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Monthly digital marketing report (free template)

Reporting can be one of the most tedious parts of a marketer's job, but it's also one of the most critical. Your metrics prove your work's worth: How much traffic are you driving to your website? How many customers did your marketing efforts generate? Now, you never have to miss another deadline.<br><br>To make your reporting way easier, we've created a template complete with an Excel spreadsheet and PowerPoint deck, so you don't have to start from scratch. Using this template should make your monthly reporting much faster, so you can get back to driving results.<br><br>For a limited time we're giving away this template so you will be able to: <br>- Track monthly growth of your visits, leads, and customers<br>- Measure your website's visit-to-lead conversion rate<br>- Accurately track which channels are performing best<br>- Plug your metrics into a PowerPoint deck to present to your boss.

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Monthly digital marketing report (free template)

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  1. How to Use This Template

  2. How to Use This Template

  3. Reach MoM Growth Jan-12 200 100 100 100 Feb-12 300 100 100 100 Mar-12 Apr-12 500 200 200 200 May-12 Jun-12 600 300 300 300 Jul-12 650 400 400 400 Aug-12 700 400 400 400 Sep-12 800 500 500 500 Oct-12 900 500 500 500 Nov-12 950 600 600 600 Dec-12 1000 700 700 700 Description Email addresses in the database Facebook page likes LinkedIn company page followers + group members Corporate Twitter account followers YouTube channel subscribers Email Facebook LinkedIn Twitter YouTube 400 200 200 200 10 550 300 300 300 20 5% 17% 17% 17% 0% 0 0 10 20 30 30 40 40 50 50 MoM Growth Jan-12 500 Feb-12 600 Mar-12 1010 Apr-12 1110 May-12 1470 Jun-12 1520 Jul-12 1880 Aug-12 1930 Sep-12 2340 Oct-12 2440 Nov-12 2800 Dec-12 3150 Total 13%

  4. Visits MoM Growth Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 100 100 100 100 100 100 100 n/a Jul-12 110 110 110 110 110 110 110 Aug-12 120 120 120 120 120 120 120 n/a Sep-12 130 130 130 130 130 130 130 n/a Oct-12 140 140 140 140 140 140 140 n/a Nov-12 150 150 155 150 150 150 150 n/a Dec-12 160 160 170 160 160 160 160 n/a Direct Traffic Direct Traffic Email Marketing Email Marketing Organic Search Organic Search Paid Search Paid Search Referrals Referrals Social Media Social Media Other Campaign Other Campaign Offline Sources Offline Sources 50 50 50 50 50 50 50 60 60 60 60 60 60 60 70 70 70 70 70 70 70 80 80 80 80 80 80 80 90 90 90 90 90 90 90 7% 7% 10% 7% 7% 7% 7% n/a n/a n/a n/a n/a n/a n/a MoM Growth Jan-12 350 350 Feb-12 420 420 Mar-12 Apr-12 560 560 May-12 Jun-12 700 700 Jul-12 770 770 Aug-12 840 840 Sep-12 910 910 Oct-12 980 980 Nov-12 1055 1055 Dec-12 1130 1130 Total Total Online 490 490 630 630 7% 7%

  5. Visits

  6. Leads MoM Growth Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Direct Traffic Direct Traffic Email Marketing Email Marketing Organic Search Organic Search Paid Search Paid Search Referrals Referrals Social Media Social Media Other Campaign Other Campaign Offline Sources Offline Sources 10 10 10 10 10 10 10 10 15 15 15 15 15 15 15 15 20 20 20 20 20 20 20 20 25 25 25 25 25 25 25 25 30 30 30 30 30 30 30 30 35 35 35 35 35 35 35 35 40 40 40 40 40 40 40 40 45 45 50 45 45 45 45 45 50 50 60 50 50 50 50 50 55 55 70 55 55 55 55 55 60 60 80 60 60 60 60 60 65 65 90 65 65 65 65 65 8% 8% 13% 8% 8% 8% 8% n/a MoM Growth Jan-12 Feb-12 120 105 Mar-12 Apr-12 200 175 May-12 Jun-12 280 245 Jul-12 320 280 Aug-12 365 320 Sep-12 410 360 Oct-12 455 400 Nov-12 500 440 Dec-12 545 480 Total Total Online 80 70 160 140 240 210 9% 9%

  7. Leads

  8. Customers MoM Growth Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Direct Traffic Direct Traffic Email Marketing Email Marketing Organic Search Organic Search Paid Search Paid Search Referrals Referrals Social Media Social Media Other Campaigns Other Campaigns Offline Sources Offline Sources 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 20% 20% 20% 20% 20% 20% 20% n/a MoM Growth Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Total Total Online 8 7 8 7 16 14 16 14 16 14 24 21 24 21 32 28 32 28 40 35 40 35 48 42 20% 20% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Grand Total % Customers from Marketi 20 20 30 30 30 35 35 40 40 40 45 50 11% 8% 40% 40% 53% 53% 53% 69% 69% 80% 80% 100% 89% 96%

  9. Customers

  10. Conversion Rates MoM Growth Jan-12 350 Feb-12 420 120 Mar-12 Apr-12 560 200 May-12 Jun-12 700 280 Jul-12 770 320 Aug-12 840 365 Sep-12 910 410 Oct-12 980 455 Nov-12 1055 500 Dec-12 1130 545 Visits Leads Customers 490 160 16 630 240 16 7% 9% 20% 80 8 8 16 24 24 32 32 40 40 48 Jan-12 23% 10% 2.3% Feb-12 29% Mar-12 33% 10% 3.3% Apr-12 36% May-12 38% Jun-12 40% Jul-12 42% 8% 3.1% Aug-12 43% Sep-12 45% Oct-12 46% Nov-12 47% Dec-12 48% Visit to Lead % Lead to Customer % Visit to Customer % 2% 10% 12% 7% 8% 7% 9% 9% 8% 9% 8% 9% 1.9% 2.9% 2.5% 3.4% 3.8% 3.5% 4.1% 3.8% 4.2%

  11. Conversion Rates

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