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A Virtual Life Jacket Fashion Show. Why a Fashion Show?. Because when most people think life jacket, they think orange & bulky. Not your Father’s PFD!. But today there are hundreds of types of life jackets to choose from, designed for: Comfort Style Functionality Specific activities

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Presentation Transcript
why a fashion show
Why a Fashion Show?
  • Because when most people think life jacket, they think orange & bulky...
not your father s pfd
Not your Father’s PFD!
  • But today there are hundreds of types of life jackets to choose from, designed for:
      • Comfort
      • Style
      • Functionality
      • Specific activities
  • And today, we’re going to show you just a sampling of what’s available...
why life jacket design matters
Why Life Jacket Design Matters
  • Most people understand life jackets save lives...
  • Right?
  • Yes and NO
  • It’s not the life jacket that saves lives.…
  • ….it’s wearing them that saves lives!
why life jacket design matters5
Why Life Jacket Design Matters
  • A life jacket by itself doesn’t do anything...
  • It just floats in the water...
  • whether someone’s in it or not.
  • Like seat belts,
  • life jackets only work if you WEAR them.
why life jacket design matters6
Why Life Jacket Design Matters
  • Our goal is to overcome resistance to WEARING life jackets...
  • ...by showing you how many comfortable options there are today!
today s life jackets general purpose
Today’s Life Jackets - General Purpose
  • Examples of vests suitable for a variety of boating activities….
today s life jackets general purpose8
Today’s Life Jackets - General Purpose
  • FEATURES:
  • Soft foam panels
  • Short-waisted design & roomy armholes for easy movement
  • Drawstring & side adjustment straps for a snug, custom fit
today s life jackets general purpose9
Today’s Life Jackets - General Purpose
  • FEATURES:
  • Very soft flotation
  • Attractive “every day wear” look
  • Tall, foam-filled collar to keep out drafts
  • Drawstring
today s life jackets general purpose10
Today’s Life Jackets - General Purpose
  • Streamlined, no-frills, moderately priced
  • FEATURES:
  • Easy-to-use front-zip design
  • Elastic waist and large armholes for comfort & range of motion
  • Side-adjustments to customize fit
  • Soft, breathable, quick-drying nylon oxford inside and out
today s life jackets for paddlers
Today’s Life Jackets - For Paddlers
  • Life jackets for paddlers come in both upscale and economical models like these:
today s life jackets for paddlers12
Today’s Life Jackets - For Paddlers
  • Great for canoeing, kayaking and outriggers
  • FEATURES:
  • Low cut waist allows large, sweeping movements
  • Adjustable shoulder straps, with neoprene padding to prevent chafing
  • Open air design to keep you cool
  • Roomy pocket, lash tab & waist buckle
today s life jackets for paddlers13
Today’s Life Jackets - For Paddlers
  • FEATURES:
  • Mesh back means no bulk between you and seat; allows for easy swimming, excellent ventilation
  • Low-cut neckline, narrow chest and large armholes plus soft, neoprene waist tunnel keep
  • jacket centered on torso, away from
  • from chin & arms
  • Reflective tape for low-light visibility
today s life jackets for paddlers14
Today’s Life Jackets - For Paddlers
  • More designs for paddlers, with large armholes, thin adjustable shoulder straps for freedom of movement; handy pockets; fast-drying nylon shell
today s life jackets for anglers
Today’s Life Jackets - For Anglers
  • There are dozens of examples of fishing vests made especially for anglers that double as a flotation device...
today s life jackets for anglers16
Today’s Life Jackets - For Anglers
  • Flotation is integral to “regular” apparel
  • FEATURES:
  • 4 gusseted pockets
  • (lower two with self-draining mesh)
  • D-ring
  • Key clips inside the pocket
today s life jackets for anglers17
Today’s Life Jackets - For Anglers
  • FEATURES:
  • Multiple pockets, including flannel-lined handwarmer pockets
  • Soft and comfortable flotation foam
  • Large armholes for unrestricted movement
  • Neoprene armhole trim inside and out
  • Zipper closure and side adjusters for
  • secure fit
today s life jackets for anglers18
Today’s Life Jackets - For Anglers
  • MORE FISHING DESIGNS:
  • Comfortable, soft, fleece-lined, foam-filled collar; reflective tape for visibility
  • Inflatable fishing vest, with manually-activated flotation chambers
  • Same weight & feel as regular fishing vest
  • Dries much faster
  • Adjustable waistbelt; rod holder, utility loop
today s life jackets for hunters
Today’s Life Jackets - For Hunters
  • Designs for hunters come in jackets, vests and inflatable models
today s life jackets for hunters20
Today’s Life Jackets - For Hunters
  • FEATURES:
  • Camouflage colors
  • Cold-weather protection: water-resistant jacket, concealed hood with ultra-soft flotation foam; fleece-lined collar; two-way zipper with a storm flap
  • Storage for gear: large pleated pockets with loops inside
slide21

