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MONTHLY REPORT

MONTHLY REPORT. DECEMBER, 2013. 1. Market Overview. 1.1. New Channel Profile. 759 Kawaiiland – (location: Causeway bay)

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MONTHLY REPORT

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  1. MONTHLY REPORT DECEMBER, 2013

  2. 1 Market Overview

  3. 1.1 New Channel Profile • 759 Kawaiiland – (location: Causeway bay) • The 759 store started by selling Japanese snacks in a lower price and serving their customer in Japanese style since 2010. It is now a well-established chain-store, selling also baby products, pet food and more, and owning over 150 shops across Hong Kong. Recently, it had opened a beauty shop, 759 Kawaiiland in Causeway Bay, Hong Kong. The shop mainly sells beauty products from Japan and Korea, such as Tony Moly, HolikaHolika, and Join. • - The overall non-membership price is relatively cheaper than SASA.

  4. 2 Total Sales by Value

  5. Excluding the sales of the XMAS package in both November and December, the total sales in December increased 10.7% from $ 167,644 to $ 185,621. 2.1 Total Sales by Value (Exclude XMAS)

  6. 3 Total Sales by Volume

  7. Only 852 XMAS sets remaining. Being unable to satisfy demand had caused a significant drop. • Sales of EANT decreased as Escalator Crown advertisement ceased in December. 4 Total Sales by Value: By Product

  8. 5 Total Sales by Volume: By Product Top 3 in DEC 1.ASL 2.EANT 3.MIP Total Top 3 1.ASL 2.MIP 3.B&W

  9. 5.1 Total Sales by Value: By Product (Absorption of XMAS Package) • Apart from ASL, the all time popular mask and B&W, the sales of other masks had declined due to the unavailable goods of XMAS pack. Top 3 in DEC 1. ASL 2.EANT 3.MIP Total Top 3 1.ASL 2.MIP 3.B&w *To make it more comparable. We divided the XMAS sets back into the individual SKUS using the following multiple:- ASL X 0.66 MIP x 0.66 HMT x 0.66 EANT x 1

  10. 6 Total Channel Sell-Out *Faith in Face products are currently exclusive to Mannings

  11. 7 Marketing overview Clipping from Honey Magazine Clipping from Headline Daily newspaper Clipping from Cheer Magazine Clipping from Honey Magazine Clipping from Jessica Magazine Clipping from Mina Magazine Clipping from More Magazine Clipping from More Magazine

  12. 7.1 Marketing Overview: ATL Clipping from More Magazine Clipping from More Magazine Clipping from One Magazine Clipping from With Magazine Clipping from Tour Magazine Clipping from Yes Magazine EANT MTR advertisement

  13. 7.2 Marketing Overview: ATL (online) Clipping from Qooza Clipping from ol.mingpao.com Clipping from eLadies Clipping from Hong Kong Directory Clipping from She.com Clipping from Asia She Win Clipping from ESD Life

  14. 8 Marketing Overview: BTL 200 Top-Shelf Dumpbins in Mannings

  15. 9 Marketing plan: 6 months KEY: - ASL: After Shower Look B&W: Black & White Film Star HMT: Hold Me Tight NRM: Nourish Me EANT: Eye Am Not Tired

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