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How To Promote a Website online ? | Brandon Gaynor of Rancho Cucamonga

Brandon Gaynor is having experience been working as a Senior Branch Manager for a Mortgage company in Rancho Cucamonga since 2017. Brandon Gaynor is also a social Worker he always wants to help needy people that need any kind of help.<br>

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How To Promote a Website online ? | Brandon Gaynor of Rancho Cucamonga

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  1. How To Promote a Website online ? Brandon Gaynor of Rancho Cucamonga

  2. Agenda • Facebook Ads • Boost Post • Promote Website • Promote Page • Social Media Cross Promotion • Local Google

  3. Facebook Stats 1.44 billion monthly active users 1.23 billion mobile monthly active users 23% of users check their account 5+ times/day Age 90% 84% 79% 68% 60% 45% 45% 23% 0% 18-29 30-49 50-64 65+

  4. Facebook’s Algorithm

  5. Facebook Advertising Options Facebook Advertising Boost Posts Promote Website Promote Page

  6. What is a Boosted Post? • Users can pay to increase the reach of a particular post, to a specific audience.

  7. What Posts Can I Boost? • Status Updates • Links • Photos • Videos

  8. Can I Target Who Sees It? YES! • Target the post: • People who like your page • People who like your page and their friends • People you choose through targeting • Location, age, gender, interests

  9. How To Boost A Post • Click Boost Post at the bottom of any post. • Less than 20% text • For more options, use Ad Manager

  10. Cost • The cost will depend on your audience. • You will be charged for impressions • The number of people who see your post • You determine the budget

  11. Case Studies Spend: $25

  12. Case Studies Spend: $50

  13. What is Promote Website? • Allows you the ability to promote a specific URL on your site. • Ecommerce • Newsletter sign-up

  14. Why Should I Promote a Website? • Increase website visitors • Increase sales on an ecommerce site • Advanced: Remarket to Website Visitors

  15. How To Promote a Website • Use Ads Manager

  16. Cost • The cost will depend on your audience. • CPC (Cost per click) • CPM (Cost per impression [1000]) • Daily Unique Reach • People see ad once per day

  17. Case Studies Spend: $75 Transportation

  18. What is Promote Page? • Paid Facebook advertisement • Goal: Increase Page Likes

  19. Why Should I Promote my Page? • Promote your Facebook Page to a targeted audience • Inform people about your business • Increase “Likes”

  20. Cost • The cost will depend on your audience. • You will be charged for each “LIKE” your page receives • Impression • Likes

  21. Social media cross promotion How do I promote my business’ social media?

  22. Do Not Say… “Find us on Facebook.”

  23. Unless it looks like this… Brandongaynorofranchocucamonga

  24. Promote Your Social • … at various business touch points…

  25. Promote Your Social • … in store… • Washrooms • Cash Register • Wall • On Shelf

  26. Promote Your Social • … on receipts/invoices

  27. Promote Your Social • … on your product…

  28. Promote Your Social • … on print media…

  29. Promote Your Social • … on other social media…

  30. Tips for Promoting ✓Up-to-date social media logos ✓Address ✓Call-to-action • Why should they “Like,” follow you?

  31. Google+ Getting on Google Maps

  32. Get on the Map… literally

  33. search: Gananoque Spa AD AD Google+

  34. Google My Business • Cost: Free • The info you provide about your business will appear on Google Search, Maps and Google+.

  35. Get on Google Maps • Visit: https://www.google.com/business/

  36. What we discussed… • Facebook Ads • Boost Post • Promote Website • Promote Page • Social Media Cross Promotion • Local Google

  37. Thank You

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