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How to Design a User- Oriented Marketing Dictionary for Students of Business

How to Design a User- Oriented Marketing Dictionary for Students of Business. Regina Göke WU V ienna , 8 April, 2011. Previous Research Resources. Other Existing Resources on the learn@wu Platform. German marketing glossary. English EBC I glossary. Planning process.

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How to Design a User- Oriented Marketing Dictionary for Students of Business

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  1. Howto Design a User-Oriented Marketing DictionaryforStudentsof Business Regina Göke WU Vienna, 8 April, 2011

  2. Previous Research Resources

  3. Other Existing Resources on thelearn@wuPlatform • German marketingglossary • English EBC I glossary

  4. Planning process

  5. Target Users andtheir Needs • Studentsof (International) BusinessAdministration, EconomicsandSocialSciencesmayusethedictionary • toacquirenewconcepts • toverifyandenrichtheirknowledge • totranslatetermsinto a foreignlanguage • towritetexts in theirownor a foreignlanguage • as a toolwhendoingexercises on the e-learningplatform

  6. Whatinformationisrequired? Other exercises languageexercises languageexercises

  7. Whereshouldthedictionarybeavailable?Whatcouldtheresultlooklike?Whereshouldthedictionarybeavailable?Whatcouldtheresultlooklike?

  8. Final remarks and future plans

  9. Dr. Regina Göke Assistant Professor Department ofForeign Language Business Administration Institute forRomanceLanguages Tel: +43 (0)1 31336 4730 Email: regina.goeke@wu.ac.at

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