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John Mennel USAID Enterprise Development & Strengthening Project Booz Allen Hamilton

When Business Parks Work in Tier 2 Cities: Romania and Elsewhere RCI IT Conference Zagreb, Croatia 16-17 May 2006. John Mennel USAID Enterprise Development & Strengthening Project Booz Allen Hamilton mennel_john@bah.com. Romanian System of Business Parks. Romanian Business Parks

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John Mennel USAID Enterprise Development & Strengthening Project Booz Allen Hamilton

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  1. When Business Parks Work in Tier 2 Cities: Romania and ElsewhereRCI IT Conference Zagreb, Croatia 16-17 May 2006 John Mennel USAID Enterprise Development & Strengthening Project Booz Allen Hamilton mennel_john@bah.com

  2. Romanian System of Business Parks Romanian Business Parks • Approximately 15 business parks, industrial parks and incubators in Tier 2 and 3 cities • Decentralized local management • Very wide range of services and models • Difference in success rates • Top 3 parks have created 6000 jobs and $400M in direct investment • Many of the bottom ten are not entirely active or operational Iasi Cluj-Napoca Arad Bacau Tg Mures Sibiu Timisoara Brasov Constanta Ploesti Craiova Bucharest

  3. Why do entrepreneurs locate in business parks? • Unique Property Value • Cost and type of facilities • Availability and Lack of encumbrances • Unique Infrastructure • Telecomms and Power • Shared facilities and other services • Positive Cluster Effects • Services providers and peer companies • Education and training • Tax or Other Incentives • Subsidized rent, power and telecomms • Tax incentives Facilities will only be a small part of the company creation decision

  4. Why do entrepreneurs locate in business parks? • Unique Property Value • Unique Infrastructure • Positive Cluster Effects • Tax or Other Incentives Tetarom Cluj-Napoca • Light industrial and office space use • Three phases of over 120 hectares • Land concessions for €1.5/m2/year • Over 40 tenants including Emerson Electronics, Ruwel

  5. Why do entrepreneurs locate in business parks? • Unique Property Value • Unique Infrastructure • Positive Cluster Effects • Tax or Other Incentives Technopolis Iasi • Significant shared space for meeting rooms, etc. Universities own part of space • Space rental for €8/m2/year; land negotiable • Adjacent to planned exhibition space • Largest tenant is Siemens VDO

  6. Why do entrepreneurs locate in business parks? • Unique Property Value • Unique Infrastructure • Positive Cluster Effects • Tax or Other Incentives Knowledge Oasis Muscat • Two technical colleges • Incubator • Below market rents • Subsidized electricity and telecommunications

  7. Success Factors • Predictability and transparency of process • Facilities appropriate for initial anchor tenants • Low upfront cost • Provide appropriate city services • Park management with proper incentives • Park is only as attractive as the city

  8. Thank You!

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