why is vh1 one of the most popular western music n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Why is Vh1 one of the most popular Western Music channel in India? PowerPoint Presentation
Download Presentation
Why is Vh1 one of the most popular Western Music channel in India?

Loading in 2 Seconds...

play fullscreen
1 / 1

Why is Vh1 one of the most popular Western Music channel in India? - PowerPoint PPT Presentation


  • 5 Views
  • Uploaded on

https://www.viacom18.com/on-air/english/vh1 Vh1 is India’s only 24-hour International entertainment channel giving devotees their daily fix of international music, Hollywood, and pop culture round the clock.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Why is Vh1 one of the most popular Western Music channel in India?' - AnnieAmiable


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
why is vh1 one of the most popular western music

Why is Vh1 one of the most popular Western Music channel in India?

There was a time when goods and services produced within the country were only limited to its

citizens. Individuals had to make do with whatever was available within the boundaries of their

nation. It was a typical practice as people living in one part of the world had no idea about the

lifestyles of those living on the other side. However, with the introduction of concepts such as

globalization, free trade with export and imports, etc., these national boundaries became more

permeable. Countries around the world became aware of their counterparts and the products

and services from worldwide became much more accessible than ever before.

The entertainment industry also caught up with this growing trend soon enough and Viacom 18

brought American channels such as Vh1to India. The reason behind this move was to increase

viewership of the network and popularize western music among the Indian youth. Vh1 channel

airs programmes based on music, dance, reality and lifestyle. It is a great way of introducing the

lifestyle, music and other art forms that people in the West prefer to the viewers in India.

Following the overwhelming response that Vh1 received from the Indian audiences, Viacom18

went on a step ahead and bring the channel alive with live events like Vh1 Supersonic. A music

and dance festival, Vh1 Supersonic is an annual event that takes place at a different city in India

every year. It brings a large number of musicians and artists under one roof. The eventis mostly

enjoyed by individuals who have a knack for contemporary music and others who look forward

to witness the creation of newer forms of music by merging classical with contemporary.

Viacom 18 is also behind the functioning of iconic Indian youth-oriented channels such as MTV.

The channel is known for appealing to the youth of the nation for many years. It is popular for

its youth-centric content, which is not only entertaining but also thought-provoking. The series

and programmes broadcasted on MTV have an underlying message to improve the society. It

also endorses several campaigns that aim for the betterment of the society. It is this right mix of

entertainment and social responsibility that makes MTV a leading channel.