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Enhance Your Teaching Through Video Production: Making a Movie from Concept to Completion. Don A. Wicks, Ph.D. Margaret Maurer, M.L.S. Shane Roach, B.A. The Possibilities Promised by our Visual Culture. Television The maturation of non-book materials in libraries and schools

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enhance your teaching through video production making a movie from concept to completion

Enhance Your Teaching Through Video Production: Making a Movie from Concept to Completion

Don A. Wicks, Ph.D.

Margaret Maurer, M.L.S.

Shane Roach, B.A.

Lilly West-Wicks, Maurer & Roach

the possibilities promised by our visual culture
The Possibilities Promised by our Visual Culture
  • Television
  • The maturation of non-book materials in libraries and schools
  • Educational publishers create non-print material that is published in conjunction with textbooks

Lilly West-Wicks, Maurer & Roach

technology and visual communication
Technology and Visual Communication
  • Instructional television
  • Personal video recorders and cameras
  • The Internet
  • Broadband
  • Digital recording
  • Podcasting

Lilly West-Wicks, Maurer & Roach

a quick peak at the literature
A Quick Peak at the Literature
  • Choi & Johnson (2005) —Video instruction
  • Hobbs (2006) —Video in the classroom
  • Lawson, et al. (2006) —Guiding questions
  • Mainhart & Gerraughty (2005) —Production facilities
  • Shrewbridge & Berge (2004) —Role of theory and technology

Lilly West-Wicks, Maurer & Roach

the value of video
The Value of Video
  • Videos in lectures (in person or

distance education)

  • Videos on Web sites
  • Demonstration videos
  • Case study video

Lilly West-Wicks, Maurer & Roach

the conception of our movie
The Conception of Our Movie
  • A reason for making the movie

Providing A Tour 

  • The motivation for making the movie
  • Use an appropriate level of complexity
  • Use the tools available to you

Lilly West-Wicks, Maurer & Roach

how could video help us at kent
How Could Video Help us at Kent?
  • Collaborative working relationships
  • History of collaboration
    • Tours of technical services
    • Presentations in classes

It helped us to have had previous experience working together

Lilly West-Wicks, Maurer & Roach

the tours were taking a toll
The Tours were Taking A Toll
  • Preparation time for managers
  • Disruptions of workflow on the day of the tours
  • Other professors were asking for additional tours
  • Didn’t serve distance education students
  • New library employees needed an orientation

Lilly West-Wicks, Maurer & Roach

pay off a synergistic solution
Pay-off: A Synergistic Solution
  • By making the movie we eliminated repeated tours in technical services
  • One pedagogical tool satisfied many educational needs at many different times
  • Distance education students are served

Lilly West-Wicks, Maurer & Roach

more synergies
More Synergies
  • We created a library orientation tool
  • Teleproductions students gained experience
  • Don & Margaret learned about movies as pedagogical tools
  • Shane learned about technical services librarianship

Lilly West-Wicks, Maurer & Roach

2006 project timeline
2006 Project Timeline
  • March – Preliminary planning
  • April – Tour of technical services
  • June – Script writing
  • July – Pre-production / preliminary production
  • August – Production (principle shooting)
  • August – Post-production
  • September – Movie complete
  • October – Movie added to library collection
  • October – Red carpet movie premier

Lilly West-Wicks, Maurer & Roach

slide12
Touring Technical ServicesSCRIPT__________________________________Opening Titles/CreditsOn screen:The goal of the Libraries & Media Services Collection Management program is to maintain, enhance and preserve the quality of the collections in direct relationship to the mission and priorities of the University. Host : Welcome to The Collection Management area of the Kent State University Library. I’m here with Margaret Maurer, Cataloguing Manager, and today we are going to guide you on a tour of this department, located on the third floor of the Kent State Library.Margaret, there have been a lot of changes in library operations in the past decade or two - with more to come, I’m sure. How do you see the way technical services today?M.M. : It used to be that the work we do here was separated into different units. Today, we are more of a team with individuals contributing their special skills. We have cataloguers, collection development librarians, acquisitions people and more. Let me show you on chart.