Today’s Life Jackets - For Hunters

  • Inflatable PFDs for those who hunt on or near the water
  • come in:
    • Belt pack models worn around the waist
    • “Yoke” styles with pockets, whistles, reflective tape & other features
slide22

Today’s Life Jackets - For Sailors

  • Sailing designs feature mobility, comfort and safety
slide23

Today’s Life Jackets - For Sailors

  • FEATURES:
  • Short-waisted cut and large armholes for unrestricted movement
  • Durable, quick-drying, breathable nylon shells, inside and out
  • Ultra-soft split foam design
  • Adjustable sides, elastic waist
  • Extra large zipper
slide24

Today’s Life Jackets - For Sailors

  • Inflatable harness models serve dual purpose for active sailors
  • FEATURES:
  • Integral harness for attachment to boat in rough weather maneuvers
  • Indicator window to show when cartridges
  • need to be replaced
  • Rugged nylon fabric and webbing straps
slide25

Today’s Life Jackets - For Power Boaters

  • Versatile styles suitable for general boating & sailing activities:
slide26

Today’s Life Jackets - For Power Boaters

  • FEATURES:
  • Attractive styling
  • Neoprene construction is thin, lightweight & flexible
  • Wide armholes for full range of motion
  • D-ring kill switch attachment
  • Thinner shoulders to free up arms
  • Heavy duty zipper gives secure fit to prevent ride up
  • Adjustable belts
slide27

Today’s Life Jackets - For Water Sports

  • There are numerous styles for boaters who operate PWCs, wake board or water ski:
slide28

Today’s Life Jackets - For Water Sports

  • FEATURES:
  • Longer-length vests with belts & buckles & zipper for maximum safety and secure fit
  • Thinner shoulders and wide armholes for superior range of motion
  • Rugged nylon fabric shell
slide29

Today’s Life Jackets - Float Coats

  • Would you guess these warm, comfortable jackets are life jackets too?
slide30

Today’s Life Jackets - Float Coats

  • FEATURES:
  • Soft, discreet foam flotation & relaxed fit offers enhanced mobility, comfort and style
  • Full-length storm flap to seal out water
  • Internal waist belt reduces ride-up
  • Fleece-lined hand-warmer pockets
slide31

Today’s Life Jackets - For Women

  • Many life jacket styles offer fit and styling designed especially for women
slide32

Today’s Life Jackets - For Women

  • FEATURES:
  • Cut for maximum comfort and flexibility – great for tour kayaking, canoeing & sailing
  • Stretchable neoprene fabric with adjustable webbing straps for secure fit & range of motion during paddling.
  • Three-panel flex front with side zip closure
  • Tough, quick-drying nylon shell
  • Reflective tape
  • Roomy front mesh pocket & side pocket
slide33

Today’s Life Jackets - For Women

  • More designs including:
  • Adjustable, stretch shoulder straps
  • Modern colors
  • Body contouring & less bulk
  • Shorter waists
  • Ample storage pockets
slide34

Today’s Life Jackets - For Big Guys & Gals

  • A range of life jackets are now available up to size 7XL!
slide35

Today’s Life Jackets - Inflatables

  • Some of the newest life jacket models include innovative, easy-to-wear inflatables
slide36

Today’s Life Jackets

  • You’ve seen just a few of the numerous new designs available today offering comfort, style & functionality…
  • Make sure to check out the latest options & choose one you will WEAR!
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