Perceived Severity

Obese people always

die early

Health Behaviour

Eat healthy

Perceived Benefit

If I eat healthier

I will live longer

Belief in

effectiveness

of health

behaviour

Perceived Barriers

I enjoy junk food..

I’m addicted.

Cues to action

Internal: illness

External: Media

social cognition models
Social cognition models……
  • So far we have focused on the use of cognition models as a means of understanding individuals actions
  • TRA and HBM.
  • We now need to apply this to food...ask yourselves
  • What cognitions do we have about food and how do they affect what we eat?
evaluation of the social cognitive approach
Evaluation of the social cognitive approach.
  • Oversimplified used of cognitions
  • Limited and ignore the multiplicity of meanings associated with food.
  • Ignoring the role of emotions
  • Assume that the decision made is rational, it ignores how powerful emotions can be in the decision making process.
  • The views of others
  • Does not really impress the role of others in social behaviours such as eating.
  • Emphasis on cognitions
  • Useful basis for developing interventions & change how people think about food.
factors influencing attitudes to food eating behaviour
Factors influencing attitudes to food & eating behaviour.
  • Culture
  • Jews- No pork
  • Hindus- No beef
  • Vegetarians-No meat.
  • Mood
  • Comfort eating-thrgh CC/OC/SLT a form of associative learning
  • Caffeine
  • Start/end the day with a kick.
  • Exposure to food
  • Children can be neophobic but change over time.
the story so far
The story so far…………….
  • The work below covers the syllabus content:
  • Factors influencing attitudes to food & eating behaviour e.g. Cultural influences, mood & health concerns.
  • You should be able to:
  • Describe people’s attitudes to food & eating behaviour & discuss at least2 factors that affect people’s attitudes to food & eating behaviour: we focus on cultural influences, mood & health concerns.
  • Describe evaluate research that has investigated how these factors influence attitudes to food & eating behaviour.
did the following enter your mind
Did the following enter your mind?
  • Homemade vs. shop bought.
  • High vs. low calories
  • Chocolate vs. no chocolate
  • These attributes make up your attitude.

The evaluation of making a object

is also known as ‘attitude object’.

(1) Perceived likelihood of object having certain outcomes vs. (2) Value attached to outcomes/attributes

eat 5 a day
Eat 5 a day.

What outcomes are associated with this decision?

probably a few things ran through your mind
Probably a few things ran through your mind.
  • Studies have shown the decision process is not that straight forward.
  • Ogden (2003) Sometimes we are ambivalent e.g. naughty but nice or tasty but fattening.
  • Sparks et al (2001) Attitudes are less likely to be intended action if you hols both +/- views.
over to you
Over to you….

Food choice “take place within a network of social meetings” (Ogden 2003)

  • Judaism

Vegetarianism

Islam

Christianity

Health Concerns

Research these particular groups and their attitude to food

how do i put this into meaningful a02 a03
How do I put this into meaningful A02 & A03?
  • You need to discuss factors...we have looked at:
  • Culture
  • Health concerns
  • Mood

Strengths & weaknesses of the research.

Individual differences… (factors are not universal).

The research is correlation…you cannot assume cause and effect there are likely to be other factors involved.

Counter arguments using the different explanations.

One trial has proven itself to be a very adaptive trait and useful for survival

Don’t be scared to make statements just ensure you can support your argument.