HOW ECOMMERCE RIDES THE WAVE OF DIGITAL TRANSFORMATION

1. HOW ECOMMERCE RIDES THE WAVE OF DIGITAL TRANSFORMATION? Digital transformation has transformed the way we do business. It has dramatically impacted the use of data to create better and more efficient organizations. Its groundbreaking advancements, such as artificial intelligence and machine learning to analyze the data, is much faster now. Businesses own incredible tools to infer information and create actionable results. Until now, the digitization of businesses was a gradual process; however, the recent outbreak of the COVID-19 has compelled business owners to look at technology in a new way. This has been especially true for eCommerce, digital marketing, and e-learning. According to a report eCommerce is anticipated to register CAGR of 11.1 per cent from 2018 to 2025 globally, and expected to hit a market cap of more than $24 billion by 2025. The most significant enabler for turning the tide in favor of eCommerce is online shopping. As more buyers turn to online shopping, it becomes expedient that fashion companies quickly capitalize on the current trends. Recently, eCommerce stores have increasingly leveraged digital transformation to increase their international accessibility, ensure survival, enhance efficiency, and remain relevant, especially as the competition intensifies in the landscape. Let us look at the various ways eCommerce brands can make the most of digital transformation for better performances: Revamping Digital Commerce Experience Customer experience is at the core of digital commerce. As in-person shopping is almost eliminated, more companies realize that they need to scale up their game in eCommerce to support the entire customer experience. The first and foremost service any company can offer is ensuring digital transactions are seamless and secure. Beyond this, they need to adopt strategies that fit into broader digital experience strategy, such as more personalized customer services, more profound and warmer relationships with customers, and convenience and safety during payment. According to a survey by California Consumer Privacy Act (CCPA), 92 percent of consumers think that companies should be proactive to protect their consumer data. Thus, businesses must create a sense of confidence regarding consumer data safety, and companies must take every action in their capacity to prevent a data breach. Other ways to enhance customer experience are improving merchandising and creating eCatalogs that will fuel lifestyle marketing. These new strategies will enable

2. companies to increase loyalty, retention and raise customer lifetime value. These three domains are critical aspects that need to be given due attention, or your website might become just another place to buy products. Continue reading the blog: https://cloudcelero.com/how-ecommerce-rides-the-wave-of-digital- transformation/