1 / 8

Chapter 6

Chapter 6. Completing Business Messages. Evaluating Your Content, Organization, Style, and Tone. To evaluate your message, ask yourself these questions: Is the information accurate? Is the information relevant to your audience? Is there enough information to satisfy your readers needs?

yan
Download Presentation

Chapter 6

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Chapter 6 Completing Business Messages

  2. Evaluating Your Content, Organization, Style, and Tone • To evaluate your message, ask yourself these questions: • Is the information accurate? • Is the information relevant to your audience? • Is there enough information to satisfy your readers needs? • Is there a good balance between the general and the specific?

  3. Reviewing for Readability • Once you are satisfied with the content, you should look at its readability. • Flesch-Kincaid Grade Level score computes reading difficulty relative to grade-level achievement. • A score of 10 suggests that a document can be read and understood by the average 10th grader. • Technical documents often score a 12-14. • The Flesch Reading Ease score ranks documents on a 100-point scale. The higher the score, the easier it is to read.

  4. Reviewing for Readability • Vary your sentence length. • Try to create a rhythm that emphasizes important points. • Effective messages use a sentence structure that use a mixture of short (up to 15 words) and medium (15-25 words), and long (more than 25 words). • Too many short sentences can sound choppy, too many medium lack punch, too many long sentences are difficult to read.

  5. Reviewing for Readability • Keep paragraphs short: large blocks for text can be visually daunting. • Short paragraphs are typically 100 words or fewer. • Use lists and bullets to Clarify/emphasize. • Add heading and subheadings. • Organization – headings show the reader at a glance how the document is organized. • Attention – Headings grad the reader’s attention • Connection – headings helps the reader see relationships between main ideas.

  6. Producing Your Message • Add graphics if it adds to the clarity of your message. • Have enough white space (any space free of text) to provide visual contrast. (be generous) • Margins/Justification: • Justification makes your message look more formal. • Ragged edges “lightens” your message. • Make sure margins provide for white space.

  7. Producing Your Message • Typefaces or font refers to the physical design of letters, numbers, and other text characters. • Typeface influences the tone of your message. • Serif typefaces have small crosslines at the ends of each letter stroke (times new roman) and can look busy or cluttered (need lots of white space)/ • Sans serif typefaces have no serifs. (Arial) They are ideal for display treatments. Sans serifs can be difficult to read in long blocks.

  8. Producing Your Message • Type Styles refers to any modification that lends contrast or emphasis to type, including bold-face, italic, underlining, and other highlighting. • Using boldface isolated words in the subheadings breaks up long expenses of text. • Generally, avoid using any style in a way that slows your audience’s progress through the message.

More Related