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The Big Fat Industries TM 101 Who Are The Big Fat Industries TM ? Fast Food Soft Drinks Snack Food Why Are They The Big Fat Industries TM ? You would have to walk seven hours straight to burn off a super-sized Big Mac, fries and Coke 1 Food/Drink Activity Amount of Time

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who are the big fat industries tm
Who Are The Big Fat IndustriesTM?
  • Fast Food
  • Soft Drinks
  • Snack Food
why are they the big fat industries tm
Why Are They The Big Fat IndustriesTM?

You would have to walk seven hours straight to burn off a super-sized Big Mac, fries and Coke1

slide4

Food/Drink

Activity

Amount of Time

One bottle of Pepsi

Dancing

1 hour

Bag of Cheetos

Riding a bike

30 minutes

One soft taco

Walking

1 hour, 15 minutes

Five Oreo’s

Basketball

30 minutes2

Why Are They The Big Fat IndustriesTM?

think you know what you re eating
Think You Know What You’re Eating?
  • ½ cup of Jell-O = 0 minutes walking
  • 12 oz. Coke = 30 minutes walking
  • 1 cup of popcorn = 8 minutes walking
  • 50 potato chips = 45 minutes walking
  • 1 hot dog = 20 minutes walking3
to burn off
To Burn Off…
  • A cheeseburger & fries
    • 1 hour, 42 minutes of dancing
    • 1 hour, 21 minutes of swimming
    • 2 hours, 16 minutes of walking2
to burn off8
To Burn Off…
  • 6 Chicken nuggets
    • 36 minutes of swimming
    • 45 minutes of dancing
    • 1 hour, 39 minutes of golf2
to burn off9
To Burn Off…
  • One bottle of soda
    • Walk 3 miles in 45 minute
    • Play basketball for 40 minutes
    • Bike for 22 minutes14
slide10

Eating too much of the products may be dangerous to YOUR health…

It causes you to be overweight or obese!

slide11

In the U.S., we eat more than one million animals per hour. Many are because of the fast food industry1

why can the food of the big fat industries tm be bad for you
Why Can The Food Of The Big Fat IndustriesTM Be Bad For You?
  • One in every three children born in the year 2000 will develop diabetes in their lifetime4
  • Diabetes can cause blindness, heart & kidney disease, and loss of limbs1
  • Diabetes will cut 17-27 years off your life!1
why can the food of the big fat industries tm be bad for you13
Why Can The Food Of The Big Fat IndustriesTM Be Bad For You?
  • Obesity has been linked to: Hypertension, Coronary Heart Disease, Adult Onset Diabetes, Stroke, Gall Bladder Disease, Osteoarthritis, Sleep Apnea, Respiratory Problems, Endometrial, Breast, Prostate, & Colon Cancers, Dyslipidemia, Steatohepatitis, Asthma, Hyperuricaemia, reproductive hormone abnormalities10, 5
obesity statistics
Obesity Statistics
  • Two-thirds of all Americans are either overweight or obese4
  • Of the children and adolescents who are overweight or obese, approximately 70% will become overweight or obese adults6
where are the big fat industries tm
Where Are The Big Fat IndustriesTM?
  • Fast food can be found just about anywhere: restaurants & drive-thru windows, stadiums, zoos, airports, schools, universities, cruise ships, trains, airplanes, K-Marts, Wal-Marts, gas stations, and even hospitals
  • Snack food & soft drinks can be found all the same places & more: grocery stores, vending machines, and parks
that s heavy
That’s Heavy

In 2000, for the first time ever, the number of overweight and obese people in the world matched the number of underweight and starving…1.2 billion!11

slide17

On any given day in the United States, one-quarter of the adult population visits a fast food restaurant 8 …

McDonald’s feeds more than 46 million people a day – more than the entire population of the country of Spain, or more than the populations of California and Florida combined!1, 7

can you eat the big fat industries tm products and still be healthy

Can You Eat The Big Fat Industries’TM Products And Still Be Healthy?

Yes…Absolutely…You Better Believe It…Si…Sure You Can!

can you eat the big fat industries tm products and still be healthy21
Can You Eat The Big Fat Industries’TM Products And Still Be Healthy?
  • It’s all about moderation and balance!
  • Moderation: You can eat/drink The Big Fat Industries’TM products, just not all the time
can you eat the big fat industries tm products and still be healthy22
Can You Eat The Big Fat Industries’TM Products And Still Be Healthy?

My Pyramid

  • The best diet consists of a wide variety of foods
  • Moderation & Balance

www.mypyramid.gov

can you eat the big fat industries tm products and still be healthy23
Can You Eat The Big Fat Industries’TM Products And Still Be Healthy?
  • Balance: The more you use The Big Fat Industries’TM products, the more you need to be ACTIVE!
you are the target
You Are The Target
  • The Big Fat IndustriesTM are working hard to get you to eat/drink as many of the products as possible
  • And, they are not emphasizing moderation or balance
  • McDonald’s spends more on marketing and advertising than any other brand9
adults behind the scene
Adults Behind The Scene
  • Marketing people
  • Survey people
  • Advertising people
  • Focus groups
  • Creative people
what are these adults doing
What Are These Adults Doing?

