Advertising. Origins? Print advertising in 18 th Century America Ben Franklin & “white space” Classified versus display advertising. Ad agencies. Volney Palmer N.W. Ayer Full Service versus “boutiques” 15% commission on media Mark-up on services. Advertising “eras”.
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“How does the product fit into the marketplace, in the consumer’s mind?”
Self service supermarkets changed the way products were promoted.
Package recognition replaced brand name recognition.
Where has advertising not expanded?
What’s in the can?
What’s in this jar?