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Our New RMM TV Show!

Our New RMM TV Show!. New public television series focuses on world of RMM through on-location interviews with leading professionals, performers and high-profile celebrities who play music for fun and relaxation!. Changing Demographics – The 85%.

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Our New RMM TV Show!

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  1. Our New RMM TV Show! New public television series focuses on world of RMM through on-location interviews with leading professionals, performers and high-profile celebrities who play music for fun and relaxation!

  2. Changing Demographics – The 85% Making the case for marketingto the“other 85%”through RMM programs.

  3. NAMM Gallup Poll, April, 2009 • ONLY 40% play a musical instrument• 60% ages 12 and up do NOT play a musical instrument • 72% start before age 12 • • Only 5% start after age 18 • 64% would play if there were scientific evidence to show it would improve their health. • Other reasons for interest; “Fun”, “Stress Reduction”, “Keep my mind active” • • 85% who do not play a musical instrument, WISH they did. (Yeah!!!!!!!)

  4. Teen Market - Most multicultural population the US has seen. - Between 1990 and 2000, Teens ages 12 to 19 soared to 32 million, (17% growth). - Entertainment items are 3rd highest area of spending. -Increased influence on household purchases as parents rely on Teens’ advanced computer skills to research and purchase online.

  5. Boomers(born between 1946 and 1964) • • 77.6 million strong • • Largest buying group in America, responsible for over half of all consumer spending in USA. • • Have more discretionary income (wealth) than any other age group • • Control 70% of the total net worth of American households - $7 trillion of wealth
• Account for a dramatic 40% of total consumer demand

  6. Women! • Women account for 85% of all consumer purchases including everything from autos to health care. • Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history • American women spend about $5 trillion annually …Over half of the U.S. GDP • Over the next decade, women will control 2/3rds of consumer wealth in the US by inheritance. • In 47 of the largest cities in the USA, childless women in their 20s make more money than their male peers. • Women now hold half the non-farm jobs in USA and own 1/3 of the companies.

  7. Why is it so darn hard for us? Because we are the 15% !!

  8. What do the 85% say? “I’m no musician, I just play for fun …”

  9. Change in mindset is needed … Pedagogy vs. Participation

  10. Let’s discuss Participation and Playing

  11. “Play Here” is the key … RMM programs get them “playing here.”

  12. Participation and playing in RMM programs … will be the moat that defends your business!

  13. A few thoughts on the“hierarchy of RMM ease” • • Drums • • Harmonicas • • Ukuleles • • Guitars • • Pianos

  14. The vehicles you use for RMM might be different … but the big goals are the same: participation and playing in your location

  15. Take away thought … People happily buy where they PLAY and HAVE FUN.

  16. scott@scotthouston.comscotthouston.compianoguy.tvmusicmakerstvshow.comscott@scotthouston.comscotthouston.compianoguy.tvmusicmakerstvshow.com

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