Unlocking Revenue Growth A Strategic Framework for OOS Platforms in Indonesia by ardi kemara pradipta

1. REVENUE OPTIMIZATION STRATEGY PROPOSAL Segment Target Convert Increasing Revenue and Purchase Rate For Officeless Operating System (OOS) Technology Platform in Indonesia Market By Ardi kemara Pradipta

2. Howdy! I'm Ardi a multifaceted Sales & Marketing professional I've spent over 15 years across diverse sectors—EduTech, FinTech, Banking, and Customer Electronics—leading digital strategies and performance marketing. When I'm not in the corporate world, I'm shaping future marketers as a lecturer.

3. What Keeps Me Inspired Things that make me happy and motivated • Digital Transformation • Education & Mentorship • Travel & Photography The rapid pace of digital transformation keeps me on my toes, motivating me to continuously adapt and innovate. Whether it's leading marketing initiatives in EduTech or implementing performance strategies in FinTech, each challenge is a new opportunity for growth Having the privilege to educate the next wave of marketing professionals is immensely rewarding. Their progress and success not only inspire me professionally but also deepen my commitment to teaching and sharing my experience. The world is my canvas, and my camera is the brush. Travel and photography rejuvenate my spirit and broaden my perspective. Whether it's capturing the unique architecture of an ancient city or the natural landscapes of a hidden island, each snapshot fuels my creative energy and adds a layer of inspiration to my professional life.

4. Why I'm Your Next Game-Changer in Marketing and Sales Deep-Dive Expertise Across Industries Holistic Mentorship & Leadership Data-Driven yet Creative Beyond my corporate roles, I've thrived as a digital marketing lecturer and a one-on-one business mentor. This multifaceted experience equips me to nurture team growth—not just by managing but by personally facilitating skill development and career growth for my team members I believe in a balanced approach to marketing that's rooted in analytics but doesn't ignore the human element. I specialize in data-driven strategies to ensure measurable, targeted outcomes. But I also value creativity—something I express through my content marketing strategies as well as personal pursuits like travel photography. I bring 15+ years of Sales & Marketing experience, with a portfolio that spans diverse sectors such as EduTech, FinTech, Banking, and Customer Electronics. This broad industry experience enables me to tailor and implement proven strategies, whether it's a B2B, B2C, or B2B2C business model.

5. MARKET Overview

6. Market Overview REVENUE OPTIMIZATION STRATEGY PROPOSAL • Market Size & Forecast • Estimated at $100 million in 2023.* • Expected to grow to $250 million by 2028 at a CAGR of 20%. • Drivers of Growth • Increasing demand for automation technologies across businesses. • Focus on efficiency, productivity, and profitability. • Key Trends • Cloud Computing: Enables businesses to more easily adopt automation technologies. • Low-Code/No-Code Platforms: Facilitate quick development and deployment of automation solutions. • Sector-wise Adoption • Manufacturing: Focus on efficiency and productivity. • Retail: Aim for enhanced customer service and cost reduction. • Healthcare: Driven by improved patient care and cost savings. *Reference the "Indonesia Data Center Market - Industry Size, Share, Trends and Forecast 2023-2028" at the bottom of the slide. Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

7. Challenges in the OOS Business Landscape REVENUE OPTIMIZATION STRATEGY PROPOSAL • Lack of Awareness • Many businesses are unaware of automation benefits. • Lack of know-how on implementation. • High Cost • Significant investment required for software, hardware, and implementation. • Talent Gap • Scarcity of skilled talent to develop and deploy solutions. • Additional cost for training or hiring. • Cultural Resistance • Fear of job loss and automation in some communities. • Infrastructure Issues • Inadequate facilities like unreliable or slow internet connectivity. Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

8. Strategies to Overcome Challenges REVENUE OPTIMIZATION STRATEGY PROPOSAL • Educate on Benefits • Raise awareness about efficiency, productivity, and profitability gains from automation. • Affordable Technologies • Develop cost-effective software and hardware. • Offer financial assistance for technology adoption. • Talent Development • Train more professionals in automation technologies. • Provide incentives for hiring and training. • Address Cultural Barriers • Educate communities about automation's benefits. • Show how automation creates new job opportunities. • Infrastructure Improvement • Enhance internet connectivity. • Develop a reliable and efficient power grid. Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

9. STRATEGIES FOR OVERCOMING CHALLENGES in the OOS Business Landscape

10. REVENUE OPTIMIZATION STRATEGY PROPOSAL OOS Business in Indonesia Tackling Key Challenges Head-On Creating a Unique Selling Proposition (USP) Tackle 'Lack of Awareness' and 'Cultural Resistance' Why Focus Here?: Tailoring your USP can be a game-changer for perception and market penetration. 01 Emphasizing the Hygiene Factor Address 'High Costs' and 'Infrastructure Issues' Why Focus Here?: These basic but crucial elements can often be barriers to technology adoption 02 Psychographic Segmentation Tailor strategies to customer psychology and lifestyle. Why Focus Here?: Going beyond demographics to understand the 'why' behind consumer choices can give you a competitive edge. 03 Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

