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SEO vs SMM Are You Using them Right for Your Business

SEO and SMM, are you doing the right to drive measurable outcomes for your company? Let discover the answer

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SEO vs SMM Are You Using them Right for Your Business

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  1. SEO vs SMM Are You Using them Right for Your Business?

  2. Index Pages • On-page SEO • Off-page SEO • Social Media Marketing

  3. Introduction • SEO and SMM are integral solutions to strengthen your digital presence but whether your business benefits from it largely depends on how you do it. • Some companies may find the competition relevant and choose to side with one of them. But the reality is far from it as both SEO and SMM are important to attract organic traffic and boost lead generation rate for your website. • They create value for your audience while improving the digital marketing strategy of your business. Have a look at the user traffic generated for blogs posted on different websites: • Herein, this blog, we’ll discuss what is essential to spruce up SEO and SMM to stay on the right track: Source: https://universalitservice.com/2021/07/14/seo-vs-smm-are-you-using-them-right-for-your-business/#wpcf7-f170-p2848-o1

  4. SEO: Are you doing it right? • SEO is instrumental to rank your business website well in major search engines. Interestingly, there are many factors involved to successfully run an SEO campaign for your website. • Users trust search engines to give them accurate results. Even if your business is the answer to all their problems, your website ought to rank at the 1st page of the Google search engine page to grab the attention and get maximum user clicks. • Wondering where you’ve gone wrong? We are giving you a quick rundown of what all must be assessed when it comes to website SEO.  Without any delay, let’s begin… Source: https://universalitservice.com/2021/07/14/seo-vs-smm-are-you-using-them-right-for-your-business/#wpcf7-f170-p2848-o1

  5. 1. On-page SEO Anything you do on your website constitutes on-page SEO.  Here’s a checklist of key factors to fix your on-page SEO: • Title Tags: Each web page needs a unique title tag focusing on targeted keywords. Add a description that further extrapolates the title and provides valuable information. • Header Titles: Every web page must have a content hierarchy with keyword-rich header titles that give an insight into the main body of content. • Quality Content: Content continues to rule the roost with high-quality content remains a crucial factor to improve the SEQ quotient of your website. A well-researched and quality website content soars your chances to grab more eyeballs on the 1st page of Google and other search engines. • Optimized Web Images: While you’re focusing on the web content, do not forget that images can make or break the user experience. Optimize the size and format type of the images for optimal website performance. • Page Speed: Google wants its users to get quick answers. However, if it takes eons for your website to load, then the chances to improve lead conversion rate are going to be far off. As per updated Kissmetricsinfographic, more than 25% of the users will bounce off if a web page takes more than 3 seconds to load. • Internal linking: Each web page must be linked to other pages on your website to create a cohesive site structure and offer value to the users. Source: https://universalitservice.com/2021/07/14/seo-vs-smm-are-you-using-them-right-for-your-business/#wpcf7-f170-p2848-o1

  6. 2. Off-Page SEO • Whatever that happens behind your website comes under off-page SEO.  There are various steps undertaken to improve the authority or trust factor for your website including but not limited to • Backlinks: Consider them as a vote of confidence when your website receives a link from another website. However, the website ought to have high PA/DA to be of any good use to your website. Do not create artificial links and instead focus on building quality content to get natural links for your website. • Guest Posting: Create strong quality backlinks with comprehensive guest blog outreach. No need to flood with sub-standard blog content and instead focus on crafting relevant and research-based content that helps building a strong and professional profile. • Social Bookmarking: An old practice but brings new audiences for your brand products and services. Some of the popular websites for social bookmarking includes Digg and Reddit, • Online Reviews: Off-page SEO stresses upon what people ( or customers) say about your business online. Whether it’s Yelp, Google or any other website, receiving a positive review from your clients will only add more points to your SEO. Even if there are negative reviews, genuinely address the concerns leaving behind an image of a professional and responsive company. • Social media ( will be discussed next) Source: https://universalitservice.com/2021/07/14/seo-vs-smm-are-you-using-them-right-for-your-business/#wpcf7-f170-p2848-o1

  7. If you’re keen on strengthening SEO, then you’ve to cover every critical area concerning the onsite and offsite of your business website. Trust the best SEO company in India to cover it all for you with its meticulously crafted strategies for your business website. Source: https://universalitservice.com/2021/07/14/seo-vs-smm-are-you-using-them-right-for-your-business/#wpcf7-f170-p2848-o1

  8. Follow us Source: https://universalitservice.com/2021/07/14/seo-vs-smm-are-you-using-them-right-for-your-business/#wpcf7-f170-p2848-o1

  9. Thank You

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