Branded USB Drives - Are You Using Them as A Promotional Tool for your Business?

1. Branded USB Drives - Are You Using Them as A Promotional Tool for your Business? Are you thinking of giving away branded USB drives on your next tradeshow or event? That's a great marketing idea—but only if executed properly. It’s important to design your USB drives the right way to ensure that they can make a positive impact on your advertising efforts. The following tips will help you make a better impression on your target audiences and increase the likelihood of brand exposure and awareness. Use laser engrave printing Do you want your brand to appear more stable and trustworthy? Instead of simply printing on the USB drive, etch your design on the surface using laser engraving. This technique is one of the best tricks to make cheap promotional items look much more expensive. Also, unlike printed designs, engraved designs stay much longer. They don’t fade due to frequent use. Add a creative lanyard Make your branded USB drives more useful by adding customised lanyards or neck- straps. This way, people will find your gift more convenient to use. Thanks to the lanyards, they can bring and use the memory sticks anywhere without the risk of misplacing them. Making USB lanyards is a great strategy to further boost your brand. You will get more impressions and exposure every time people use the flash drives and wear the lanyards around their necks. Pick beautiful packaging Aside from the actual design of your branded USB drives, you should also think about the design of its packaging. This is especially important if you are giving them as corporate gifts to potential clients or business partners. There is a variety of packing options including a standard gift box, magnetic box, flip box, metal tin, and pouch. Pick the one that will perfectly represent your message and your brand. Put some marketing materials in the USB drive The best thing about branded USB drives is that they allow you to do offline and online marketing at the same time. They can support your online marketing efforts because they can be stored with digital content like promotional video ads and links to your official website and social media. This is a great way to help potential customers find you. All they need to do is to plug the USB drive and click your files or links.