11. OBJECTIVE STRATEGY IMPLEMENTATION METRICS FOR SUCCESS Overcome 'Lack of Awareness' and 'Cultural Resistance' by offering something uniquely beneficial that directly addresses these issues. • Educate: Use the USP as an educational tool. For instance, a USP like "Automation for All: Simplifying Technology, Enriching Lives" directly addresses lack of awareness by emphasizing accessibility and societal benefits. • Reframe the Conversation: Craft your USP to shift cultural perspectives. For example, "Empowering Your Workforce with Intelligent Automation" changes the focus from job loss to job enrichment. • Integrate the USP in all marketing materials and social platforms. • Develop educational webinars or tutorials reinforcing the USP. Track engagement and inquiries pre and post-implementation of the new USP. 01 02 03 04 • CREATING A UNIQUE SELLING PROPOSITION (USP) REVENUE OPTIMIZATION STRATEGY PROPOSAL Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

12. OBJECTIVE STRATEGY IMPLEMENTATION METRICS FOR SUCCESS Address 'High Costs' and 'Infrastructure Issues' by focusing on the basic necessities that must be in place for automation to be adopted successfully. • Affordability: Emphasize the cost-effectiveness of your solutions. This could mean showcasing package deals, subscription models, or scalability. • Reliability: Emphasize how your solutions can work reliably even under infrastructure limitations. Make it clear that your product doesn't necessarily require state-of-the-art infrastructure to function effectively. • Optimized Local Storage: Design your systems to be less dependent on constant internet access by using local storage and synchronization features. This way, businesses can continue operations even during downtimes and sync up when online. • Offer budget-friendly packages to lower financial barriers to entry. • Customer Acquisition Cost (CAC) • Customer Lifetime Value (CLV) 01 02 03 04 • EMPHASIZING THE HYGIENE FACTOR REVENUE OPTIMIZATION STRATEGY PROPOSAL Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

13. OBJECTIVE STRATEGY IMPLEMENTATION METRICS FOR SUCCESS 01 To overcome challenges like 'Lack of Awareness' and 'Cultural Resistance' by customizing both your Unique Selling Proposition (USP) and Hygiene Factors to resonate with specific industry sectors and psychographic profiles within those sectors. • Identify Profiles and Sectors: Combine market research data to pinpoint industry sectors that are more likely to adopt your automation solutions (e.g., Healthcare, Retail, Manufacturing), and within those, identify psychographic profiles (e.g., Efficiency Seekers, Innovation Enthusiasts). • Customize Messaging: Develop nuanced USP and Hygiene Factor messages that address the sector-specific needs while also resonating with the psychographic profiles. • Targeted Marketing Campaigns: Leverage digital marketing platforms to precisely target these industry-psychographic hybrid segments with customized messages. • Engagement Rates: Track click-through and engagement rates for each segmented campaign. • Conversion Rates: Monitor conversions from these targeted campaigns compared to non-segmented campaigns. 02 03 04 • INDUSTRY-PSYCHOGRAPHIC HYBRID SEGMENTATION REVENUE OPTIMIZATION STRATEGY PROPOSAL Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

14. BOOSTING SALES AND ENGAGEMENT with Industry-Psychographic Segmentation Strategies

15. DEFINITION WHY IT'S IMPORTANT: EXAMPLES: REVENUE OPTIMIZATION STRATEGY PROPOSAL Industry Segmentation involves dividing a market based on the type of business customers are in. The segmentation often reflects the specific needs, challenges, and opportunities tied to a particular industry sector. • Customization: Products or services can be tailored to meet the specific needs of each industry. • Focused Marketing: Allows for targeted marketing campaigns that speak to industry-specific issues, technologies, or compliance standards. • Sales Strategy: Helps in developing specialized sales strategies for different industries. • Resource Allocation: Enables a business to allocate resources more efficiently by focusing on industries that are more likely to benefit from their product or service. • Healthcare • Retail • Manufacturing • Technology • Financial Services • INDUSTRY SEGMENTATION 01 02 03 Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

16. Industry Segmentation REVENUE OPTIMIZATION STRATEGY PROPOSAL Pros Cons Focused Marketing Industry segmentation allows businesses to tailor their marketing efforts to meet the specific needs and preferences of a given industry, thereby improving the effectiveness of their campaigns. Enhanced Product Development Understanding the unique requirements of different industries can guide product development, helping to create solutions that meet those specific needs. Limited Scope By focusing solely on specific industries, businesses might miss out on opportunities in other sectors. Resource Intensive ailoring products or services to meet the unique requirements of each industry can require significant investments in research and development. Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

17. HEALTHCARE SECTOR MANUFACTURING SECTOR RETAIL SECTOR TECHNOLOGY START-UPS NON-PROFITS Problem: Scalability and cost Solution: Provide a tiered pricing structure that allows startups to start small and scale as they grow. Problem: Customer service inefficiency and inventory management Solution: Offer CRM and inventory management modules that help retail businesses to be more customer-centric. Problem: Data security and patient record management Solution: Offer highly secure data storage and easy-to-use patient record management tools. Problem: High operational costs and efficiency concerns Solution: Offer lean operation tools within the OOS that help automate supply chain and manufacturing processes. Problem: Limited resources and need for grant management Solution: Offer discounted pricing and specialized grant management and fundraising tools. 01 02 03 04 05 • INDUSTRY SEGMENTATION REVENUE OPTIMIZATION STRATEGY PROPOSAL Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

