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Chapter Twelve Objectives. Describe the five major advertising mediaDiscuss out-of-home advertising and its strengths and limitationsDiscuss newspaper advertising and its strengths and limitationsDiscuss magazine advertising and its strengths and limitations. Chapter Twelve Objectives. Discuss radio advertising and its strengths and limitations Discuss television advertising and its strengths and limitationsDescribe the various forms of TV advertising (such as network and cable).Discuss th9450

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Analysis of Advertising Media


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