1 / 15

Organizing for Electronic Commerce

Organizing for Electronic Commerce. A Presentation By Dr. Bob Travica Indiana University. Outline. New organizational designs & virtual organization Electronic commerce (e-commerce) Virtual organizational forms for e-commerce Information systems & technology for e-commerce

yair
Download Presentation

Organizing for Electronic Commerce

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Organizing for Electronic Commerce A Presentation By Dr. Bob Travica Indiana University

  2. Outline • New organizational designs & virtual organization • Electronic commerce (e-commerce) • Virtual organizational forms for e-commerce • Information systems & technology for e-commerce • Future research • Summary

  3. New Organizational Designs Non-Traditional Organization Free from bureaucratic Traditions; team-based Virtual Organization Fit of alien parts; fit products Network Organization Fluid information flows Adhocracy Fickle overall design Organic Organization Flexible structure (Source: Travica, B., New Organizational Designs. Ablex, 1999.)

  4. Virtual Organization An organization created through dynamic electronic networking of different organizations/groups/individuals that aim at leveraging their resources. • Networking  spatial dispersion and fuzzy boundaries • Electronic  IT as basis, invocation of “cyberspace” • Dynamic changeable members • Resources Leveraging  joining core competences, niche products, “virtual products” (customized) • (Based on: Davidow & Malone, 1992; Byrne 1993; Goldman et al., 1995; Mowshowitz, 1994, 1999; Travica, 2000)

  5. Virtual Organization Aggregation Alteration Customization Cybernization Anchoring Interoperability (Source: The ICAAAC Meta Model of Virtual Organizations, Travica, 2000)

  6. Aggregation Information Technology • Networking of different • organizations (nodes) Alteration Customization • Custom, personalized • products • Switchable nodes Cybernization • Existing in space created by • telecom. networks and info. • systems Anchoring Interoperability • Organizational support • to cybernization • Synchronizing nodes • technically and managerially

  7. E-Commerce • E-Commerce refers to conducting business by resting core business functions and processes on computer-based systems. • Front-End: Business-to-Consumer (B2C) --via Web; new phenomenon • Back-End: Business-to-business (B2B) -- EDI and beyond

  8. Organizational Forms for E-Commerce • E-Commerce is • organized through • virtual forms • Virtual Corporation • Web-Based Organization (“dot-com”) • Strategic Network • Virtual Team

  9. Kinds of Virtual Organization Sales Partner Supplier Supplier Supplier Web-Based Organization Virtual Corporation Legend: Virtual Organization Classical Organization Strategic Virtual Organization Virtual Team Customer Individual (Source: Travica, 2000)

  10.  Virtual Organization Forms for E-Commerce VO Form Typical Example Firm B2C B2B Virtual Corporation Manufacturer AgileWeb; McDonnell; PPP and supply chain; Sunhawk; Dell; VerticalNet Networks using members vertical portals Web-Based Web retailer with Amazon.com; Virtual PP P Organization sales process fully Vineyards; virtual mall; rested on Web; Yahoo! horizontal portal Strategic Network Partnering in pro- Rosenbluth Travel; P duct development Abilene Consortium or market penetration Virtual Team Interorganizational Team studied by Majchrzak P projects et al., 2000

  11. Information Systems in E-Commerce Virtual Forms TELECOMM. SYSTEMS (NETWORK, INTERNET) CLIENT SYSTEMS SERVER SYSTEMS SECURITY SYSTEMS MIDDLEWARE SYSTEMS E-PAYMENT SYSTEMS

  12. SERVER SYSTEMS B2C - WEB SERVERS - APPLICATION SERVERS - MAIL SERVERS - FTP SERVERS

  13. Future Research • Test the ICAAAC model of virtual organization in overall • on firms engaged in e-commerce • Focus on the technology background to the specific ICAAAC • dimensions: • New technologies and successful systems supporting • transactions (Cybernization) • New technologies and systems supporting seamless • dynamic networking between companies (Interoperability • and Alteration) • Develop applied research that provides high value both to • academia and client firms

  14. Summary • Study of e-commerce and new organizational designs • should be combined • E-Commerce is partly organized in virtual organization • forms (Web-based firm, virtual corporation, strategic • network, and virtual teams) • Applied organizational research with the focus on • information technology is needed in VOs engaged in • e-commerce

  15. Thank you for your attention! Bob Travica http://php.indiana.edu/~btravica

More Related