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Survey on Internet Usage

A tracker study for a leading multinational technology company specializing in Internet-related services and products to understand their hold as well as their positioning against competitors. This tracker is also aimed at finding better ways to improvise their services.

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Survey on Internet Usage

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  1. Survey on Internet Usage

  2. What was the research requirement? Ongoing technology company specializing in Internet-related services and products to understand their hold as well as their positioning against competitors. This tracker is also aimed at finding better ways to improvise their services. The objective awareness and penetration of their services among 18+ year olds. tracker for a leading multinational • was to understand the The client wanted to understand the social behaviour of respondents. • The sample size was expected to be achieved across tier 1, tier 2 and tier 3 Indian cities and weekly trackers were implemented based on the requirement. •

  3. How did Borderless Access solve the problem? • In order to reach out to the 16-17 years age group, we sent out a catchy text invite to their parents. • Samples were deployed at much frequent regular intervals to tier 2 and tier 3 cities compared to tier 1 cities. The client was updated regularly and a structured sample plan was followed as per the reporting link.

  4. Outcome • We successfully met the weekly expectations and the client was pleased with the approach used on handling the tracker and for keeping the communication flow active during the course of the study. • Adding to success, the client commissioned another market and renewed the tracker to us.

  5. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 358 4633 www.borderlessaccess.com UK LONDON Tel : +44 771 840 3458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 176 650 94033 Connect with us DUBAI Tel : +97 150 137 3145 UAE INDIA BANGALORE Tel : +91 804 931 3800

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