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Using Late Night BAC Measurements, Clickers, and Curriculum Infusion to Grow Campaign Credibility

Using Late Night BAC Measurements, Clickers, and Curriculum Infusion to Grow Campaign Credibility. David W. Craig, Ph.D. Professor of Biochemistry Hobart and William Smith Colleges Geneva, NY http://alcohol.hws.edu.

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Using Late Night BAC Measurements, Clickers, and Curriculum Infusion to Grow Campaign Credibility

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  1. Using Late Night BAC Measurements, Clickers, and Curriculum Infusion to Grow Campaign Credibility David W. Craig, Ph.D. Professor of Biochemistry Hobart and William Smith Colleges Geneva, NY http://alcohol.hws.edu

  2. Two Data Collection Strategies Than Can Breath New Life into Social Norms Education/Prevention • Blood Alcohol Level (BAC) survey by breathalyzer • Group feed back using remote response devices (“Clickers”)

  3. Blood Alcohol Level Survey by BreathalyzerObjectives • Reinforce information from other surveys(*) • Confirm accuracy of self-report by correlating eBAC with measured BAC (*) • Assess population risk • Provide data for health educators • Identify problematic environmental factors (*)

  4. Protocol Issues • To achieve the greatest credibility • Test at a time when alcohol is consumed • Random locations and subject sampling • Confidential testing sites • Safety • Anonymous and Blind • Prevent drinking games • Eliminate risk to subjects • Encourage participation • Anonymous • Who collects the data • IRB

  5. Implementing BAC surveys on a “shoe-string” budget: Curriculum Infusion • Collecting the data • Faculty Research • Independent Study Research • First Year Seminar Course • Disseminating the results • Faculty research seminars • All campus presentations • Student poster presentations • Campus poster displays and electronic media • Health educator presentations • Residence hall programming

  6. Group feed back using remote response devices (“Clickers”)Objectives • Provide rapid anonymous data collection in a group setting • Provide instant feedback of results to identify norm for the group (*) • Assess misperception change in single session (*)

  7. Protocol Issues • Identify target audience • First year orientation program • Class room settings • Residence hall program • Getting students to participate • Work with residential education • Prizes • IRB • Informed consent • Anonymity • Under 18

  8. Implementing “Clicker” surveys on a “shoe-string” budget: Curriculum Infusion • First year seminar: “Alcohol use in college: What is Myth? What is Reality?” • Health Educator Presentations to First Year Seminars (Linda Hancock VCU) Let’s Try it!

  9. The End

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  12. Linear regression results for average number of Friday classes per student predicting Thursday night blood alcohol level risk category* (N=214) controlling for gender and underage/of age differences. *BAC risk categories: 0.0%, 0.01—0.05%, 0.06—0.07%, 0.08—0.09%, >=0.10% (back)

  13. 50 13 Do you believe that 88% of HWS students have a .05 or lower BAC on school nights when returning home late at night? • Yes • No

  14. 50 13 Now do you believe that 88% of HWS students have a .05 or lower BAC on school nights when returning home late at night? • Yes • No (back)

  15. 50 13 We are going to use clickers to find out about the truth! Let’s see how they work… Are you a male or female? • Male • Female (back)

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