Secrets to Succeed in Internet Marketing & E-Business

1. Internet Marketing www.admecindia.co.in @admecinstitute A Presentation by: Rajesh Kumar ADMEC MULTIMEDIA INSTITUTE

2. PRACTICAL GUIDELINES TO BRING A WEBSITE ON TOP OF SEARCH ENGINES

4. Internet Marketing ●Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. ●Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.

5. Specialized Areas of Internet Marketing 1. Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO). 2. Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers. 3. Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg. 4. Viral marketing (or viral advertising) is a marketing technique that uses pre- existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales or marketing buzz).

6. Search Engine

7. Popular Search Engines

9. Search Engine Optimization Search engine optimization – commonly abbreviated to SEO – is the process whereby a Web site, or more specifically a web page or document, is constructed or amended in such a way as to improve its placement in the search engine results pages or SERPs. The Four Phases of an SEO Project Pre-site activities On-site activities Off-site activities Post –site activities ● ● ● ●

11. ON PAGE OPTIMIZATION

12. OFF PAGE OPTIMIZATION

13. White Hat SEO White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices.

15. Black Hat SEO Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules.

16. Page and Alexa Rank

17. SEO Tool

18. Google Analytic

19. Google Webmaster

20. Website Development

21. Content as a Weapon

22. Landing Page

23. SOCIAL MEDIA OPTIMIZATION

24. SOCIAL MEDIA MARKETING

25. Viral marketing • Video (Documentary, Short Films, etc… • Research-based Text Content: • Media Coverage • Target the appropriate audience and channels • Create Emotional Appeal • Do something unpredicted

26. Digital marketing

27. AdWords (PPC)

28. AdSense

29. AFFLIATED Marketing

30. Email-Marketing

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