Audience Analysis. TCO 341 Fall 2002 Dr. Codone. Audience Analysis. Identifying primary & secondary audiences Primary – those who have a direct role in responding to your document Secondary – those who need to stay abreast of developments in the organization
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Which audience has more important needs?
Must act on the information you communicate
May be affected by what you communicate
May have a supervisory need to know about what you communicate
Study these screenshots and identify the intended audience, its purpose and note the characteristics that make it appropriate--or inappropriate--for that audience.