twenty7inc.in-4 Tips to Maximize Your Media Mileage

1. 4 Tips to Maximize Your Media Mileage twenty7inc.in/4-tips-to-maximize-your-media-mileage October 25, 2021 If the world of PR is something that interests you, chances are that you might have come across the term ‘media mileage’ often. So what does media mileage mean? Why is it considered to be an important term in the field of PR? Let’s find the answers to these questions, and then also look at a few tips that might help you get the maximum out of this concept. What is Media Mileage? The process of public relations involves maintaining relationships with media personals, for a major part. An important function that Best PR Agency in India professionals perform is getting media coverage for their clients, and making the brand seem more visible. Media mileage is when the client gets this attention from various media outlets. Businesses and brands strive to attain more and more media mileage because it means more advantages for them. Why is it important in PR? PR professionals aim to make the brand more visible in various aspects. One of the ways they do this is through getting stories about their work published in various media outlets. This is what eventually leads to being known as the media mileage. Hence, media mileage is a very important concept in the field of PR. It is something that every PR professionals aim to achieve for their clients. 1/2

2. Tips to maximize your media mileage Making articles more SEO friendly: SEO or Search Engine Optimization is an important concept in the digital marketing world. Making your articles more SEO friendly increases the chances of the article gaining traction. This would motivate other journalists and outlets to write about the brand as well. Further, if the article does well, it will also more likely attract more eyes towards the brand’s website, which might again, lead to more media coverage for the brand. Social media channels: Another tip for PR professionals and brand is that whenever a new coverage is attained, they should share about it on their social handles. This can help them gain attention, again. Further if the numbers do well, it will again motivate journalists and media professionals to do a story on the brand. Being the best PR agency in Delhi, we understand the importance of owned channels. Other owned networks: In PR, the effective usage of owned channels can become a major game changer for brands. Using owned media channels, whether it is the company’s website, their social media handles, their blog website, using owned websites can help the brand gain more media mileage. In today’s tech savvy world, content is very important. It can help brands to gain more traction and can help them attract new and potential audience as well. Newsletters: Newsletters can be a great way to highlight some recent achievements, and developments in the eyes of various stakeholders. This can also include any recent important coverage that the brand has attained in the news. It is a great way to keep the stakeholders in loop, while also making them feel important. Hence, media mileage is a very important concept in the field of PR. Getting media coverage for their clients is a major part of a PR professional’s job. Getting more media mileage means that the brand is more likely to reach its new and potential consumers, it means higher chances of brand awareness, and many other such benefits that the brand is more likely to gain from. 2/2