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More Indians paying for apps now, says Google

Indian consumers spent three times more on smartphone apps in the past year, according to Google, which sees this as an inflection point in the country’s digital ecosystem that will allow developers to finally monetise their apps.

AparnaSinha
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More Indians paying for apps now, says Google

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  1. More Indians paying for apps now, says Google Indian consumers spent three times more on smartphone apps in the past year, according to Google, which sees this as an inflection point in the country’s digital ecosystem that will allow developers to finally monetise their apps. “If there’s one thing that the Indian internet ecosystem has been challenged with, it is monetisation. But we believe that the time has come where we’re beginning to see a change in monetisation in India,” said Rajan Anandan, managing director, Google India. Alongside seeing app downloads on its Play Store exceed one billion recently, the company said it saw a 300 per cent growth in customer app spends. This included upfront payments for buying apps, in-app purchases and the money that people paid for subscribing to services. At its first App Excellence Summit held in Bengaluru on Tuesday, Google said it was gearing up for this change by building a robust payment system on its Play Store. Google now accepts payments through

  2. credit/debit cards, direct carrier billing and even payments through popular digital wallets. more about Google Play Store at Technology The company said it was also constantly looking at adding newer payment methods which are being widely adopted by users, when asked if the Unified Payment Interface (UPI) would soon make a debut on the Play Store. While Anandan said a majority of the Indian smartphone apps today only solve problems for the richest 100 million citizens of the country, he urged developers building apps for the next 300 million users to start running experiments on different ways to monetise the services they offer to users. “In a country like India where monetisation has been difficult, it is very important to start running experiments, trying to figure out how to monetise apps. The challenge is that when you switch on trying to monetise your app, it’s not going to happen easily. So the sooner you start experimenting, the better.” -----------------------------------------------------------------------------------------------------------

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