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HOW TO BE TRAUMA INFORMED IN YOUR WELLNESS BUSINESS IN 2021

How does being trauma-sensitive translate into business? If you are in the mental health, wellness, spirituality, Yoga or coaching space, trauma is a big topic. And for good reason. It is present within our global systems and internal systems. It is nuanced, and it runs deep.. If youu2019re a wellness business owner that is building a community, giving trauma some space in your repertoire is ESSENTIAL for reducing further harm in the wellness space.

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HOW TO BE TRAUMA INFORMED IN YOUR WELLNESS BUSINESS IN 2021

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  1. HOW TO BE TRAUMA INFORMED IN YOUR WELLNESS BUSINESS IN 2021

  2. UNDERSTAND THAT EVERYONE EXPERIENCES TRAUMA, AND YOUR BUSINESS CAN HONOR THAT. Systematic issues hugely contribute to trauma in bodies. (See Colonial Trauma coined by Susanna Barkataki, 2019) Separation is at the root of trauma. How does your business disrupt oppression? As a business promoting wellness, speaking up and addressing issues of harm is necessary for retention in your biz. Although I don’t recommend posting on Instagram that you “honor everyone’s trauma” by posting a diverse photograph, I do suggest taking ACTION on what you know about trauma inside your business currently.

  3. SERVE, DON’T HELP. Refine your business to be service oriented, without fixing. Wellness businesses are usually service based, and some are product based. Something that has helped me use trauma sensitivity in my offerings is asking myself how I am serving my clients. Serving is based on an equal relationship, where helping or fixing implies that something is broken. Helping is based on inequality and implies that the other person is weak. When you help, you use your strength. When you serve, you use your whole self. Even if what you do is help people, you are essentially serving them. A way to know if you are where you land in your business is if you feel drained, you are likely using your strength to fix or help. If you feel fulfilled in most of your interactions, you are likely serving.

  4. HIRE A DIVERSE TEAM Hire a team of different abilities, genders, colors, sizes and sexuality. Create a board of directors that can help to bridge gaps between cultures. If your biz is just you right now, create a plan to connect to community partners with similar missions to gain yourself some visibility through their network.

  5. USE TRAUMA INFORMED LANGUAGE IN YOUR CLIENT INTERACTIONS, WEBSITE AND MEDIA . How do people perceive your business online? How are you perceived by different communities? In my opinion, it is most important to use trauma informed language in the initial client interaction. This creates a safe space for potential conversions. But please do not stop there! Use trauma informed language in your calls, in your media and interactions. Being trauma informed in your business can increase empathy, facilitate deeper connections with clients, create a more ethical and honorable business structure, normalize mental health issues, and create huge amounts of TRUST. Also, remember to give yourself patience, as it takes time to shift your wording. If you are interested in a trauma-informed copywriter to scale your business, check out my services here.

  6. PRACTICE SACRED RECIPROCITY How is the use of your platform further contributing to the colonization of indigenous folks in your community? This may look like profiting off of labor of an individual and failing to give proper compensation for it. It may also look like using your authority and power to build on sacred land.

  7. EMPOWER YOUR CLIENTS. Your clients have the answers to their own questions until they don't. This is where you draw the line between withholding guidance and giving guidance. Recognizing that a client may be feeling ashamed to ask for guidance, purchase a wellness product, or sign up for your course is key to understanding nonviolent communication. Don’t take their power away! Saying “you need this” or suggesting that “this will fix you” is a surefire way to disempower your client. In order to empower your client, give them back their power of choice! (Hint: empowered clients make purchases!)

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