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Media and Entertainment 2010

IBM Business Consulting Services. Media and Entertainment 2010. Nick Duger July 12, 2011. ?. http://www.javaprogrammingforums.com/images/ipod-touch.jpg. http://scrapetv.com/News/News%20Pages/Business/images-4/old-tv.jpg. content. http://www.javaprogrammingforums.com/images/ipod-touch.jpg.

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Media and Entertainment 2010

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  1. IBM Business Consulting Services Media andEntertainment2010 Nick Duger July 12, 2011

  2. ? http://www.javaprogrammingforums.com/images/ipod-touch.jpg http://scrapetv.com/News/News%20Pages/Business/images-4/old-tv.jpg

  3. content http://www.javaprogrammingforums.com/images/ipod-touch.jpg http://scrapetv.com/News/News%20Pages/Business/images-4/old-tv.jpg

  4. from?

  5. http://fileforum.betanews.com/detail/iTunes-for-Mac-OS-X/1066335784/2http://fileforum.betanews.com/detail/iTunes-for-Mac-OS-X/1066335784/2 http://www.comcaststudio25.com/

  6. value?

  7. http://oldetimecooking.com http://blogs.amctv.com

  8. delivered?

  9. http://zedomax.com http://flickr.com

  10. contentvaluedeliver http://www.javaprogrammingforums.com/images/ipod-touch.jpg http://scrapetv.com/News/News%20Pages/Business/images-4/old-tv.jpg

  11. How do we delivervaluable contentto consumers?

  12. Key Concepts • ‘Closed’ to ‘Open’ • Consumers demand it • Pervasive media • ‘Know’ consumers

  13. IBM Business Consulting Services – Media and Entertainment 2010

  14. content trend

  15. ? http://tested.com

  16. ? http://geek.com

  17. outcome

  18. http://alexa.com

  19. http://alexa.com

  20. consumption trend

  21. IBM Business Consulting Services – Media and Entertainment 2010

  22. IBM Business Consulting Services – Media and Entertainment 2010

  23. outcome

  24. ? http://www.engadget.com/2011/05/17/study-finds-netflix-is-the-largest-source-of-internet-traffic-in/

  25. 3 recommendations…

  26. #1 content

  27. IBM Vying for Attention 2001-2005 http://tested.com

  28. branded entertainment IBM Vying for Attention 2001-2005

  29. http://www.youtube.com/watch?v=pe9CVfrfOKo Nike http://www.youtube.com/watch?v=fu3fzu17YBc Nike http://www.youtube.com/watch?v=Ezk0e1VL80o Dodge

  30. #2 platform

  31. http://flickr.com

  32. #3 access

  33. http://www.engadget.com/2010/01/10/disneys-keychest-is-not-drm/http://www.engadget.com/2010/01/10/disneys-keychest-is-not-drm/

  34. Key Concepts • ‘Closed’ to ‘Open’ • Pervasive media • On demand • ‘Know’ consumers

  35. #1 content#2 platform#3 access http://www.javaprogrammingforums.com/images/ipod-touch.jpg http://scrapetv.com/News/News%20Pages/Business/images-4/old-tv.jpg

  36. Media andEntertainment2010 Nick Duger July 12, 2011 IBM Business Consulting Services

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