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Strategic Mission Planning “Learning From Las Vegas!” The Congregational Development Toolbox Series The Rev’d Canon Dr. Mark Gatza Diocese of Maryland “Learning from Las Vegas” The Redevelopment of Las Vegas Boulevard aka “The Strip” From Automobile Culture of the 1960’s …

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strategic mission planning

Strategic Mission Planning

“Learning From Las Vegas!”

The Congregational Development Toolbox Series

The Rev’d Canon Dr. Mark Gatza

Diocese of Maryland

learning from las vegas
“Learning from Las Vegas”
  • The Redevelopment of Las Vegas Boulevard aka “The Strip”
    • From Automobile Culture of the 1960’s …
learning from las vegas3
“Learning from Las Vegas”
  • …To the needs of the 21st Century Traveler
learning from las vegas6
“Learning from Las Vegas”
  • From a project of the Yale School of Art & Architecture in the 1960’s …

… aimed at managing growth while avoiding urban sprawl.

a basic model for strategic planning
A Basic Model for Strategic Planning
  • Vision or Purpose
  • Mission Statement
  • Goals
  • Strategies
    • Looking Out
  • Tactics
    • Looking In
  • Assignments
strategic planning for las vegas
Strategic Planning for Las Vegas
  • Purpose:
    • To Make Money for our Owners
  • Mission:
    • By Offering Adult Entertainment (“Widgets”)
  • Goals:
    • To Sell 3 Zillion Widgets and profit $1.5 Gazillion
  • Strategy:
    • To determine what kind of widgets our customers want; beat our competition; &tc.
strategic planning in las vegas
Strategic Planning in Las Vegas
  • Tactics:
    • State of the Art Research & Development; Improve Attractions; Recruiting & Caring for Customers; Quality Control; &tc. … Always Newer & Better!
  • Assignments:
    • Engineers design; marketing advertises; Entertainers entertain; Customer service deals with Snafus; Management monitors resources, feedback.
the las vegas results
The Las Vegas Results
  • The Strip is now best enjoyed as a pedestrian …
strategic planning for the church
Strategic Planning for the Church
  • Purpose:
    • To Make Disciples of Jesus Christ
  • Mission:
  • Goals:
  • Strategy:
  • Tactics:
  • Assignments:
strategic planning for the church15
Strategic Planning for the Church
  • Purpose:
    • “To Be a Community of the New Covenant.”
  • Mission:
    • “To Restore all people to unity with God & Each Other in Christ.”
  • Goals:
  • Strategy:
  • Tactics:
  • Assignments:
strategic planning for the church16
Strategic Planning for the Church
  • Goals:
    • Derive specifically from the Mission
    • Specific and Measurable
    • Defined Timeframe
  • Strategy:
    • Looks Outward at What is Going on in the World
  • Tactics:
    • Look Inward to Resources, Experience
  • Assignments:
    • Specific and Measurable
    • Defined Timeframe
strategic planning for the church17
Strategic Planning for the Church
  • Goals:
    • What can we reasonably do?
  • Strategy:
    • Who else is doing Ministry? What Kind?
    • What niches are unfilled?
  • Tactics:
    • What skills has God given us?
    • How can we develop new ones?
  • Assignments:
    • Local, Local, Local
a strategic plan to increase membership
A Strategic Plan to Increase Membership
  • Purpose:
    • “To Be a Community of the New Covenant.”
  • Mission:
    • “To Restore all people to unity with God & Each Other in Christ.”
  • Goals:
    • To Welcome 10 new families (or individuals) to our church. [Derives from the “all people” above.]
a strategic plan to increase membership19
A Strategic Plan to Increase Membership
  • Strategy:
    • Use Percept demographic data to find areas of new housing development
    • Contact Postmaster about direct mail
    • Identify other ways of advertising in the community
  • Tactics:
    • Prepare facilities for guests
    • Signage
    • Talk about Pews!
a strategic plan to increase membership20
A Strategic Plan to Increase Membership
  • Assignments:
    • Retrain Ushers
    • Identify Greeters
    • Create a “Follow-up” Flow Chart
    • Collect “Swag” for giveaways
    • Revise website
contact information
Contact Information

mgatza@ang-md.org

Mark Gatza

410 467-1399

800 443-1399

so learn from las vegas
So … Learn From Las Vegas!

Media License : CCL # 1375989