Fry, Pie and Sly…

They are being sneaky, tricky, and sly to get you to use as much of their products as possible – and they are not emphasizing moderation or balance

the bottom line

The Bottom Line:

The more of their products you use the more money they make. (Which is why they don’t emphasize moderation)

advertising overload
Advertising Overload
  • Think about all of the advertising from The Big Fat IndustriesTM
  • Food makers spend $15 billion a year on advertising 10
    • Much of which is for junk food and targeted to kids
  • The soft drink industry spends more than $700 million on advertising a year14
advertising overload31
Advertising Overload
  • The average kid sees 10,000 advertisements for food a year from The Big Fat IndustriesTM 12
  • 95% of which are for fast foods, candy, sugared cereal & soft drinks 12
advertising overload32
Advertising Overload
  • Now think about all of the advertising about healthy foods
  • Only $2.7 million is spent on promoting healthy dietary guidelines, like the new food pyramid, by the US Department of Agriculture
slide33
Do You Really Want To Do What The Big Fat Industries’TM Advertising Tells You To Do Without Thinking About It First?
advertising techniques
Advertising Techniques
  • Tricks of The Big Fat IndustriesTM
    • Color
    • Sounds & Jingles
    • Humor
    • Spokesperson
    • Spokes-character
    • Toys
color
Color
  • Certain colors attract your attention
  • McDonalds colors, red and yellow, are known for promoting hunger and urgency in their customers
  • The colors actually make the customers buy more food
sounds jingles
Sounds & Jingles
  • The Big Fat IndustriesTM purposefully use catchy lyrics and tunes that are easy to remember
  • Oscar Meyer wiener song
  • McDonalds “I’m lovin’ it”
  • Fanta “Want a Fanta, don’t cha wanna Fanta?”
humor
Humor
  • Advertisers create humorous messages to attract attention and help you to remember their product
spokesperson
Spokesperson
  • Michael Jordan
  • Britney Spears
  • David Beckham
  • LeBron James
spokes characters
Spokes-Characters
  • Shrek
  • Pokemon
  • Tony the Tiger
  • Nestle Quick Bunny
  • Chihuahua
slide40
Toys
  • There is a reason the fast food industry puts toys in their kids meals: To get kids to eat the food the toys come with
if you order one of the very few healthier items at mcdonald s you don t get a toy

If you order one of the very few healthier items at McDonald’s you don’t get a toy!

RIP-OFF!

incentives
Incentives
  • Some companies will reward you for using large amounts of their products
  • Mt. Dew, Pepsi
slide44
Every time you wear or use promotional items you are helping the industries advertise to your friends and everyone that sees you!
product placements
Product Placements

Video Games

  • KFC & Pizza Hut – Crazy Taxi

Movies

  • Reese’s Pieces – E.T.

TV Shows

  • Coca-Cola – American Idol
the big fat industries tm have been doing this for a long time
The Big Fat IndustriesTM Have Been Doing This For A Long Time…

1960’s

1970’s

1940’s

2002

1990’s

making their wallets fat
Making Their Wallets Fat…

The average Florida Teacher makes about

$41,578 a year. These 5 CEO’s salaries

could support 673 teachers! 13

soda consumption
Soda Consumption
  • In 2004, the average American consumed 37 gallons, or 59,000 calories, of carbonated beverages
  • Six of the seven most popular soft drinks contain caffeine, which is mildly addictive
  • Companies make enough soda each year to provide each person in America with 557 cans14
warning labels on soft drinks
Warning Labels on Soft Drinks?
  • One organization is calling for warning labels on all non-diet carbonated & non-carbonated soft drinks containing more than 13 grams of refined sugars per 12 ounces
  • A typical 12-ounce soda contains 40 grams
  • What else? Calorie labeling on soft drinks on restaurant menus, stopping soda sales in schools, and raising taxes on soda & other junk foods14
warning labels on soft drinks50
Warning Labels on Soft Drinks?
  • Possible messages:
    • The U.S. government recommends that you drink less (non-diet) soda to help prevent weight gain, tooth decay, and other health problems
    • To help protect your waistline and your teeth, consider drinking diet sodas or water
    • Drinking soft drinks instead of milk or calcium-fortified beverages may increase your risk of brittle bones (osteoporosis)
    • For caffeinated drinks: This drink contains x grams of caffeine, which is a mildly addictive stimulant drug. Not appropriate for children. 14
be cautious watch out
Be Cautious…Watch Out!
  • Be the person in charge of your health!
  • Be a step ahead of The Big Fat IndustriesTM Advertising!
credits
Credits
  • Big Fat Industries 101TM was created by and is maintained by dewey & associates, inc.
    • Compiled from a wealth of knowledge on obesity that is widely available and published regularly
    • More information about dewey & associates can be found at deweyandassociates.com
credits54
Credits
  • Supersize Me Website; SupersizeMe.com
  • Calorie King Website; Calorieking.com
  • SPARK Manual & Website; sparkpe.com
  • Center for Disease Control Website; cdc.gov
  • International Food Information Council Foundation Website; ific.org
  • Surgeon General’s Call to Action, U.S. Department of Health & Human Services; surgeongeneral.gov
  • U.S. Census FactFinder; census.gov
  • Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York: Perrnnial, 2002.
credits55
Credits
  • Hawken, Paul. “Open Forum on Corporate Social Responsibility: A Ronald McDonald Fantasy.” San Francisco Chronicle, June 2, 2002. sfgate.com
  • Barboza, David. “If You Pitch It, They Will Come.” New York Times, August 3, 2003. nytimes.com
  • Worldwatch Institute Website; worldwatch.org
  • Schwartz, M.B., and R. Puhl. “Childhood Obesity: A Societal Problem to Solve.” Obesity Reviews, Vol. 4, Issue1, International Association for the Study of Obesity, 2003. Blackwell-synergy.com
  • PepsiCo, Kellogg’s, McDonald’s, Coca-cola, Kraft Summary compensation tables from each corporate website. Florida Department of Education, fldoe.org
  • Jacobson, Michael. Liquid Candy: How Soft Drinks Are Harming American’s Health. Center for Science in the Public Interest; spinet.org
  • U.S. Department of Agriculture Website; usda.gov & mypyramid.gov