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Do’s and Don’ts in OOH Advertising

In this ppt we describe the Dou2019s and Donu2019ts in OOH Advertising

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Do’s and Don’ts in OOH Advertising

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  1. Do’s and Don’ts in OOH Advertising

  2. Introduction • Out-of-home advertising is considered as a mass-market medium. • It is one of the most cost-effective marketing platforms to reach the target audience and to spread your message. • Outdoor ads offer great visibility not only because of their size but also due to the usage of creative ideas and attractive visuals. • The following are some do's and don't tips through which you can make your outdoor ads a huge success.

  3. Know the Target group(TG) • Advertisers should identify the TG. • Without knowing about the TG, the campaigning won’t make sense. • Before creating a design or marketing strategy, brands should who are their target audience? What are they interested in? What problems do they have & how can the company provide solutions?

  4. Using fewer words • We are often on the move & don’t have a lot of time to read long texts on a billboard. • Research shows the average time spent reading a billboard is about six seconds. • So, Try to create a good billboard ad, keep the word count between 6 to 8 words.

  5. Don’t look for direct response • A brand advertise to get some response from the viewer, but an advertisement is not the place to expect a direct response. • Billboards are for an immediate & memorable message to put across so that people get back to you. • Often Billboards are covered with websites, social links & phone numbers which are neither attractive nor can the viewer take it down.

  6. Uncluttered Ads • Having more content is good but not for outdoor advertising. • If the billboard is covered with an excess of information, too many products, phone numbers, addresses it doesn’t give the right response. • The focus should go more on the product and the brand identity.

  7. Conclusion • Nowadays even for experienced businesses, developing a brand can be a complex undertaking. • There are many outdoor advertising agencies in India who can help you promote your business. • In order to make your advertising campaign a huge success, it is advisable for you to hire such a professional.

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