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Advanced Performance Marketing Online Course in West Bengal

Boost your skills with advanced performance marketing online course. Learn data-driven strategies to maximize ROI. Join our job-oriented course!

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Advanced Performance Marketing Online Course in West Bengal

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  1. Digital Taktic Academy Introduction Digital Taktic operates as a digital marketing institute based in Kolkata, offering a variety of digital services including 360° marketing strategies, PPC, SEO, social media management, web development, and more. The Academy appears to be an educational wing of the agency, positioning itself as “Kolkata’s leading Online Digital Marketing Academy” that delivers an expert-led performance marketing course. In this blog we will be discussing about the course Paid Media Channels and Strategies which they offer. The details are briefly discussed below: Paid Media Channels and Strategies As outlined in their module curriculum, this part of the course covers: •Google Ads: Search, Display, YouTube, and Performance Max Ads •Facebook / Instagram Ads: Targeting, Creative Strategy, and Bidding •LinkedIn Ads: Focused on B2B marketing strategies What Each Channel Entails 1. Google Ads •Search Ads: Text ads triggered by user queries—ideal for high-intent targeting. •Display Ads: Banner or visual ads across the Google Display Network for brand awareness. •YouTube Ads: Video ad placements before, during, or after YouTube content. •Performance Max: AI-driven campaign type that automatically optimizes ads across Google’s properties including Search, Display, YouTube, Discover, and Gmail. 2. Facebook / Instagram Ads •Targeting: Use behavioural, demographic, and interest-based targeting—leveraging Meta’s advanced audience tools. •Creative Strategy: Designing effective visuals and copy to capture attention, suited for formats like carousel, story, and feed. •Bidding: Strategic budgeting decisions around cost-per-click (CPC), cost-per-thousand (CPM), and cost-per-action (CPA) to maximize ROI.

  2. 3. LinkedIn Ads •Tailored for B2B Lead Generation, with precision targeting (industry, job title, company size) and formats like Sponsored Content, InMail, or Dynamic Ads. How This Aligns with Industry Standards These channels match mainstream paid media strategies widely taught and used in digital marketing: •Search (SEM / PPC) — Pay-per-click ads via search engines like Google and Bing are a foundational tactic. •Display Advertising — Visual ads on websites, apps, video etc., often for awareness and remarketing. •Social Media Ads — Platforms like Facebook, Instagram, LinkedIn, and increasingly TikTok allow highly targeted paid campaigns. •Retargeting / Remarketing — Re-engaging previous visitors via ads on various platforms. •Programmatic Advertising — Automated ad buying through DSPs (Demand-Side Platforms), SSPs, ad exchanges—often powered by AI.

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