Good Graphic Design - PowerPoint PPT Presentation

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Good Graphic Design

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  1. Good Graphic Design Good graphic design • Says ONE thing • Has a THESIS statement

  2. Why Good Graphic Design? • Allows quick information retrieval • Reinforces message • Is aesthetic

  3. Type: Legibility • Refers to how easy it is to read • The typestyle picked must be legible Many typestyles are hard to read; avoid them like the plague • There must be enough contrast between color of type and background Yellow type on white paper does not work • Not all contrasting type/background color combinations work however

  4. Type: Legibility

  5. Type: Harmony • Refers to the fit of the type with the other elements in the layout • Unless contrast is intended, the typestyle must match and reinforce the other elements (type and art) and the message

  6. Type: Communication

  7. Type: Communication • Refers to using type as illustration • Think of type as a visual element just like a photograph or an illustration and use it to reinforce the message

  8. Type: Creativity

  9. Vocabulary of Design • Point (real or imaginary): Attracts the eye • Line (real or imaginary): Shows direction and movement • Shape: Determines dimensions • Tone: Provides weight and meaning • Texture: Provides feel

  10. Principles of Design • Balance • Proportion • Movement • Rhythm • Unity • Harmony • Contrast

  11. Vocabulary of Design: Line

  12. Principles of Design: Contrast

  13. Most of all: Be even more creative