A Brief History of Q&A Sites ? Launched April 1997, Ask Jeeves was one of the first question ? and- -answer sites. Jeeves was the name of the butler pictured on ? the original site that fetched answers to question, which could be ? 102 ? posed in conversational language or by using keyword searches ? In later incarnations the Q&A site added support for math, diction ? ary, and conversion questions. In 2001 the name was shortened ? 103 ? to Ask.com ? On September 23, 2005, the company announced ? Jeeves was going into retirement, and the character was removed ? 104 ? from Ask.com on February 27, 2006.1 4 On May 16, 2006, Ask.com ? introduced a "Binoculars Site Preview"' into its search results so that ? users could use the Binoculars" to get a sneak peek at search re ? 105 ?In September 2010 Ask.com launched its mobile Q&A ? sults pages ? for the iPhone, which brought the service to mobile users in an ? app ? 106 ? easy- -use format ? Yahoo! Answers, launched July 5, 2005, lets users both pose ? 107 ? questions and respond to questions submitted by other users ? The Q&A site accepts and answers queries in twelve languages and ? 108 ?As of December ? awards status points to encourage participation ? 2006, Yahoo! Answers had already amassed 60 million registered ? 109 ? users and a database of 65 million answers ? Answers.com was founded by Bill Gross and Henrik Jones at ? Idealab in May 1996, but it didn't launch its free Q&A site until Janu ? 110 ? 10 By August 2009 the site had 56 .4 million unique monthly ? 111 ?Bob Rosen ? visitors in the United States and 83. O million globally. ? schein, CEO of Answers .com, announced that the site had reached ? 5.5 million registered users and its database of answers had topped ? 112 ? 10 million as of November 2010 ? This social media category has long been controlled by high ? traffic industry giants such as Yahoo! Answers and Answers .com ? which each had nearly 50 million unique monthly visitors in Decem ? 113 ?However, more ? ber 2010, according to the analytics firm comScore ? recent players, like Quora, have reinvigorated this lethargic field with ? new innovations, such as celebrity experts and video questions and ? 114 ? answers ? Marketing with Q&A Sites ?
Social News ? Alexa Global ? Dated ? Google ? Description ? Sites ? Started ? Traffic Rank ? Page Rank ? Ask.com ? Originally known as "Ask Jeeves ? 49 ? April 1996 ? 8 ? Ask.com allows users to pose ques ? tions in natural language or using key ? words, and supports math, dictionary, ? and conversion questions ? Combines community-driven questions ? Answers .com ? 183 ? May 1996 ? 9 ? and answers with hundreds of authorita ? tive editorial reference books as well as ? drawing on community WikiAnswers answers from ? and Reference Answers ? database, along with licensed reference ? topics ? Yahoo! Answers ? Accepts questions and provides an ? N/A ? July 2005 ? 7 ? swers in twelve languages, with sta ? tus points awarded to encourage ? participation ? Quora ? 1,042 ? January ? Experts have flocked to the site to ? 6 ? 2010 ? answer questions in specific fields ? such as programming, cooking an ? photography- ? JustAnswer ? 1,596 ? A fee- -based service, which matches ? August ? 2003 ? 6 ? user questions with topic experts, such ? as lawyers, veterinarians, mechanics ? physicians, and contractors ? haCha ? December ? 2,330 ? Provides answers to questions via t ? 6 ? 2005 ? website, or through texting and mo ? apps ? 3,405 ? AllExperts ? Early 1998 Volunteer experts in a wide variety ? 6 ? of fields are available to answer user ? questions ? Answerbag ? 4,910 ? July 2003 ? A collaborative database of FAQs, where ? 6 ? multiple answers to a question are ? 8 ? displayed, with the best-rated responses ? at the top ? 5,405 ? June 2006 ? Blurtit ? 5 ? Offers a community- -based approach to ? answering users' questions ? Popular Q&A Sites, as of December 2011 ? Table 12.2 ? types a question, the Q&A site instantly begins to search for similar queries posted days ? or months earlier. With luck, the answer is already there. Some Q&A sites can classify ? questions by category, increasing the odds it will be seen and answered by a person ? who knows about the subject. Popular Q&A sites include Ask.com, Answer. Yahoo. ? com, Answers.com, and Quora.com (see Table 12.2 for a list of other Q&A sites). of ? these, Answers .com is unique in that is combines responses from common users with ? authoritative sources such as Wikipedia, the Encyclopedia 101 ? Heritage Dictionary ? Britannica, and the American ? Chapter 121 Discussion Boards, Social News, and Q&A Sites ? 24 ? 46 ?
MARKETING ? A STRATEGIC APPROACH ? mplemen ? Listen ? Listen ? avget ? dience ?