Content Creation

  • Managers in technical services gave the 1 ½ hour tour to Don and Shane
  • Don wrote a 20 minute video script based on the tour and tour handouts
  • Draft scripts were reviewed by technical services managers and minimally revised

Lilly West-Wicks, Maurer & Roach

construction
Construction

There are three phases to any video production:

  • Pre-production 1
  • Production 2
  • Post-production 3

Lilly West-Wicks, Maurer & Roach

the pre production phase
The Pre-Production Phase

The planning period

  • A crucial phase
  • Can take up as much as

of your project time

70%

Lilly West-Wicks, Maurer & Roach

things decided in this phase
Things Decided in this Phase
  • Define the purpose and goal of the video
  • The purpose and goal, once defined, will inform both the structure and the content of the video
  • Good communication is key at this point

Lilly West-Wicks, Maurer & Roach

decisions how video is going to be used
Decisions  How Video is Going to be Used
  • Stand-alone video
  • Element of a Web site
  • It could be meant to be accessed remotely

All of this may be determined, in part, on the resources available and the targeted audience

Lilly West-Wicks, Maurer & Roach

determine the target audience
Determine the Target Audience
  • Plan the video so that the audience can relate to it naturally and easily.
    • Undergraduate versus graduate
    • Introductory, or specialized
  • The demographic will define the

structure of the final product

Lilly West-Wicks, Maurer & Roach

three key questions
Three Key Questions
  • What is the purpose of the video?
  • How is the video going to be used?
  • Who is your target audience?

Lilly West-Wicks, Maurer & Roach

how do you present the content in a c r e a t i v e way
How do You Present the Content in a Creative Way?
  • Incorporating graphics and additional video footage adds interest
  • Some subjects translate easily to video
  • Use humor where possible

Lilly West-Wicks, Maurer & Roach

gfx clip
GFX Clip

Lilly West-Wicks, Maurer & Roach

b roll
B-roll

Lilly West-Wicks, Maurer & Roach

humor
Humor

Lilly West-Wicks, Maurer & Roach

next decisions other factors
Next Decisions / Other Factors
  • Determine the length of the final video
  • Determine the costs of the video
  • Seek outside funding
  • Determine if the film will be shot in a studio or on location

Lilly West-Wicks, Maurer & Roach

establish a shooting schedule
Establish a Shooting Schedule
  • Divide the movie into scenes
  • Decide the shooting sequence and schedule
  • Decide where you will shoot each scene
  • Decide who will be in each scene
  • Determine what equipment is needed

A site survey is a good idea!

Lilly West-Wicks, Maurer & Roach

what you want to convey will determine w ho will be on screen
What you want to convey will determine who will be on screen

Short movies can be used to show:

  • A teacher talking to a

class

  • The re-creation of an

event

  • A demonstration

Will you use professional actors or subject experts with little acting experience?

Lilly West-Wicks, Maurer & Roach

making sure you get what you want
Making sure you get what you want
  • Work closely together and communicate
  • Be flexible and encourage modifications to perfect the final product
  • The better all of you are prepared in this phase, the smoother the production phase will be.

Lilly West-Wicks, Maurer & Roach

the production phase
The Production Phase

10%

  • The educator’s role—maintaining quality and content control
  • Final changes are the norm

Lilly West-Wicks, Maurer & Roach

things to know about the production phase
Things to Know about the Production Phase
  • The crew can be large
  • The video equipment can take up space
  • The video director is focused on content and visual continuity
  • The sound equipment will pick up what you least expect it to
  • “Actors” filming over a series of days must dress in the same way each day

Lilly West-Wicks, Maurer & Roach

the post production phase
The Post-Production Phase

20%

  • The video editor pieces

together the video shot.

    • Involves timing & a

shot-by-shot identification

  • Graphics are created
  • Music is selected

Transitions and Music

Lilly West-Wicks, Maurer & Roach

final post production
Final Post-Production
  • Viewing the rough cut version, then…
  • Final changes
  • Signing off on the final film

Lilly West-Wicks, Maurer & Roach

the final product format legal issues
The Final ProductFormat Legal issues

Touring Technical Services

http://kira.lms.kent.edu:554/TTS384k.mov

Lilly West-Wicks, Maurer & Roach

celebrating the movie premier
Celebrating: The Movie Premier

Food !

Red Carpet !

Lilly West-Wicks, Maurer & Roach

planning handouts
Planning Handouts
  • Glossary
  • ‘Making A Movie’ Planning Sheet

http://www.personal.kent.edu/~mbmaurer/

LillyWest.html

Lilly West-Wicks, Maurer & Roach

questions thanks for coming
Questions Thanks for coming!

Lilly West-Wicks, Maurer & Roach

follow up
Follow-up

Contact >

Margaret Maurer [email protected]

Don Wicks [email protected]

Lilly West-Wicks, Maurer & Roach

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