Health Belief Model (HBM) Becker & Rosenstock (1984). The extent to which they believe they’re susceptible to the associated behaviour. Their perception of the severity of the consequences of getting the said ‘disease’ or in the case of food behaviour.
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I eat junk I will
always be obese
Belief in personal
Obese people always
If I eat healthier
I will live longer
I enjoy junk food..
Cues to action
The evaluation of making a object
is also known as ‘attitude object’.
(1) Perceived likelihood of object having certain outcomes vs. (2) Value attached to outcomes/attributes
What outcomes are associated with this decision?
Food choice “take place within a network of social meetings” (Ogden 2003)
Research these particular groups and their attitude to food
Strengths & weaknesses of the research.
Individual differences… (factors are not universal).
The research is correlation…you cannot assume cause and effect there are likely to be other factors involved.
Counter arguments using the different explanations.
One trial has proven itself to be a very adaptive trait and useful for survival
Don’t be scared to make statements just ensure you can support your argument.