Transformation of media and entertainment industry with SAP BRIM - Acuiti Labs

1. AcuitiLabs Transformation of Media and Entertainment Industry with SAP BRIM www.acuitilabs.co.uk July 2020

2. Media and Entertainment Industry  The evolution of the industry has led to more subscription-based economy with a healthy dose of usage-based charging. Easy and flexible options to watch movies or their favorite shows which is now at their fingertip with the online streaming platforms like Netflix, Amazon video, Hotstar and the list goes on.  More and more movie makers and studios are now releasing content directly on the streaming platforms making the traditional model close to obsolete.  Along with this the consumer expectations have changed considerably. They are now looking at pure subscription of their desired bundles or pay per use or a combination of the two. They are no longer willing to be tied to the conventional media content delivery, where the choice was driven by the media service providers. www.acuitilabs.co.uk

3. Imperatives of Media and Entertainment World today  Consumers of media are now the millennials whose expectations are completely different from yester years. The viewing habits and demands are very technology driven. It is very important to understand that the combination of new digital distribution modalities and evolution of customer’s consumption habits. This is continuously challenging the traditional Media and Entertainment business model. It has already been considered the start of a sweeping transformation that will continue to reshape the entire Media and Entertainment ecosystem. We cannot ignore the unyielding competition as far as the media and entertainment industry is concerned, with even the biggest of industry players battling for the eyeballs of the viewers and subscribers. The media companies that will rapidly identify and react to the evolving requirements and consumption patterns of the end-users will survive in this rate race. www.acuitilabs.co.uk

4. When, at any given point people can exchange notes with each other about any of the newly launch media content by the means of several social media website like YouTube or Instagram or review sites, the death or survival of any published or broadcast content can be decided in seconds. One thing is very clear, consumers are more liberal and are keen to exercise greater choices and express personal freedoms as far as media & entertainment are concerned. Along with independence, consumption has also significantly gone up. This has led to a double-edged challenge for the content providers, greater opportunities and much higher risks. In the era of technology shifts it is imperative that only those media and entertainment entities that enable themselves rapidly, identify and act on this tectonic shift in the consumer mindset will survive and indeed thrive. www.acuitilabs.co.uk

5. Challenges faced by Media and Entertainment Industry – 1. Higher Customer Expectations 2. Adaption of new realities 3. Constant desire of customers for something new and unique 4. Mitigation of Cyber risks 5. Race to deliver the best content www.acuitilabs.co.uk

6. Role of SAP in changing the face of Media and Entertainment Industry Here are a few points that can help in understanding the role of SAP in media and entertainment industries – Creating New Cloud-Based Multipurpose Applications The SAP Cloud based platform is helping media companies to build new cloud-based mobile applications rapidly which can in turn help them for the next-generation audience, that are more technology driven and are always hooked online through their mobile devices. Bundling Many new media companies are opting for bundling service offered by SAP. Product bundling feature enables them to easily create complex and personalized product offerings of digital goods and services for their customers. With the help of this feature you can also offer flexible pricing and availability rules based on the customer selection Packaging In this competitive world of new digital a reality, SAP S/4HANA can help your deal with all packaging requirements efficiently. www.acuitilabs.co.uk

7. Role of SAP in changing the face of Media and Entertainment Industry Monthly Subscription Billing SAP Subscription Billing solution can help your business with a simplified, automated approach to billing and ordering processes to help you create and monetize new offers quickly and effectively which can also be chosen on the Subscription basis. Customer Experience SAP Billing Services can help your company in delivering better customer experience by providing transparency and flexible billing choices. It can help you in managing huge number of users with ease and also keep a track of user-based charging. SAP innovative software solutions remain the game changer when it comes to targeting the right audience, dealing with customer problems, establishing better connections with them, and a lot more. www.acuitilabs.co.uk

8. Thank you​ Acuiti Labs ​ ​ 872 Salisbury House, ​ London EC2M 5QQ​ ​ e: info@acuitilabs.co.uk    ​ t: +44 (0)20 7101 9405​ w: www.acuitilabs.co.uk​