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Good Graphic Design. Good graphic design Says ONE thing Has a THESIS statement. Why Good Graphic Design?. Allows quick information retrieval Reinforces message Is aesthetic. Type: Legibility. Refers to how easy it is to read The typestyle picked must be legible

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good graphic design
Good Graphic Design

Good graphic design

  • Says ONE thing
  • Has a THESIS statement
why good graphic design
Why Good Graphic Design?
  • Allows quick information retrieval
  • Reinforces message
  • Is aesthetic
type legibility
Type: Legibility
  • Refers to how easy it is to read
  • The typestyle picked must be legible

Many typestyles are hard to read; avoid them like the plague

  • There must be enough contrast between color of type and background

Yellow type on white paper does not work

  • Not all contrasting type/background color combinations work however
type harmony
Type: Harmony
  • Refers to the fit of the type with the other elements in the layout
  • Unless contrast is intended, the typestyle must match and reinforce the other elements (type and art) and the message
type communication1
Type: Communication
  • Refers to using type as illustration
  • Think of type as a visual element just like a photograph or an illustration and use it to reinforce the message
vocabulary of design
Vocabulary of Design
  • Point (real or imaginary): Attracts the eye
  • Line (real or imaginary): Shows direction and movement
  • Shape: Determines dimensions
  • Tone: Provides weight and meaning
  • Texture: Provides feel
principles of design
Principles of Design
  • Balance
  • Proportion
  • Movement
  • Rhythm
  • Unity
  • Harmony
  • Contrast