18. DEFINITION WHY IT'S IMPORTANT: EXAMPLES: REVENUE OPTIMIZATION STRATEGY PROPOSAL Psychographic Segmentation divides the market based on variables such as values, beliefs, interests, lifestyle, social status, and activities. Unlike demographic segmentation, which focuses on 'quantifiable' variables like age and income, psychographics aim to understand 'qualitative' elements like attitudes and motivations. • Deep Understanding: Helps in understanding the emotional and cognitive factors that drive consumer behavior. • Emotional Connection: Allows brands to build an emotional connection with their customers through more resonant messaging. • Higher Engagement: Enables brands to engage with customers on a level that is deeper than mere transactional interactions. • Customer Loyalty: Better customer understanding generally leads to more meaningful engagements and higher customer loyalty. • Socially Conscious Consumers • Early Adopters of Technology • Value Seekers • Outdoor Enthusiasts • PSYCHOGRAPHIC SEGMENTATION 01 02 03 Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

19. THE EFFICIENCY SEEKERS THE COMPLIANCE KEEPERS THE INNOVATION ENTHUSIASTS THE BUDGET-CONSTRAINED THE SECURITY-CONSCIOUS 01 Problem: Always in search of ways to streamline work but struggling with multiple software for different tasks. Solution: Jojonomic's all-in-one platform can integrate various functionalities like HR, sales, and finance, making processes more efficient. Problem: Eager to adopt the latest tech but concerned about learning curves and integration with current systems. Solution: Jojonomic's low-code/no-code platform is easy to use, requiring little training. Problem: Hesitant to move to cloud-based solutions due to fears about data security. Solution: Highlight Jojonomic's strong security features and compliance certifications. Problem: Concerned about the ROI and cost of implementing a new system. Solution: Offering tiered pricing and cost-benefit analysis tools. Problem: Operating in industries where compliance with local or international regulations is a must. Solution: Jojonomic’s features that help in compliance management and reporting. 02 03 04 05 • PSYCHOGRAPHIC SEGMENTATION REVENUE OPTIMIZATION STRATEGY PROPOSAL Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

20. Psychographic Segmentation REVENUE OPTIMIZATION STRATEGY PROPOSAL Pros Cons Deep Customer Understanding Psychographic segmentation provides in-depth insights into customer behavior, needs, and motivations, which can improve marketing strategies. Increased Engagement Content and products tailored to psychographic profiles are more likely to engage customers, leading to higher conversion rates. Data Complexity Gathering and analyzing psychographic data can be complex and time-consuming, requiring specialized tools and expertise. Scalability It may not be the most effective for broad-based, mass marketing campaigns because it focuses on very specific customer groups. Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

21. MAXIMIZING CUSTOMER ENGAGEMENT By combining industry-specific needs with psychographic profiles, businesses can tailor solutions and messaging with laser precision. This dual approach allows for highly customized marketing campaigns that resonate deeply with potential customers Industry Segmentation Psychographic Segmentation REVENUE OPTIMIZATION STRATEGY PROPOSAL Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

22. Example of Industry-Psychographic Hybrid Segmentation REVENUE OPTIMIZATION STRATEGY PROPOSAL • Sector: Healthcare • Psychographic Profile: The Efficiency Seekers • Problem: Healthcare providers seeking to streamline operations but overwhelmed by regulatory compliance. • Customized USP: An all-in-one platform that not only integrates various functionalities but is also compliant with healthcare-specific regulations. • Customized Hygiene Factors: Emphasize cost-effective packages with built-in compliance features, reducing the need for additional compliance solutions. • Go-To-Market Strategy: Educational webinars about efficiency and compliance in healthcare, followed by targeted email campaigns. Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

23. Example of Industry-Psychographic Hybrid Segmentation REVENUE OPTIMIZATION STRATEGY PROPOSAL • Sector: Retail • Psychographic Profile: The Innovation Enthusiasts • Problem: Always looking for the latest tech solutions to enhance customer experience but concerned about costs • Customized USP: Easy-to-implement retail automation solutions that are also budget-friendly. • Customized Hygiene Factors: Focus on affordable, scalable pricing models that allow the business to grow without sudden increases in costs. • Go-To-Market Strategy: Social media ads showcasing customer testimonials and real-world examples of how the technology enhances the retail experience. Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

24. Thank You For your attention! Copyright © 2023 Ardi Kemara Pradipta. All rights reserved. Unauthorized use prohibited.

25. REVENUE OPTIMIZATION STRATEGY PROPOSAL All slide materials and ideas presented in this proposal are the intellectual property of Ardi Kemara Pradipta. Unauthorized use, reproduction, or dissemination of this material without explicit permission is strictly prohibited by law. Copyright Notice