Video Prospecting

1. Video Prospecting: Sending Personalised Sales Video If you’ve been doing outbound sales for a while, you already know how tough it is to grab your prospect’s attention. Cold emails get ignored. WhatsApp messages get buried. And let’s not even talk about phone calls going unanswered. But there’s one outbound tactic that’s quietly winning the game for a lot of salespeople today — personalised sales videos. Before we jump into how you can get good at sending them, let’s quickly talk about why this works so well. Why personalised sales videos work Imagine your prospect is a busy businessman. His inbox is overflowing, WhatsApp notifications keep piling up and his Facebook feed? Long forgotten. Now, in the middle of this chaos, your email shows up with a short 30-second video. And the thumbnail? It’s your smiling face looking right at him. Out of sheer curiosity, he clicks. “What is this person saying that’s worth 30 seconds of my time?” And just like that, you’ve captured his attention — something most cold emails or text messages would never achieve. Why? Because humans respond better to real human faces and voice. A video makes your message feel like a one-on-one conversation. It shows you’ve put in effort. It builds trust. The fear factor: Getting over camera shyness Now, let’s address the big elephant in the room. “I’ve never done this before… I hate recording myself… I don’t even know what to say!” Trust me, I’ve been there. The first time I had to send a personalised sales video, I was terrified too. Here’s how I got over it: I wrote a short script focused on one thing my prospect cared about. Practised it 2–3 times. Downloaded Loom (a simple Chrome extension for recording and sharing videos). Did a quick hair check. Hit record.

2. The first take wasn’t perfect. Neither was the second. But the third was good enough. And honestly? That was all it took to start seeing replies roll in. The simple process (that works every time) Stop overthinking it. The more you think, the more you’ll delay. Here’s the quick process: 1.  2.  3.  4.  Write a simple 3–4 line script (focus on one pain point). Hit record. Don’t watch it again. Send it. It won’t be perfect. But it’ll be more human than 99% of the sales emails your prospect is receiving. 5 hacks to become a personalised video pro (in week 1) Once you’ve overcome that initial fear, here are a few tips to make your sales videos more effective: 1. Keep it under 60 seconds Short and snappy wins the game. Your prospect doesn’t have time for a 3-minute pitch. Aim for 30–60 seconds max. Also, stick to a 16:9 aspect ratio (standard widescreen). It’ll display better on most devices. 2. Focus on ONE problem Don’t cram multiple points into one video. Pick one specific problem you know your prospect is struggling with and address that. For example: “Hey [Name], I noticed you’re running lead generation ads but might be struggling with timely follow-ups. Here’s how we can help...” 3. Don’t rewatch your video This is where most people get stuck. Once you record a decent take, send it. If you start rewatching, you’ll find 10 reasons to redo it — bad lighting, wrong tone, awkward smile… the list never ends. Your prospect doesn’t expect a Hollywood production. They want authenticity. 4. Smile, stand up and get good lighting Energy matters on camera. Stand while recording, smile naturally and make sure there’s decent light on your face.

3. You don’t need fancy studio lighting. A simple window with natural light works fine. Also, check your background. Keep it clean and distraction-free. 5. Use a clickable thumbnail Your video’s first impression is the thumbnail. Instead of a blank black screen or a blurry freeze frame, create a thumbnail that makes your prospect curious. Simple things work — like you holding a paper with their name or company logo written on it. Or just you smiling and waving. Tools like Canva or YouTube Thumbnail Maker can help if you want to customise it further. But don’t overdo it with gimmicky “50X your growth” headlines. Keep it relevant and authentic. Final thoughts: It’s easier than you think Getting on camera for sales may feel daunting at first. But honestly? The mountain looks bigger than it actually is. You don’t need expensive equipment or professional editing. Just your laptop camera or phone, Loom (or any simple screen recording tool) and the willingness to hit record. Remember: It’s not about making the perfect video. It’s about showing up as a real human being who wants to help solve a problem. So the next time you’re writing a cold email… pause. Open Loom. Hit record. Send that video. Chances are, you’ll get more replies than ever before. Pro tip: Use a sales CRM to track which prospects opened your video and when. That way, you’ll know exactly when to follow up. Click here to read the full blog