What is Digital Marketing | Digital Marketing Guide | FLC Digital

1. Digital Marketing

2. Innovation distinguishes between a leader and a follower. STEVE JOBS

3. What is Digital Marketing Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

4. How is Digital Marketing Useful! Provides different metrics to help determine how well your campaign is doing Allows you to provide personalized user experiences Allows ad campaigns to be visible across the world Small investment can provide a high return with Digital Marketing Reaching the target audience based on the their preference Provides platform for being interactive with the audience It is the best cost-effective techniques for reaching out audiences

5. How Digital Marketing helps Business

6. 1] Digital Marketing Levels the Online Playing Field Digital Marketing provides businesses the chance to compete and attract their share of targeted traffic. Small size companies now have the chance to perform sales and marketing processes that was previously only available to large corporations. 2] Digital Marketing is more cost-effective than traditional marketing Small businesses have little resources and even capitalization. This is why Digital Marketing provides them with a cost-effective marketing channel that helps to reach wider audience. 28% of business owners surveyed will shift marketing budget allocations from traditional media channels nad invest them into digital marketing tools and techniques *Gartner's Digital Marketin Spend Report

7. 3] Digital Marketing delivers Conversion Online business marketing products and services online measure success by the percentage rate of incoming traffic that gets converted into Subscribers Lead Generation Sales • Tools that can be used for Digital Marketing Campaign Search Engine Optimization Social Media Marketing Email Mareting

8. 4] Digital Marketing helps generate better revenues 2.8 Companies using digital marketing strategies have times better revenue growth expectancy. *according to Google • 5] Digital Marketing facilitates interaction with targeted audiences Digital Marketing helps to reach to target audience depending upon the market and product or service. It can help business to get a insight of what target audience want.

9. 6] Digital Marketing builds Market Reputation Delivering your customer what you promised will make them a brand ambassadors of the brand as they would be spreading the word about the company through word of mouth or social media. It will help the brand to increase their presence in the market. • 7] Digital Marketing earns people's trust Digital Marketing leverages on social media proofs or testimonials from customers that have already purchased, availed, or joined the product or services from that brand. 90% respondents claimed that they would trust the brand information if that get to know from people they are knowing

10. Types of Digital Marketing

11. SearchEngine Optimization Content Marketing Social Media Marketing Seach Engine Marketing Influencer Marketing Strategy Planning Interactive Technology

12. Search Engine Optimization Search Engine Optimization (SEO) involves performing optimizations to increase the flow of organic traffic to your website, by having it rank higher up on search engine result pages. There are two forms of search engine optimization: On-Page SEO Off-Page SEO

13. Content Marketing This form of marketing involves simulating interest in a brand’s products or services by creating and sharing online material These include: Social Media Posts Blogs Video Infographic Case Studies

14. FACEBOOK Social Media Marketing Social Media Marketing It is a form of marketing that involves creating content for different social media platforms to increase website traffic, user engagement, brand awareness and to achieve other marketing goals INSTAGRAM TWITTER

15. Search Engine Marketing Search Engine Marketing (SEM) It is an advertising model that can be used to direct traffic towards your website, by paying a fee each time someone clicks on your advertisement These advertisements include text ads, image ads, video ads, etc. Some of the channels that can be used for SEM are:

16. Strategy Planning A strategic plan identifies your business goals, the marketplace in which you compete, your target audience, the ways you want to reach them, and how you will evaluate your success. It integrates everything you say and do to grow your company.

17. Influencer Marketing Influencer Marketing is the mixture of old & new social media techniques with the idea of celebrity endorsements and turning them into content-driven ad campaign based on a particular individual with a certain amount of followers.

18. FLC GROUP Are you looking for a Marketing agency in UAE ? +971 4 4548684 CONTACT US: talk2us@flc-me.com

19. FLC GROUP FLC Group is a Marketing Services Agency focusing on Consumer Engagement and Experiential Marketing with 4 business verticals – Shopper Marketing & Brand Activations, Events & Exhibitions, Social Media & Influencer Management and Production & Model Management, thus delivering a 180° BTL approach to our clients. 11 years in the industry with an experience of working with over 75 brands, including over 750 successful campaigns with Huawei, Samsung, Hisense, Acer, P&G, Nestle, Aujan Coca Cola, Mondelez, IFFCO, Etude House, Coty Middle East, Estee Lauder to name a few. Primarily focus on conceptualization, strategy and consumer engagement, both online & on-ground proving that we understand the ever-changing marketing trends and the brand’s needs. At FLC Group - We make your campaign come alive!